Rod Hanks - Case Study - REsimpli
Watch what the pros in real estate investing are saying about REsimpli Play

Rod Hanks

Rod Hanks’ Story of Success In One of The Most Competitive Real Estate Market

Rod Hanks
The Hanks Group

  • Market: Dallas, Texas
  • Strategy: Buy and Hold, Wholesale, Hoteling
  • Deal Volume: 5-10 A Month

Connect With Rod:
Facebook, LinkedIn, Instagram


Rod Hanks has been in the real estate market for 25 years and has been successful in Dallas, Texas – one of the most competitive markets. His focus has been mostly on buy and hold alongside wholesaling and hoteling. His small team of 4 people has been consistently growing and growing their real estate portfolio since 1999, currently doing 5-10 deals a month.  

Operating Market

Dallas, Texas
Having lived in Dallas, Texas throughout his life, Rod has an extensive knowledge of the real estate market in the area and maintains a strong connection with the community there.

Favorite REsimpli Features

  1. Call Recording: Take calls on the go and save them for later without having to take notes.
  2. Price Evaluation: Finding the value of a property versus the asking price.
  3. Automated Campaigns REsimpli makes it easier to set-up compared to Podio.

Before and After REsimpli

Before REsimpli

Manual Process: Rod would have to take calls throughout the day and take notes while on the call.
Pinpointing Leads: With the usage of Google ads and Facebook, it was hard for Rod to know where the leads were coming in from.
External Help: Before REsimpli, Rod used Podio which was too complicated and required further outsourcing to help with automation.

After REsimpli

More Deals: With REsimpli allowing Rod to be able to record all of his calls for later, he could focus on the calls more without being bogged down about notes.
Leads Calling: REsimpli allowed Rod to identify when calls from generated leads were coming through, allowing him never to miss a call.
Saved Time: Knowing when leads are calling and not having to stop to take notes, alongside being able to import all leads into REsimpli to keep track of them has saved Rod a lot of time.

Rod’s Experience with REsimpli

Rod Hanks has been in the real estate game since 1999, and only shifted to REsimpli 3 years ago. However, this shift to REsimpli’s CRM has seen massive growth for his business in Dallas, which is one of the top 5 toughest real estate markets. From doing 5-10 deals a year, the last 3 years have seen Rod’s business do 5-10 deals a month, multiplying his closed deals by 10 times. Rod also saves a lot of time on the manual work now, and can focus more on doing the sales aspect of his business - earning him a higher revenue. He also has a birds-eye view of his business, being able to track leads being generated by Facebook and Google ads, while also being able to differentiate them. Rod loves REsimpli because he can tell it was created by an investor, for investors.

Features REPLACED By REsimpli


Call Recording System


Lead Management


Automated Drip Campaigns


KPI Tracking

Achievements with REsimpli


Growth in Closed Deals

Currently doing 5-10 deals a month, Rod has 10x his closed deals from 5-10 in a year, before joining REsimpli.


Time Saved

Rod has saved numerous hours utilizing features from REsimpli, such as the call recording feature, allowing him to focus more on client satisfaction


Optimized Marketing Efficiency

Tracking KPIs and knowing where and how leads are generated has allowed Rod to make more data-driven decisions.

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