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Real Estate Business Lead Flow from Start to Finish

Posted on by Sharad Mehta

Real Estate Business Lead Flow from Start to Finish

Learn how to use Sharad Mehta’s tried-and-true lead flow for maximizing your conversions and re-generating leads in your real estate business. In this video, he explains his method using his real estate software, REsimpli.

At the outset, he lists his marketing venues. In this case, PPC and SEO have their own inbound bucket, and Direct Mail, SMS, and Cold Calling have their own outbound bucket.

detailed flow chart about lead flow

From there, these leads are categorized as “contacted” or “uncontacted”. Outbound marketing efforts can fall into either of the two, whereas PPC/SEO always fall under the “uncontacted” category, as they are incoming and online only.

lead generation information

These show up in similar categories in the REsimpli platform itself, making it easier to conceptualize the different stages of the lead generation process. The leads are then qualified, either by yourself, a team member, or your lead manager. These leads are either unqualified or qualified depending on criteria you can filter and set internally and on REsimpli.

If the lead is officially Qualified, REsimpli allows you to quickly and easily schedule an appointment using the online scheduler function. This is marked on your flow as Appointment Set.

If the lead is officially Unqualified, there’s two options: mark it as Unqualified then consider it a Dead Lead, or mark it as an Agent Referral. This can be tagged directly in REsimpli as a Warm Lead, thereby sending it to the agent and creating a task for your team to follow up. If the lead is marked as a Dead Lead, it is removed from the flow entirely.

When a lead is marked as Appointment Set, there are two possible options: the appointment is fulfilled or the appointment is not fulfilled. If the appointment is not fulfilled, REsimpli makes it simple and quick to set the lead up with a Drip Campaign specifically tailored for No Shows.

resimpli software interface with popup window for auto follow-ups

You can set up various automatic drip campaigns, including “missed call,” “no show,” and others. From there, you can further categorize the lead so far as scheduling tasks for your team to follow up, etc.

If the appointment is fulfilled, and the prospect is still deemed acceptable, you can then mark the lead in the Under Contract category which will allow you to fill out several criteria, including closing price, negotiation terms, and date.

resimpli software interface with window popup for lead status under contract

If the deal is still under negotiation, you can easily mark the lead as Offer Made which will then allow you to fill out similar criteria, such as amount of offer, date of offer, and set automatic tasks like follow up and reminders.

resimpli software interface with window popup for lead status offers made

If it’s a wholesale deal, the lead would be sent to your cash buyer and moved to Assigned to Buyer. Provided the criteria are set and met, the deal follows through as Sold. If the contract is sent to renegotiation, the sale flow restarts again either as Offer Made, Under Contract, or Dead Lead.

The best part about this deal flow is it’s manageable with or without a real estate software. Sharad, as an active real estate investor, formatted REsimpli’s sorting features after his own workflow with others’ real estate business in mind. Watch more in the video below:

Interested in seeing how else REsimpli can work for you? Request a demo and get a 14-day free trial.

Driving for Dollars and List Stacking Features Launched on REsimpli

Posted on by Sharad Mehta

Driving for Dollars and List Stacking Features Launched on REsimpli

HIGHLAND, IN, June 9, 2022 /CNW/ — REsimpli is thrilled to announce the addition of two new features as part of their subscription based service. Driving for Dollars, a route tracking feature for real estate wholesalers to document and contact unlisted or off-market houses, and List Stacking, available to import leads from several sources and categorize based on numerous features and criteria, launched on the app this past week.

REsimpli has been at the forefront of technology for real estate investors and managers alike. As a multi-national company with over 1,000 users and an affiliate program valued at over $800k, these recent additions to the app’s functionality are only the first in a line of planned updates and launches scheduled for 2023.

Owner and CEO of REsimpli, Sharad Mehta, says the technology came about when he sought a solution to his multi-platform problem. As an active real estate investor himself with over 600 deals to his name, he was “frustrated by the fact that I had to use multiple softwares to run one business and none of those softwares really spoke well with each other. There had to be a better way.” This philosophy informs REsimpli’s growth and goals for the Driving for Dollars and List Stacking feature releases and updates, and speaks to its intuitiveness and wide popularity with North American investors like Lilly Thompson and Devon Kennard.

About REsimpli

REsimpli is an all-in-one real estate software that requires little to no customization, so you can have your CRM powered up in minutes–simply sign up and start using. Our software, made specifically for real estate investors by real estate investors, includes features like calling, texting, list stacking, skip tracing, and more, all at the click of a button.

For further information: For media inquiries, please contact Social and Community Liaison, Madison McCarthy at madison@resimpli.com

How to Use List Stacking with REsimpli

Posted on by Sharad Mehta

How to Use List Stacking with REsimpli

Sharad’s latest update details how he uses the REsimpli list stacking function with driving for dollars, direct mail, cold calling, and SMS in his real estate investment business.

Most Effective Ways to Use List Stacking in Real Estate

In the first video of this series, Sharad went into depth on his list sources and how he qualifies them. Absentee, Probate, Preforeclosure and Driving For Dollars lists are all included in his sources. The next steps after list stacking them?

Filter and Clean

Utilizing REsimpli’s built in functions, you can automatically filter based on several criteria, including duplicates and invalid addresses, and cross-reference that by ownership type, vacancy, and listing date. You’re also able to easily save searches and filter for future use.

Order Marketing

With REsimpli, ordering Direct Mail (or sending emails, SMS, and more) is as simple as the click of a button. You can pick order type, medium, dates, and even schedule recurring send outs. REsimpli also makes it easy to track and trace your mail and modify your contact information.

Leads & Return Mail

One thing’s for certain—no matter what tool you use, or what filters you have, return mail is constant. Using REsimpli’s filter options even after list stacking, you can easily ensure the sendees on your list are all accurate and up to date. Narrowing these down is essential to ensure the highest ROI for your business. Based on these filters, REsimpli will consistently scrub the list for you, eliminating the need for virtual assistants or expensive spreadsheet apps.

Follow Up

Depending on the responses, you’ll either have homeowners who are interested in selling,and those who aren’t. Having this list saved means you can directly edit the opt-in and opt-out communications of your contacts. REsimpli will automatically cross-reference your lists in your list stacking to ensure no duplicates come through, and that when someone opts out of one they opt out of all of them.

Real Time Updates

Any criteria you add to leads on REsimpli from now on that fall under these filters, including future opt in or opt out, are automatically considered in this list stacking functionality. Your lists will continually update unless your filters are changed, and thus your lists auto-populate according to many important criteria without you having to continually curate them.

Sharad’s use of many built-in functions means he has time for the things that count—like closing more deals. To learn more about how REsimpli can help you close more deals, faster, request a demo or contact us for support.

What is Driving For Dollars?

Posted on by Sharad Mehta

Route tracking, or “driving for dollars” (D4$) as it’s commonly known in the real estate business, is the more manual, direct approach to finding wholesale properties that are either off market or distressed. It’s exactly like it sounds—you or one of your team members drives around a prospective neighbourhood to find unique properties that are then put into lead lists.

This is often a very profitable, albeit time consuming method. D4$ has picked up popularity due to the return on investment. Oftentimes, while it can be more physically demanding and/or time consuming, the payout (be that short term or long term) is well worth your while.

Is Driving for Dollars really better than all my phone and email campaigns?

Driving for Dollars isn’t meant to replace or co-opt emails, phone, and direct mail campaigns. Instead, D4$ targets different areas and different types of homes. Specifically, this type of cataloguing means that you’re seeing homes that are pre-market or entirely off market. These are homes you might not otherwise be contacting via direct mail or drip campaigns. The numbers don’t lie—you’re making a sale for roughly every 200 homes you canvas.

Doesn’t D4$ give me a negative return, as I’m spending money and time on manpower and gas?

Not necessarily. While many people balk at the price of gas and cars and labour, it’s important to note that these costs can be compared to the similar expenses of printing, mailing, marketing, and more. The ROI of D4$ is significantly greater than that of mailing sequences. In most cases, driving for dollars produces a four-fold return on investment compared to mail sequences. Marketing in addition to driving for dollars, can help you save time and money in the long term.

REsimpli’s Driving for Dollars app utilizes many different technologies to help you make the biggest bang for your buck while implementing D4$. It can track your routes in real time, monitor zip codes, and ultimately target fresh, high yield areas so you can maximize your profits in less time. The best part? REsimpli’s Driving for Dollars app is integrated with the rest of REsimpli’s intuitive systems, so you don’t have to plug any additional information into yet another software after a long day of driving and cataloguing.

How To Make Sure You Never Let A Lead Fall Through The Cracks

Posted on by Sharad Mehta

How To Make Sure You Never Let A Lead Fall Through The Cracks

Sharad Mehta, owner and CEO of REsimpli, summarizes the way his company works with REsimpli to optimize lead scoring, tracking, and follow through.

preloaded functions

Using the preloaded functions on REsimpli, you are able to see a high-level overview of your tasks due, open leads, and your internal inbox. The best way to make sure you don’t lose out on real estate wholesale leads? At the end of the day, ensure all these fields are as close to 0 as possible. Actionable items need to be dealt with and delegated ASAP, and hot leads can’t be waited on so they fizzle out.

real estate tasks

Tasks Due: Tasks assigned to you within REsimpli show up under this module. This is easy to toggle through depending on team member and task type, as well as due date. The best way to ensure all tasks are done is to delegate them if they aren’t feasible, or to adjust the due dates to best reflect bandwidth. Minor house-keeping, including fixing due dates or marking tasks as “completed” are necessary to ensure proper workflow and to follow up and optimize leads.

open leads information

Open Leads: Open Leads are any new marketing or self-sourced leads that have been imported into REsimpli. These are automatically categorized based on several customizable fields, including unqualified, uncontacted, and dead leads. The only leads that will show up as Open Leads on this dashboard are those that are newly imported and uncontacted (No Contact Made), leads that have contacted you and are awaiting a response (Contact Made), or even dead leads that have recently contacted you as well (Dead Leads). Leads that have unfinished appointments (Appointments Set) or those that are with an agent (Referred to Agent) also show up on this dashboard. These can be cleared by archiving those that require no more attention, delegating them to whomever they are referred to, or actioning those leads and contacting them appropriately. Once leads are contacted through REsimpli, they are automatically unmarked as an open lead–it’s only when action is taken externally that they need to be manually archived or changed.

internal inbox

Internal Inbox: The Internal Inbox is the communication between team members regarding tasks and deliverables. These are resolved by simply clicking on the option or replying to the message. All teams use this function differently, but this is often where team members go for second opinions, so the importance of having this as a 0 on your dashboard means you’re not bottle necking any deals or disrupting workflow. The best way to optimize leads is to ensure your team communication is as transparent as possible.

New Features

There are several product features for this dashboard in the pipeline–specifically, filter for preset or custom time period. This information is accessible by clicking on each module as they are, but ultimately this filter will streamline that process and increase your real estate wholesale profitability and accountability.

Watch the entire video below, or on YouTube, for more tips and tricks as well as a Q&A from new and old REsimpli users alike. Better yet, join our Mastermind for Real Estate Wholesalers Facebook group.

About the Author

Sharad Mehta is the owner and CEO of REsimpli. As an active investor in northwest Indiana, Sharad mostly deals in fix-and-flip to retail buyers or rental and property management. REsimpli’s conception came from the lack of inclusive, comprehensive software for tracking the many needs of real estate wholesale. He set out to develop a CRM to manage all his properties and his business. REsimpli’s intuitive, click-and-go CRM makes all your bases are covered, from list stacking, direct mail, cold calling, and more. It also includes functionality PPC tracking, direct mail, SMS, and other external advertising.

What is Real Estate Wholesaling?

Posted on by Sharad Mehta

What is Real Estate Wholesaling?

Much safer than stocks and bonds, real estate wholesaling and investing provides a much more tangible opportunity to grow your personal wealth and secure your financial future. Whereas stocks and bonds are volatile and subject to the market and DOW, real estate is a secure financial investment as it is a human necessity. Want to learn more about how to wholesale real estate, and where to get started? Read on as we detail the ins and outs of real estate wholesaling, and how it differs from other types of real estate investment.

Real estate wholesaling is when a wholesaler contracts a home with a seller, then finds an interested party to buy it. Essentially, the wholesaler acts as an intermediary, finding a seller to buy the deed before the house even hits market, or is off-market. The real estate market is currently very amenable to this kind of selling model – the real estate market valuation in the United States alone has increased by 3.8% consistently over the last three years and is expected to increase still by 3.4% in 2022.

How does real estate wholesaling work?

Real estate wholesaling, unlike its well-known retail counterpart, does not involve large quantity buys. If anything, it involves better quality buys.

Real estate wholesalers sell a home to a buyer before the original homeowner’s contract expires. This is a great short-term solution as no money moves hands between the wholesaler and the seller, at least until the wholesaler finds a customer. The profit earned by the wholesaler is the difference between the price paid by the buyer and the price paid by the wholesaler.

The first step in wholesaling is to identify the ideal property. Homeowners who own distressed properties or off-market homes are often eager to sell and make excellent prospects. These homes can be highly appealing to potential investors, especially if they are in a good location, have desirable amenities, and are priced appropriately. Before you make an offer, consider what repairs or expansions the house will require.

The key to wholesaling is to include a contingency in the purchase contract that permits the distributor to pull out if they cannot locate a buyer before the planned closing date. The wholesaler’s risk is thereby reduced, making an even greater case for wholesaling.

What’s the difference between real estate wholesaling and flipping?

Flipping and wholesaling share a similar framework, with some key differences.

  1. The time frame for wholesaling is substantially shorter. The wholesaler often makes no repairs or alterations to the house, instead passing that responsibility to the prospective buyer.
  2. Real estate wholesaling is also far less dangerous than flipping because the wholesaler never actually buys a home. The latter frequently entails renovations as well as ongoing expenses like a mortgage, property taxes, and insurance. Wholesaling is a safe alternative as it essentially includes location services and acts almost as a brokerage.
  3. Real estate wholesaling also requires far less money than flipping. Earnest money deposits on a few properties are usually enough. The wholesaler’s market knowledge and connections to investors are essential for speedy sales.

How can I break into real estate wholesaling?

While the market is hot and interest in real estate is high, it’s important to ensure you are equipped with the right tools and know how to enter the industry successfully. Wholesaling is relatively safe as compared to other investment options, but investment properties are still large purchases.

It might be hard to find “the right kind” of property, or to juggle prospective buyers, sellers, and connect the two. Real estate investment software, like REsimpli, allows you to easily list and monitor properties so deals can be closed faster, more efficiently, and through a variety of mediums. SMS, email, and mojo dialer capabilities are all included in real estate customer management software.

To learn more about how REsimpli can help you find properties, sellers, and to close more deals faster, request a free demo with one of our experienced agents.