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REsimpli Academy

Lst Update 10 April 2024

Introduction

Data - Who to market to

Marketing - Reaching your sellers

Sales - Convert your leads into deals

Operations - How to increase your net profit

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The 4 Pillars of Real Estate Investing

Introduction

Welcome video
1.Welcome to REsimpli
REsimpli is an intuitive, all-in-one CRM software designed specifically for real estate investors. It requires little to no customization, allowing you to seamlessly manage your data, marketing, sales, and operations.
2.The Four Pillars of Real Estate:
Built on the operational foundation of REsimpli, these four pillars establish a robust framework for real estate investors to effectively plan and execute their strategies.
1.Data:
Data is a critical aspect of the real estate investing business. Investors compile lists of motivated sellers to present offers and acquire properties in their target areas. They typically collect data from sources such as Driving For Dollars, list aggregators like Listsource and Propstream, and county records, targeting properties based on area details, equity, vacancy status, and signs of financial distress that indicate a higher likelihood of selling.
2.Marketing:
Marketing involves how and when investors reach out to leads extracted from their data. It includes crafting messages that meet people's needs, being clear, transparent, and highlighting the benefits to the clients. Common techniques include Direct Mail, PPC, Pay Per Lead, Cold Calling, and SEO.
3.Sales:
Closing sales requires preparation. People tend to purchase from those they trust and like. Investors need to be empathetic, honest, and confident while analyzing, making offers, and negotiating to effectively close deals.
4.Operations:
Effective management of daily operations can significantly enhance efficiency and control within the business. REsimpli simplifies and aids in running your team, managing your financials, and keeping track of costs and expenditures, helping real estate investors to scale their operations.
3.Learn at Your Own Pace
REsimpli is designed to accommodate your learning style. Engage with the content at your own pace and feel free to focus on the sections that are most pertinent to your needs.

Data - Who to market to

How to get 500 free leads every month using REsimpli Driving for Dollars
One of the most helpful features of REsimpli for Real Estate Investors is ‘Driving for Dollars.’ Using this you can get free leads driving around your targeted areas.
1.What is Driving for Dollars
Driving for dollars is a method of searching for attractive properties by driving through various areas and finding properties with motivated sellers. We can also track those properties while driving by using the map of the software.
2.Why you should Drive for Dollars?
Driving for Dollars is an excellent way to find motivated sellers with properties that seem distressed, vacant, or in need of repairs. With the Driving for Dollars feature, Real Estate investors can build a very up-to-date list of motivated sellers without having to purchase lists from other data providers.
3.How to make Driving for dollars more profitable
We can make ‘Driving for Dollars’ much more profitable by using REsimpli. It’s an all-in-one CRM software built for real estate investors featuring the most effortless and efficient ‘Driving for Dollars’ system. Just open the app tap on “Start” before driving through neighborhoods and tap to save whichever property you like as you drive. You can take pictures, add notes, and pull up owner details and property information. Moreover, you can also instantly Skip Trace the owner, and send Direct Mail on the go!
Reach the most highly motivated sellers
1.What is List Stacking
List stacking is a way for real estate buyers to order and rank lists of possible homes or leads. Investors put together these lists of information from many different outlets and sources into a common system like REsimpli. This method makes it easier to look at and narrow down possible clients in a more organized way, which improves the marketing process.
2.Why you should stack your marketing lists
List stacking's main benefit is that it makes it easy to manage large files of leads. Time is more important than money for real estate owners, especially those who are just starting out. A well-organized marketing list helps them focus their efforts, so they don't waste time and money on leads that won't bring them any sales. List stacking helps you make marketing plans that are very specific, which is important for getting the most out of your spending.
3.How to stack your marketing lists using REsimpli
Users start list building with REsimpli by adding their different lists to the app. Then, REsimpli's software goes through these lists and checks and updates the information against USPS records to make sure it is correct. The end result is a merged, well-organized list that can be used right away for focused advertising. On REsimpli's YouTube account, you can find detailed instructions and guides on how to use the list stacking feature well.
Get contact information of the sellers
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1.How to pick the best marketing channel for your business
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2.How to get contact information of the sellers
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Marketing - Reaching your sellers

Difference between Inbound and Outbound marketing
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1.Examples of inbound and outbound marketing channels
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2.Which one should you choose
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Direct Mail
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1.Which one should you use between Postcards vs Letters
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2.How often do you mail the same list?
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3.How long do you mail to the same list?
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3.What should I say in my mail piece?
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3.How to track performance of each list?
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SEO
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1.How to increase your authority in your market
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2.Always get testimonials and upload to your website
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3.Post regular content on your website
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PPC
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1.How to increase your conversion from PPC
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Sales - Convert your leads into deals

Speed to Lead
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1.Why it’s important to answer calls live
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2.Connect with sellers within 30 seconds of form submissions
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3.Drip automation
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Qualify your leads by asking the right questions
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1.Timeline
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2.Price
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3.Condition
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3.Motivation
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4.How to set up the right questions in your web forms
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Automate your leads follow up
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1.Why follow up is the key to success in real estate
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2.How to choose between different mediums to reach the sellers
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3.How often to reach the sellers
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4.Different drip campaigns for different situations
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Monitor your team’s performance
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1.Listen to call recordings
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1.Coach your team by speaking with them on live calls
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2.Help the sales team close deals by barging in on calls
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How to make offers
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1.How to come up with the right offer to make
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2.Use the right purchase agreement
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3.How to close more deals on the phone
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1.Push your interested prospects to leads
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2.Push your interested prospects to leads
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Operations - How to increase your net profit

How to build a list of high quality buyers
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1.What makes a buyer a high quality buyer
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2.Title Companies
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3.Foreclosure Auctions
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Market your deal properly to your buyers
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1.Provide detailed and accurate information
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2.Add tons of pictures and videos
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3.Show love to your VIP buyers first
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Dispo secrets to increase your profit from each deal
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1.Buy Now
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2.Offer Submission Deadline
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3.Multiple Offers
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Data driven decisions to increase your net profit
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1.What are KPIs
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2.Which KPIs are most important to track
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3.How often should I review my KPIs
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Tighten up the loose ends
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1.How to never let any lead fall through the cracks
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2.Importance of daily huddles
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3.Sync with your team with weekly meetings
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4.Create healthy competition in your team
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