Welcome! Join our FREE WEBINAR to find out we can help you

2
Nov

How I raised myself from a failure to a lethal Direct Mail Ninja (Part-1)

“It’s not how good you are. It’s how good you want to be.” ~ Paul Arden Despite the rise of digital advertising, direct mail remains the unbeaten champion of business to consumer communication. According to the latest research from the Data and Marketing Association (DMA), the response rate for direct mail stood at 2.9% for prospect lists against a response rate of

Read more

31
Oct

Costs To Consider

There’s a rush you feel when someone comes to you with a ‘great deal’. It’s human nature. The first impression gets your adrenaline pumping. Your heart wants you to jump right in. That’s when your mind needs to calm things down. Is it really that good? The money you take in (revenue) comes from one number – the sale price

Read more

27
Oct

5 Insane Ways to Boost Your Conversion with Direct Mail Marketing

“I didn’t get there by wishing for it or hoping for it, but by working for it.” ~ Estee Lauder, Co-founder, the Estee Lauder Companies Inc. How do you plan your direct mail marketing campaigns? You buy a list, prepare your mailings, and send them to the entire client list. And then, you wait for results. Isn’t that quite similar to

Read more

25
Oct

Is Direct Mail Still Effective in the Internet Age?

Seems like every day internet sites like Google and Facebook stick ads in front of us claiming to show someone how to get rich ridiculously quick as an internet marketer. It’s enough to make you think the internet is the only way to go.So why do you keep seeing so many ads mailed to you via the US Postal Service?

Read more