“It’s not how good you are. It’s how good you want to be.” ~ Paul Arden Despite the rise of digital advertising, direct mail remains the unbeaten champion of business to consumer communication. According to the latest research from the Data and Marketing Association (DMA), the response rate for direct mail stood at 2.9% for prospect lists against a response rate of
There’s a rush you feel when someone comes to you with a ‘great deal’. It’s human nature. The first impression gets your adrenaline pumping. Your heart wants you to jump right in. That’s when your mind needs to calm things down. Is it really that good? The money you take in (revenue) comes from one number – the sale price
“I didn’t get there by wishing for it or hoping for it, but by working for it.” ~ Estee Lauder, Co-founder, the Estee Lauder Companies Inc. How do you plan your direct mail marketing campaigns? You buy a list, prepare your mailings, and send them to the entire client list. And then, you wait for results. Isn’t that quite similar to
Seems like every day internet sites like Google and Facebook stick ads in front of us claiming to show someone how to get rich ridiculously quick as an internet marketer.Â It’s enough to make you think the internet is the only way to go.So why do you keep seeing so many ads mailed to you via the US Postal Service?