REsimpli Blog

5 Reasons You Should be Using a CRM for Your Real Estate Business “Customer service should not be a department, it should be the entire company.” ~ Tony Hsieh, CEO of ZapposIf there’s one thing every realtor will agree on, it’s the fact real estate is all about relationships. In fact, every single activity carried out […]

3 Crucial Metrics Every Direct Mail Marketer Needs to Know “You can’t manage what you can’t measure.” ~ W. Edwards DemingWhat was the first thing that came to your mind after reading the title?I bet it was response rate or for some, it could be conversion rate as well. While these two are crucial for measuring […]

Why You Should Use a Good CRM In a previous article, The Importance of CRM for Real Estate Investing, we discussed the importance of tracking and following up on all your leads with a good Customer Relationship Management (CRM) system. We mentioned that people use CRM systems ranging from an expensive off-the-shelf system for large corporations, […]

What Your Direct Mail Designer Never Told You About Your Mail Piece “Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin How did you choose that postcard for your direct mail campaign? What was your thought process? In most cases, the cost is the primary factor behind […]

5 Tips to Help Negotiate a Deal Let’s start off this blog post by stating the obvious – we can’t provide a complete negotiation course in one blog post. We can, however, give you some tips and techniques that are proven to help make your negotiations easier and more successful. Negotiation is the most important […]

Direct Mail vs Digital Marketing: Clash of the Titans “Find out what works, and do more of that.” ~ Steve De Shazer As a direct mail marketer, it is almost impossible to avoid this topic. This is our second visit to the same topic. Second, yes, we just couldn’t resist it! Our research revealed a lot […]

The Importance of CRM for Real Estate Investing Successful real estate investing very much depends on maintaining a continuous flow of leads. Many new investors make the mistake of cutting back on their marketing once they find a good deal. Some would rather start shopping for materials at Home Depot for their fix and flip than keep […]

How I raised myself from a failure to a lethal Direct Mail Ninja – Part II “You are cruising along, and then technology changes, you have to adapt.” ~ Marc Andreessen In the first part of this series, I discussed some crucial elements of a great direct mail copy. It’s your copy that interacts with the potential lead, […]

5 Tips To Increase Results from Your Ad Copy Let’s face it. There are a lot of real estate investors out there. Generally after a little research, many of them will know about ‘the lists’ (foreclosures, probate, out-of-state owners etc.). They will find the lists and start mailing to them. Many of those investors will […]