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29
Dec

5 Reasons You Should be Using a CRM for Your Real Estate Business

“Customer service should not be a department, it should be the entire company.” ~ Tony Hsieh, CEO of Zappos If there’s one thing every realtor will agree on, it’s the fact real estate is all about relationships. In fact, every single activity carried out in promoting your real estate business has the same goal: to establish a relationship with your client. Communication

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21
Dec

3 Crucial Metrics Every Direct Mail Marketer Needs to Know

“You can’t manage what you can’t measure.” ~ W. Edwards Deming What was the first thing that came to your mind after reading the title? I bet it was response rate or for some, it could be conversion rate as well. While these two are crucial for measuring the effectiveness of your direct mail campaign, they do not offer you a complete

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20
Dec

Why You Should Use a Good CRM

In a previous article, The Importance of CRM for Real Estate Investing, we discussed the importance of tracking and following up on all your leads with a good Customer Relationship Management (CRM) system. We mentioned that people use CRM systems ranging from an expensive off-the-shelf system for large corporations, to a simple spreadsheet for people just starting on their own. There’s

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15
Dec

What Your Direct Mail Designer Never Told You About Your Mail Piece

“Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin How did you choose that postcard for your direct mail campaign? What was your thought process? In most cases, the cost is the primary factor behind these decisions. While the most cost-effective mailer piece could save you a couple hundred dollars in the

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