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9
Nov

Financing Your Deals

Most investors don’t want to pay cash for the real estate they purchase. Even if you have $100,000 or so in the bank it doesn’t make sense to use it all on one deal. Interest rates these days (2017) are still at very low levels. That means if you use all of your own money to buy a property, you

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8
Nov

5 Point Checklist to an Effective Direct Mail Piece

“Marketing that works is marketing that people choose to notice.” ~ Seth Godin “Direct mail marketing hardly works!” “Direct mail marketing isn’t worth the money!” Did these thoughts ever cross your mind? If they did, here are some figures from the Data & Marketing Association: “Direct mail response rates eclipse digital channels rates in 2017; at 5.1% for house lists

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2
Nov

How I raised myself from a failure to a lethal Direct Mail Ninja (Part-1)

“It’s not how good you are. It’s how good you want to be.” ~ Paul Arden Despite the rise of digital advertising, direct mail remains the unbeaten champion of business to consumer communication. According to the latest research from the Data and Marketing Association (DMA), the response rate for direct mail stood at 2.9% for prospect lists against a response rate of

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31
Oct

Costs To Consider

There’s a rush you feel when someone comes to you with a ‘great deal’. It’s human nature. The first impression gets your adrenaline pumping. Your heart wants you to jump right in. That’s when your mind needs to calm things down. Is it really that good? The money you take in (revenue) comes from one number – the sale price

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