“Focus on being productive instead of busy.” Timothy Ferris, Author of the Four Hour Work Week Direct Mail Marketing Yes, you’re doing it, and you might have bagged a couple of deals too. But, how do you know if your direct mail marketing is up to the mark? For most of the investors, if they’re receiving even a couple of deals through

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Anyone creating a direct mail campaign, and especially real estate investors, should make sure to cover all their bases. Omitting some of the important elements of a good mailer will probably reduce the response rate. Omitting or screwing up a few, critical elements may kill your response all together. There is a decent list of things to think about when

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What’s the first thing you do when you receive a direct mailer? If it grabs your attention, it goes to your reading desk, else lands directly in the dustbin. Am I correct so far? If you’re a marketer, you definitely don’t want the latter. This is where the design part comes in. With an ever-evolving direct mail marketing landscape, it

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Real estate is everywhere. That doesn’t mean you should invest everywhere. Diversification is an investment strategy recommended by a lot of financial advisors, but it may not be the path to true wealth – especially in real estate. There is an enormous difference between the real estate markets of Manhattan, Kansas and Manhattan, New York. The investors who really do

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