“I didn’t get there by wishing for it or hoping for it, but by working for it.” ~ Estee Lauder, Co-founder, the Estee Lauder Companies Inc. How do you plan your direct mail marketing campaigns? You buy a list, prepare your mailings, and send them to the entire client list. And then, you wait for results. Isn’t that quite similar to
Seems like every day internet sites like Google and Facebook stick ads in front of us claiming to show someone how to get rich ridiculously quick as an internet marketer.Â It’s enough to make you think the internet is the only way to go.So why do you keep seeing so many ads mailed to you via the US Postal Service?
“Focus on being productive instead of busy.” Timothy Ferris, Author of the Four Hour Work Week Direct Mail Marketing Yes, you’re doing it, and you might have bagged a couple of deals too. But, how do you know if your direct mail marketing is up to the mark? For most of the investors, if they’re receiving even a couple of deals through
Anyone creating a direct mail campaign, and especially real estate investors, should make sure to cover all their bases. Omitting some of the important elements of a good mailer will probably reduce the response rate. Omitting or screwing up a few, critical elements may kill your response all together. There is a decent list of things to think about when