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22
Feb

Setting Goals that Stick by Brad Bone

When my twin brother, Justin, and I were 8 years old, my dad decided it would be a good idea to hire us to “chop cotton” for the summer. Chopping cotton actually meant chopping weeds in the cotton fields. It’s one of those jobs they say Americans won’t do, but back then we didn’t know that. Dad initiated the wage

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16
Feb

Learn From My Mistake: Analysis Paralysis by Joe Davalos

I got busy right before the holidays since we had purchased a few homes. By the time I knew it Thanksgiving had come and gone. I wasn’t sure if I should mail during the holidays or wait until after New Years. I come to find out that was a big mistake. I over thought this and asked for advice from

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15
Feb

Direct Mail Works by Sharad Mehta

I have only been sending direct mail for one month and I have one only one mailing each to my list but I got lucky to land a deal with my 1st mailing to my Absentee Owner list. To see the list criteria I used, you can read about it here: Blog post to list criteria So we got a

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14
Feb

No Really, What WILL My “Close Rate” Be? by Justin Bone

When we mailed our first mailing ever I was really curious what our “close rate” would be.  It is easy to find response rates.  Yellow letters seem to have a higher response rate than postcards, etc.  But I wanted to know how many houses we would buy from each mailing.  After all, direct mail is a large investment and I

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