“You can’t manage what you can’t measure.” ~ W. Edwards Deming What was the first thing that came to your mind after reading the title? I bet it was response rate or for some, it could be conversion rate as well. While these two are crucial for measuring the effectiveness of your direct mail campaign, they do not offer you a complete
In a previous article, The Importance of CRM for Real Estate Investing, we discussed the importance of tracking and following up on all your leads with a good Customer Relationship Management (CRM) system. We mentioned that people use CRM systems ranging from an expensive off-the-shelf system for large corporations, to a simple spreadsheet for people just starting on their own. There’s
“Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin How did you choose that postcard for your direct mail campaign? What was your thought process? In most cases, the cost is the primary factor behind these decisions. While the most cost-effective mailer piece could save you a couple hundred dollars in the
Let’s start off this blog post by stating the obvious – we can’t provide a complete negotiation course in one blog post. We can, however, give you some tips and techniques that are proven to help make your negotiations easier and more successful. Negotiation is the most important skill you can develop as a real estate investor. Think about it.