resimpli logo
Join our Facebook Mastermind Group and connect with like-minded real estate investors.
Resimpli logo


is here! Sign up today to get 50% OFF your first month, after free trial.

Finding the Best Cheap and Free CRM for Real Estate

Finding the Best Cheap and Free CRM for Real Estate

In an industry where professional relationships with clients are the backbone of success, managing connections and collaborations is paramount to maintaining a solid career. Enter Customer Relationship Management, or CRM. At its core, CRM is a powerful tool designed to manage and analyze customer interactions throughout the client lifecycle, becoming indispensable to the industry in recent years.

For real estate investors, using a dedicated CRM means having a centralized system that tracks the behavior of potential leads, current clients, past buyers, or sellers, and every interaction in between. However, many real estate CRM systems can come with a significant price tag. But what about finding a cheap or even free CRM for real estate business management?

For real estate professionals mindful of their budget, there’s good news. Today’s market is chock-full of free and cheap real estate CRM options tailored to the needs of busy professionals. 

Whether you’re a seasoned investor with years of experience or just recently dipping your toes into the real estate waters, there’s likely a free or cheap CRM solution out there that will fit your needs. In this article, we’ll explore some of the top contenders for free and cheap CRM software so you can make the most informed decision possible without breaking the bank.

Free CRM Options for Real Estate Investors

The real estate world is constantly competitive—whatever career stage you’re at—and having the right software tools can make all the difference. Let’s delve into some of the best free CRMs for real estate investors and agents alike. With these options, you can choose how to best maintain and strengthen client relationships.

HubSpot CRM

Description: HubSpot offers a completely free version of its CRM system, meticulously designed to help businesses manage and track their leads, oversee sales funnels, and properly analyze performance metrics. Despite being a system that’s applicable to multiple industries, it does include features tailored specifically for real estate.


  • Remarkably user-friendly interface.
  • Seamless integration with an array of other software tools.
  • Features include email tracking, meeting scheduling, and a comprehensive reporting dashboard.


  • Advanced features require the purchase of a paid plan. 
  • Not always specifically tailored for real estate, so some customization might be necessary.


Description: Freshsales is a subsidiary product of Freshworks that offers users a free CRM system with features tailored to meet the needs of different industries, including real estate.


  • An intuitive UI with features such as email tracking, direct calls, and lead scoring.
  • The free plan offers contact management, deal management, and vibrant visual sales pipelines.
  • Customer support included with free version. 


  • Features are largely limited in the free version.
  • Upgrades can become costly fast if you need more advanced functionalities.

Zoho CRM

Description: Zoho CRM offers a free trial of its system for businesses of all kinds, including real estate investors looking to manage their customer relationships more effectively.


  • Allows close tracking of sales, automation of daily business activities, and engagement with customers across various platforms.
  • Includes features such as document storage, social media integration, and performance analytics.


  • The free version is limited to only three users, so not ideal for larger investor teams or agencies.
  • Some users report a steep learning curve, suggesting the interface can be a little overwhelming.


Description: Insightly is a cheap CRM software that offers free trials of all its tiered levels, known for its user-friendliness and integration capabilities. It’s got a team-based focus, making it a good fit for small to medium-sized real estate businesses.


  • Insightly provides tools for relationship linking, task management, and overall project oversight.
  • This CRM option integrates well with other platforms such as Google Workspace, Microsoft Office, and more.


  • Cheaper plans are limited in terms of data storage.
  • Most of the advanced features are reserved for the paid plans.

For real estate investors operating on a tight budget, these free CRM software trials and options can be game changers that allow crucial first steps to be made. While each and every option on this list comes with its unique set of features, strengths, and limitations, they all provide valuable tools that can help streamline operations, improve client relations, and ultimately drive scalable growth. 

Take plenty of time to comprehensively explore each option, assess its compatibility with your business needs, and make an informed choice.

Cheap CRM Options for Real Estate Investors

While free CRM tools and trials can be beneficial for selecting where to go next, it eventually becomes time to put your money where your mouth is. The old adage “you need to spend money to make money” might sound overly simplistic, but it does ring true—a little investment can go a long way in accessing advanced features tailored to real estate. 

Beyond trials and basic free real estate CRM options, let’s explore some budget-friendly CRM tools that offer value for money.


Description: Pipedrive is a vibrant, visually intuitive CRM that emphasizes its pipeline management capabilities, making it a suitable choice for real estate professionals keen on tracking deals.


  • Easily customizable for different investor’s needs.
  • Offers marketing features such as email integration, contact history, and deal tracking.
  • Integration capabilities with other apps and tools.


  • The cheapest plan lacks some of the advanced features available in pricier options.
  • The user interface, while simple, might not suit everyone’s typical working style.


Description: Nimble is an easy-to-use CRM focused on simplifying professional relationship management, especially for real estate investors and agents who engage heavily on social media platforms.


  • Seamless integration with social media and email services for synergistic marketing.
  • Clear, user-friendly visual pipeline management.
  • Contact unification from various different platforms and channels.


  • Might be a little too basic for those seeking intricate features or real estate specificity.
  • Storage and functionality limitations are present in the cheaper plan.

Less Annoying CRM

Description: As the name indicates, Less Annoying CRM aims to provide a more straightforward and easier-to-use platform for general relationship management tasks without including the complexities that some other tools bring.


  • Flat monthly rate for main plan with no additional costs for features.
  • Simplistic design and user-friendly interface for any experience level.
    Offers daily agenda emails, customizable pipelines, and contact management tools.


  • It’s basic and doesn’t offer advanced functionalities.
  • Lack of integration capabilities compared to other CRMs.
  • No real estate specificity whatsoever.


Description: RealtyJuggler is a cheap CRM for realtors and investors. It offers a comprehensive set of industry-specific tools to manage contacts, appointments, tasks, and more.


  • Special features tailored to realtors, such as rental management functionalities and commission calculation tools.
  • No setup fees, and they even offer a free trial.
  • Cloud-based, so no actual software downloads or installation are required.


  • The interface might feel outdated or overtly basic to some users.
  • Limited integrations with third-party tools or software solutions.


Description: REsimpli is a cloud-based CRM tailored to real estate investors. Its features focus on the capabilities of traditional CRMs with the specific needs of real estate investment, such as cold calling and direct mail marketing.


  • 500 minutes of calling & SMS included with a dedicated phone number and lead dialer.
  • List stacking capabilities to consolidate the results of various lead capture methods.
  • Marketing features included, such as Drip Campaign emails and mailers.
  • The inclusion of an SEO-optimized website.


  • Some users might find its range of features overwhelming at first.
  • It offers more comprehensive features on pricier plans. 
  • As it is specialized for the needs of real estate investors, it may not be the best fit for other real estate professionals, such as agents or brokers.

Opting for a budget-friendly CRM doesn’t necessarily mean that you’ll be sacrificing quality. Each of the options on this list is popular for bringing a unique set of useful features to the table. Depending on the size of your business, its specific needs, and the general nature of your clientele, one of these tools might be the perfect fit for your success story. As always, it’s a good idea to test a few out with free trial periods to see which one aligns best with your workflow and requirements.

How to Choose the Right CRM for You

Selecting the perfect CRM for your real estate business is not a simple, straightforward task. With a plethora of different options available on the market, it’s imperative to find a system that truly aligns with the specific needs of your business. In doing so, you ensure you’re getting the best value for your investment—whether in the form of time or money. Here are some essential guidelines to help you make an informed choice:

  1. Understand Your Needs:

Before diving headfirst into the crowded marketplace, outline exactly what you expect and need from a CRM system. Are you looking for a simplistic tool that simply manages contact interactions, or do you need more advanced features with your system, such as property tracking, integration with marketing tools, or workflow automation?

  1. Set Your Budget:

Determine how much you’re willing to spend on a CRM. While selecting the best free CRM for real estate might seem financially attractive, investment in your business is never a bad move. Consider how much you’d logically be willing to part with based on the tailored features you feel will best impact your business.

  1. Prioritize User-Friendliness:

A CRM should simplify the processes of completing tasks, not complicate them. Opt for software that has an intuitive, easy-to-use interface, is straightforward to navigate, and requires minimal training.

  1. Scalability is Key:

As your business grows, your CRM system must keep up. Search for platforms that can scale with your business needs, perhaps with tiered subscription models, allowing you to add more users, contacts, or features as required.

  1. Features and Integration:

Ensure the CRM you choose offers the features most relevant to your real estate business. Integration with other tools, such as email platforms, social media, or even property management systems, can be a bonus.

  1. Read User Reviews:

Before settling on a CRM, read reviews from other real estate professionals, especially those with comparable focuses to your own. This will give you valuable insights into the software’s performance, reliability, and customer support.

  1. Test the Waters:

Use trial versions or demo features if they’re available. This hands-on experience will help you gauge just how functional the tool is, making it easier to determine if it’s a good fit.

  1. Consider Mobile Accessibility:

If you’re often on the move in your work, choose a CRM that offers a mobile app or is at least mobile-responsive. This ensures you can access your data and manage your tasks from anywhere, perfect for the busy schedule of an investor.

  1. Data Security:

Given the sensitive nature of client data in the real estate industry, it’s paramount to choose a CRM that has a good reputation for including robust security features.

  1. Customer Support:

Ensure the CRM provider offers solid customer support, as this can be essential in the early days of the scaling process. Whether offered through live chat, phone, or email, you’ll need quick assistance available should any issues arise.

Final Thoughts:

Choosing the right CRM is about finding a seamless balance between functionality and budget. By prioritizing your business’s needs, testing different platforms, and doing plenty of thorough research, you’ll find a system that seamlessly integrates into your workflow, enhancing productivity and client relations. Remember, a CRM isn’t just a high-tech tool; it’s an investment in your business’s future, so choose wisely!


Navigating the realm of real estate requires expertise and efficient tools, whether you’re focused on managing relationships or streamlining operations. As we’ve explored, a Customer Relationship Management (CRM) system is pivotal to success. 

To recap:

CRM Systems are more than just digital address books; they’re platforms where real estate investors can nurture leads, maintain relationships, automate tasks, and more.

Free CRMs offer basic functionalities, making them ideal for beginners, people shopping around for more permanent options, or those on a tight budget. They are easy entry points into the world of CRM without a financial commitment.

Cheap CRMs provide a middle ground—more features than free alternatives but without the price tag of premium platforms. With affordable options, such as REsimpli, investors can get valuable features without breaking the bank.

Understand your needs, prioritize them, and choose a platform that aligns with your requirements and budget. While free and cheap options are enticing, ensure you’re not compromising on quality. A free, inexpensive, or a little more premium-priced CRM can be a game-changer in how you conduct business overall.

Dive into the world of CRMs today. Consider starting with a free option, evaluate its impact on your business, and scale things upwards accordingly. Remember, it’s not just about properties; it’s about people. Ensure you’re managing those relationships as well as possible with a CRM system. 

For more insightful pieces focused on the real estate industry, check out our blog today