Scaling to Success: Stratton Brown’s Entrepreneurial Journey

This time in REsimpli Mastermind, seasoned real estate investor Sharad Mehta, CEO and REsimpli Founder, hosted the inventor of many seven-figure companies, Stratton Brown. Currently attempting to expand his company from $0 to $1 million in net income in six months, Stratton is finding added difficulty. Stratton offered keen analysis of his approaches and experiences, therefore arming anybody wishing to run virtual teams or create their own businesses with useful information.

Stratton started his road into business after an NFL career and eventually found real estate wholesaling. Currently building a virtual assistance company, he expands it fast using virtual teams. Social media is displaying his six-month objective net income of $1 million as well as real-time strategy analysis.

Stratton underlined during the conference the need of performance monitoring and responsibility in managing virtual assistants (Vas). Hiring from aspiring talents from abroad can work wonders. Speaking on the need of strong communication, frequent check-ins, and key performance indicator (KPIs), he made sure virtual teams stay involved and active. The multicultural environment often bring diversity in ideas and a health sense of competitive inspiration. The conversation also centred on how remote teams should support the preservation of a strong corporate culture that guarantees people feel appreciated and involved.

Either read the transcript down below or listen to the whole episode!

Key Takeaways:

1. 0 to 1 Million in Revenue Challenge:
   
   Stratton Brown is doing a challenge where he’s aiming to reach to net 1 million in revenue from 0 revenue within 6 months and he’s going to share his business strategies there. (00:01:20)
   
2. Journey and Remote Team Management:
   
   Strat and Sharad discussed their company’s evolution and challenges. Their company pivoted from ‘call Magicians’ to ‘virtual help’ and is aiming to reach a million in revenue within six months. They also shared their experiences in managing remote teams, emphasizing the importance of clear roles and daily communication. (00:04:52)
   
3. Building Positive Company Culture Across Locations:
   
   Strat and Sharad prioritize company culture for happy, loyal employees. They recommend a welcoming atmosphere, team events, and birthday recognition. Remote teams pose challenges, but regular communication, shared values, and occasional gatherings can bridge the gap. (00:13:29)
   
4. Strategies for Hiring and Managing Talented Teams:
   
   Stratt’s on the hunt for top talent. He emphasizes finding quick learners who can solve problems (“firefighters”) and suggests skipping personality tests in favor of problem-solving interview questions. He also sets performance metrics: 300-500 calls per day for cold callers and quality over quantity for lead managers. (00:19:52)
   
5. Improving Cold Call Strategies and Systems:
   
   Going from zero leads to four in a day with lots of voicemails. They brainstormed solutions for wrong numbers, hangups, and voicemails, considering a single line dialer for better connections. Sharad hinted at a future update with list stacking and click-to-dial. (00:25:14)
   
6. Transitioning to One Million Dollars in Net Revenue:
   
   Sharad and Stratt tackled the million-dollar hurdle. Stratt’s plan involves setting goals and overcoming sales & hiring challenges. They’ll juggle multiple contracts and agreed on a commission-only model (10% + $20k bonus) and fair salaries for overseas teams. (00:30:28)
   
7. Overcoming Challenges and Leveraging Financial Incentives:
   
   They talked about needing people who can solve problems and might use bonuses to motivate their team, especially overseas. This worked well for their government tax credit company with sales reps in the Philippines and Colombia. (00:38:24)
   
8. Real Estate, Marketing, and Metrics Discussion:
   
   Stratt shared his real estate and marketing secrets. His winning formula combines cold calling with PPL, PPC, and inbound leads. They navigate regulations and explore direct mail, but recommend measuring results for success. (00:43:10)
   
9. Business Strategies, Outsourcing, and Lead Generation:
   
   It focused on building a strong team through hiring and outsourcing. He recommended “Unique Ability 2.0” to identify strengths for outsourcing tasks. Lead generation and virtual assistants were discussed, clarifying their use in real estate marketing (separate from tax credits). Easy REI Closings, their transaction management service, was also mentioned. (00:50:17)
   
10. Best CRM:
    
    Stratt Brown highly praised REsimpli as the best CRM product he has ever used, commending Sharad and his team’s ability to rapidly implement new updates. He expresses his love for the system, stating that even though they weren’t using it before the challenge, REsimpli surpasses other CRMs he has spent thousands of dollars on. (00:03:23)