“You are cruising along, and then technology changes, you have to adapt.” ~ Marc Andreessen In the first part of this series, I discussed some crucial elements of a great direct mail copy. It’s your copy that interacts with the potential lead, however, how that copy is delivered to your audience is an entirely different subject. I would be happy to believe that

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Let’s face it. There are a lot of real estate investors out there. Generally after a little research, many of them will know about ‘the lists’ (foreclosures, probate, out-of-state owners etc.). They will find the lists and start mailing to them. Many of those investors will mail postcards that say something like ‘We Buy Houses – For Cash’.  Although these

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Everyone hears about the ‘creative’ ways to finance a real estate project such as hard money or owner financing. While those methods are quick, they do have their disadvantages. Many times going the traditional route of borrowing from a bank can prove to be more profitable. Banks generally are much more interested in residential home owners. They have a bunch

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‘You can’t manage people but you can manage processes and systems.’ You’re ready to meet the potential buyers of your first fixer-upper property. You’ve worked day and night to finish the job, and everything is in place. Just when you’re about to meet your clients, you receive a call from the HOA complaining about your fence panels or the uncut

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