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30
Nov

How I raised myself from a failure to a lethal Direct Mail Ninja – Part II

“You are cruising along, and then technology changes, you have to adapt.” ~ Marc Andreessen In the first part of this series, I discussed some crucial elements of a great direct mail copy. It’s your copy that interacts with the potential lead, however, how that copy is delivered to your audience is an entirely different subject. I would be happy to believe that

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28
Nov

5 Tips To Increase Results from Your Ad Copy

Let’s face it. There are a lot of real estate investors out there. Generally after a little research, many of them will know about ‘the lists’ (foreclosures, probate, out-of-state owners etc.). They will find the lists and start mailing to them. Many of those investors will mail postcards that say something like ‘We Buy Houses – For Cash’.  Although these

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22
Nov

Bank Financing

Everyone hears about the ‘creative’ ways to finance a real estate project such as hard money or owner financing. While those methods are quick, they do have their disadvantages. Many times going the traditional route of borrowing from a bank can prove to be more profitable. Banks generally are much more interested in residential home owners. They have a bunch

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17
Nov

Your Business is Only as Strong as Your Systems

‘You can’t manage people but you can manage processes and systems.’ You’re ready to meet the potential buyers of your first fixer-upper property. You’ve worked day and night to finish the job, and everything is in place. Just when you’re about to meet your clients, you receive a call from the HOA complaining about your fence panels or the uncut

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