XLeads Review 2026: Is This AI-Powered Wholesaling Platform Right for You?

XLeads has emerged as a growing platform in the real estate wholesaling software space, marketed as trusted by over 8,000 wholesalers. Created by the father-son team behind “Flip with Rick,” it consolidates lead generation, skip tracing, CRM, and disposition tools into one AI-powered platform. For wholesalers tired of juggling multiple subscriptions, that’s an appealing pitch.

To write this XLeads review, I’ve analyzed the platform extensively. I believe it’s the ideal choice if:

• You want AI-powered lead scoring to identify motivated sellers
• You need strong disposition tools with buyer matching
• You prioritize cutting-edge automation features
• You’re comfortable with a newer platform that’s still evolving
• Your focus is on lead generation and deal flow over financial tracking

However, XLeads might not be the best choice if:

• You need built-in KPI and accounting features
• You want comprehensive marketing ROI tracking
• You prefer a platform with a longer track record
• You need detailed cost-per-lead and cost-per-deal analytics
• You want a true all-in-one CRM that works out of the box without third-party integrations

In this case, you should consider REsimpli: an all-in-one CRM software for real estate investors built by Sharad Mehta, an active investor with over 750 completed off-market deals. It combines lead management, marketing automation, built-in dialer, driving for dollars, list building, and a full KPI and accounting system, all in one platform that works immediately without connecting external tools.

We’ve included a detailed look at REsimpli later in this XLeads review as the top alternative for investors who need a complete CRM solution that works out of the box. If you’re ready to explore a platform that integrates everything without third-party tools, you can start your free trial with REsimpli here.

Table of contents:

• What is XLeads?
• XLeads Pros & Cons
• XLeads Review: How it Works & Key Features
• Where XLeads Falls Short
• Top XLeads Alternative: REsimpli
• XLeads or REsimpli: Comparison Summary
• Final Verdict

What is XLeads?

XLeads is an all-in-one software platform designed specifically for real estate wholesalers, investors, and house flippers.

It was created by Rick Ginn and Zach Ginn, a father-son duo who built their reputation through their real estate education brand, “Flip with Rick.” Rick Ginn has been wholesaling since 2004, and together, Rick and Zach have completed over 5,000 wholesaling deals. Zach started wholesaling at age 17.

The platform was created to solve what the founders call “software juggling,” where investors subscribe to separate tools for lead generation, skip tracing, CRM, and marketing. XLeads aims to merge these functions into a single system, with artificial intelligence as its central focus.

At its core, XLeads provides AI-powered lead generation with a proprietary “sellability score” and an unlimited skip tracing on higher-tier plans (with monthly download limits).

It also provides a built-in CRM called “Ninja Mode” (which is reportedly a white-labeled version of GoHighLevel, based on user reports and job postings), marketing automation tools including SMS blasting and a cold-calling dialer, and a disposition platform for marketing deals to cash buyers.

The platform targets active real estate investors who want to scale their operations. It’s particularly suited for wholesalers who prioritize automation and AI-driven lead identification over manual prospecting methods.

XLeads Pros & Cons

Pros	Cons
✅ AI-powered lead scoring analyzes 100+ motivation factors	❌ Steep learning curve for new users
✅ Skip tracing included on higher-tier plans (with download caps)	❌ Data accuracy concerns reported by some users
✅ Comprehensive disposition platform with AI buyer matching	❌ CRM is reportedly a white-labeled GoHighLevel (can feel disconnected)
✅ SkyDrive AI analyzes satellite imagery for distressed properties	❌ Newer platform with less track record
✅ AI Agents can answer and qualify inbound calls	❌ No built-in KPI and accounting features based on available documentation
✅ All-in-one platform aims to reduce software subscriptions	❌ Pricing can escalate with add-ons and usage fees

XLeads Review: How it Works & Key Features

AI-Powered Lead Generation: XLeads uses predictive analytics to identify motivated sellers.

The core of XLeads is its AI-powered lead generation engine. 

Users can pull up to 60,000 leads per month by applying filters like property type, equity level, ownership length, and distress indicators. The platform then assigns each lead a “sellability score” based on an analysis of over 100 “pain points” or motivation factors.

A standout feature is “AI List Stacking,” which automatically identifies and prioritizes properties based on multiple motivated seller indicators. For example, a property that appears on several distress lists would be flagged as having higher motivation potential.

XLeads also includes “SkyDrive AI,” which uses real-time 4K satellite imagery to analyze every property for visual signs of distress, such as roof condition, exterior wear, and lot neglect. Each property receives a “Distress Index” score from 0 to 100 based on these visual indicators.

Skip Tracing: Bulk contact information retrieval with options on higher plans.

XLeads includes skip tracing functionality to find phone numbers for property owners.

Source: XLeads

Higher-tier plans offer what XLeads calls “unlimited” skip tracing, though there are download limits: the Basic plan allows 15,000 to 25,000 skip-traced record downloads per month, while the X Plan allows up to 60,000. Users can search for unlimited properties and view skip-traced information within the platform. The limitation applies to how many records can be exported.

Ninja Mode CRM: Lead management through a GoHighLevel-based system.

The “Ninja Mode” CRM handles lead organization, pipeline management, and communication tracking. 

Based on user discussions and job postings seeking GoHighLevel expertise, the CRM appears to be built on the GoHighLevel platform, which provides automation capabilities, email and SMS marketing, and workflow builders.

Users can import contacts via CSV, organize them with tags, and move them through customizable pipeline stages. The CRM includes task management, appointment scheduling with calendar sync, and an e-signing feature for sending contracts directly from the platform.

Source: GoHighLevel

One aspect to note is that Ninja Mode may operate somewhat separately from the main XLeads data platform, and some users have described the integration as less seamless than a fully proprietary system.

Marketing & Communication: Multi-channel outreach with AI automation.

XLeads provides a suite of marketing tools within its platform. 

The built-in dialer integrates with Twilio for calling, and users can power through contact lists with a single-line auto-dialer. The platform supports SMS text blasting and email campaigns. Ringless voicemail functionality is available through integrations.

Source: XLeads

Automation workflows allow users to create sequences triggered by specific events. The “Triple Tap” system, for example, combines a call, text, and physical sticky note mail piece to reach sellers through multiple channels. AI-powered follow-up sequences can help nurture leads over time.

The newer “AI Agents” feature is designed to answer inbound calls 24/7, qualify sellers based on preset criteria, and route qualified leads to the CRM.

Disposition Platform: Tools for marketing deals to cash buyers.

XLeads includes a disposition platform for selling wholesale contracts to cash buyers.

Source: XLeads

Users can search for active flippers and landlords in their market, and the platform scores and ranks buyers by category (flippers, landlords, hedge funds).

The AI buyer matching feature compares a property’s characteristics with buyer preferences, generating a list of suitable buyers. Users can then send targeted email and SMS blasts to these matched buyers. The platform also generates custom deal websites for each property, complete with photos, details, and contact information.

Where XLeads Falls Short

While XLeads offers impressive AI-powered features, several limitations become apparent for investors who need comprehensive CRM capabilities.

No Built-in KPI and Accounting Features: XLeads focuses on lead generation, marketing, and disposition, but based on available documentation, it doesn’t include KPI tracking or financial management capabilities. Investors who want to track income, expenses, and the profitability of individual off-market deals or marketing campaigns will need to use a separate accounting system. 

This creates data silos and makes it difficult to calculate true ROI without manual work.

Limited KPI Analytics for Marketing ROI: Although XLeads provides some performance metrics, it appears to lack the detailed, integrated KPI dashboards that allow investors to automatically track cost-per-lead and cost-per-deal for each marketing channel. 

Without this functionality connected to financial data, investors may struggle to make fully data-driven decisions about where to allocate their marketing budget.

Newer Platform with Less Track Record: XLeads is a relatively new entrant in the real estate software space, with the associated company (Ginn Data LLC) formed in 2024. While the Ginn family has extensive wholesaling experience, the platform itself doesn’t have the years of refinement and user feedback that more established solutions offer. 

Some users have reported reliability issues and data accuracy concerns that may be attributed to a platform still finding its footing.

White-Labeled CRM Integration: The Ninja Mode CRM, while functional, is reportedly a white-labeled version of GoHighLevel rather than a proprietary system. Some users have described the integration as less seamless than expected, noting that it can feel somewhat separate from the main platform. For investors who value a unified experience, this separation can create friction in their workflow.

Steep Learning Curve: The comprehensive nature of the platform, combined with its many AI features and automation options, can be overwhelming for new users. Some reviewers have described the interface as complex, particularly for those who are newer to real estate investing software.

These limitations reflect XLeads’ deliberate optimization for AI-powered lead generation and disposition rather than comprehensive CRM functionality. For investors who need to track their finances and measure marketing ROI within the same system, a different approach may be warranted.

Top XLeads Alternative: REsimpli

REsimpli addresses the gaps in XLeads’ offering by providing an all-in-one CRM software solution that works out of the box without requiring any third-party integrations. 

Founded in 2016 by Sharad Mehta, an active real estate investor with over 750 completed off-market deals, REsimpli was built so investors can sign up and immediately start using all features (including calling and dialing capabilities) without needing to connect external tools or services.

All-in-One CRM Software with Built-in KPI and Accounting

REsimpli’s key differentiator is that it combines everything investors need into one platform. 

The full KPI and accounting system is integrated directly, allowing users to connect their bank accounts to automatically import transactions, categorize expenses, and map them to specific properties or marketing campaigns. The system generates financial reports including General Ledger, Income Statements, and Balance Sheets.

This integration means investors can see the complete picture: how much they’re spending on marketing, what revenue each off-market deal generates, and track their profitability across different marketing channels. There’s no need to export data to QuickBooks (for accounting) or manually compile spreadsheets.

Built-in Dialer: No Third-Party Integration Required

Unlike platforms that require you to connect external calling services, REsimpli includes a complete built-in dialer as a core platform feature.

Source: REsimpli

Users can sign up and immediately start making calls without needing to connect Twilio or other third-party dialing solutions.

The integrated phone system supports local number purchases, call recording, and advanced call flow options for routing to team members. The power dialer enables agents to make calls efficiently and at their own pace, while all conversations are automatically logged to the corresponding lead record. This eliminates the need to manage separate phone systems or pay for additional dialing subscriptions.

Data Management: List Building, List Stacking, Skip Tracing, and Driving for Dollars

REsimpli includes the same specialized features found in tools like DealMachine and PropStream, but delivers them free with every plan at no extra charge:

List Building: Similar to PropStream’s capabilities, REsimpli offers native list-building features that let users build targeted lists of off-market properties using filters like location, property type, and seller motivation.

List Stacking: The List Stacking feature allows users to upload multiple lead lists, automatically remove duplicates, and identify properties that appear on multiple motivated seller lists. Properties with overlapping indicators (such as being both vacant and tax delinquent) can be prioritized for marketing.

Source: REsimpli

Skip Tracing: Built directly into the platform, with plans including 10,000 to 50,000 free skip traces per month depending on the tier.

Driving for Dollars: The Driving for Dollars mobile app allows users to capture properties in real-time while driving through neighborhoods, instantly pulling property data and initiating skip traces on the spot. This feature is included free with every plan, not as a separate subscription or add-on.

Marketing & Lead Generation: Direct Mail, Drip Campaigns, and Multi-Channel Outreach

REsimpli’s marketing suite includes direct mail with over 90 pre-made templates, starting at 50 cents per piece. 

The platform offers a free NCOA (National Change of Address) list cleaning service to update addresses and remove invalid entries before mailing.

Drip automation campaigns support multi-channel sequences combining SMS, email, ringless voicemail, and direct mail. Users can enroll new leads automatically based on their source and set customizable time delays between communications. The “Speed to Lead” feature automatically initiates a call to connect a team member with a new lead within seconds of form submission.

Source: REsimpli

Sales & CRM: Pipeline Management with E-Signing

The CRM functionality centers around a visual, customizable sales pipeline. 

Users drag and drop leads between stages as they progress from initial contact to closing. Each lead has a detailed profile storing contact information, property details, notes, and the complete communication history.

Task management allows users to create and assign tasks with due dates and reminders. Tasks can be automatically generated when a lead moves to a new pipeline stage, helping standardize the workflow. The built-in e-sign capability allows users to send legally binding contracts directly from the platform, with documents saved to the lead’s profile once signed.

Source: REsimpli

Two-way Google Calendar synchronization prevents double-booking and keeps appointments organized across both platforms.

Operations & Analytics: KPI Dashboards and Team Performance

REsimpli’s KPI dashboard provides a real-time overview of business performance, tracking leads, appointments, offers, and off-market deals. 

Users can set goals for revenue, profit, and deal volume to monitor progress.

Source: REsimpli

The marketing analysis section automatically calculates ROI for each marketing channel by comparing tagged expenses to revenue from deals originating from that campaign. This allows investors to see which channels are producing the best returns and adjust their budget accordingly.

For teams, the performance leaderboard displays real-time statistics for each team member, including deals closed, revenue generated, calls made, and tasks completed. Metrics can be filtered by time period.

AI-Powered Communication Tools

REsimpli has integrated a suite of 9 AI agents that automate many sales tasks traditionally handled by human agents:

• CallAnswer AI: Answers inbound seller calls 24/7, gathers property details, qualifies leads based on preset criteria, and books appointments automatically
• VoiceFollow AI: Automatically follows up with leads via phone calls, schedules appointments, and transfers calls to your team when needed
• SpeedToLead AI: Instantly responds to new leads with a phone call when forms are submitted, ensuring you’re the first to connect while sellers are highly motivated
• Conversational AI: Engages leads through AI-driven two-way SMS conversations to qualify and nurture them automatically
• LeadScore AI: Analyzes leads to prioritize the most promising opportunities based on motivation and behavior
• CallGrade AI: Reviews recorded calls to provide coaching insights and scores for sales teams

The AI system immediately calls leads once someone fills out a form, recognizing that sellers are highly motivated at the moment they submit their information. The AI handles the entire call process, including recording the conversation and setting up appointments automatically.

XLeads or REsimpli: Comparison Summary

Feature	XLeads	REsimpli
Platform Age	Newer (company formed 2024)	Established (founded 2016)
Primary Focus	AI-powered lead generation and disposition	All-in-one CRM software with KPI and accounting
Works Out of the Box	Requires some third-party integrations	✅ No integrations required
Built-in KPI and Accounting	❌ Not available	✅ Full system with bank sync
Built-in Dialer	Requires Twilio integration	✅ Integrated, no third-party tools needed
Marketing ROI Tracking	⭐⭐  Basic metrics	⭐⭐⭐⭐⭐  Integrated with financial data
AI Lead Scoring	⭐⭐⭐⭐⭐  Sellability score with 100+ factors	⭐⭐⭐  LeadScore AI
Skip Tracing	Up to 60,000/month on top tier	Up to 50,000/month on top tier
CRM Platform	Reportedly white-labeled GoHighLevel	Proprietary built-in system
Disposition Tools	⭐⭐⭐⭐⭐  AI buyer matching, deal websites	⭐⭐⭐⭐  Bulk email/SMS to buyers
Satellite Imagery Analysis	✅ SkyDrive AI	❌ Not available
Driving for Dollars	✅ Included	✅ Free with every plan
List Building	✅ Included	✅ Free with every plan
AI Agents	AI for calls and buyer matching	9 AI agents for calls, follow-up, and scoring
Pricing (Entry)	$97/month	$69/month
Pricing (Mid-tier)	$199/month	$299/month
Free Trial	7 days	30 days
Best For	AI-first lead generation	All-in-one CRM that works immediately

Final Verdict

The choice between XLeads and REsimpli depends on what you prioritize most in your wholesaling business.

Choose XLeads if you want cutting-edge AI capabilities for identifying motivated sellers and are focused primarily on lead generation and disposition. The platform’s sellability scoring, satellite imagery analysis, and AI buyer matching represent advanced automation features in the space. 

It’s well-suited for investors who already have their financial tracking handled separately and want to concentrate on finding and closing off-market deals quickly. The disposition tools make it particularly valuable for wholesalers who move a high volume of deals to buyers.

Get started with XLeads here.

Choose REsimpli if you want a true all-in-one CRM software solution that works immediately without third-party integrations. REsimpli lets you sign up and start calling, building lists, driving for dollars, running drip campaigns, and tracking KPIs from day one. The integrated KPI and accounting system, detailed dashboards, and marketing ROI tracking provide the data-driven insights needed to understand which marketing channels are actually profitable. 

With a track record since 2016, a founder who has closed over 750 off-market deals, and 9 AI agents that automate lead response and follow-up, REsimpli offers a proven platform for investors who want everything in one place without connecting external tools.

Get started with REsimpli here.

Both platforms aim to consolidate your software stack, but they optimize for different outcomes. XLeads emphasizes finding off-market deals through AI automation; REsimpli provides an all-in-one CRM that works out of the box with no integrations required. Your choice depends on whether your current bottleneck is AI-powered lead identification or having a complete system that handles everything from first contact to closed deal.