If you’re looking to invest in real estate, one of the key things to do is to pull a list of absentee owners.
Absentee owners are people who own properties but they don’t live in them. This list is a great way to find motivated sellers who are ready to sell their property quickly. But what do you do with this list once you have it?
One of real estate investors’ biggest mistakes is not utilizing a method called “list stacking.”
List stacking is a way to take all of the different marketing lists that you have and put them into a system that only allows for one unique property to show up once. In other words, if you have one property that appears on your absentee list, probate list, pre-foreclosure list, and driving for dollars list, you won’t send four mailers to that one property owner.
List stacking is important because it allows you to clean up your data and make your list more targeted. If you were to send the same mailer to the same person for the same property four times, it would make you look unprofessional and like you don’t know what you’re doing. Therefore, it’s important to make sure that you’re not sending the same mailer or postcard to the same person multiple times.
List stacking can also help you save money. If you have a limited marketing budget, you want to make sure that you’re spending your money wisely. If you have a limited budget of, say, $1,500, you want to make sure that you’re reaching out to the people who are the most motivated to sell their property. You don’t want to waste your money sending mailers to people who are only on one list. Instead, you want to focus on the people who appear on multiple lists, as they are more likely to be motivated to sell.
List stacking is a great way to make your real estate investing more targeted and efficient. It allows you to clean up your data, save money, and focus on the people who are the most motivated to sell their property. When you’re investing in real estate, it’s important to use all of the tools at your disposal, and list stacking is one of the most important tools you can use. So, if you’re looking to invest in real estate, make sure that you’re using list stacking to get the most out of your marketing lists.
For a brief overview about how to maximize list stacking, check this video.