Understanding Outbound vs Inbound Marketing In Real estate
When it comes to real estate marketing, there are a variety of channels you can use to reach potential leads. These channels can be divided into two main categories: outbound and inbound.
Outbound channels include direct mail, cold calling, and SMS, which involve reaching out to homeowners directly. Inbound channels include online SEO, PPC, and radio or TV ads, where homeowners reach out to you.
While outbound channels can be more expensive than inbound channels, they can also be more targeted. For example, you can send personalized mail pieces to specific homeowners with direct mail. In addition, cold calling and SMS campaigns can also be targeted to specific homeowners. Inbound channels, on the other hand, are more passive and rely on homeowners finding you through organic searches or ads.
Another factor to consider when choosing real estate marketing channels is the timeline for leads to come in. With outbound channels like cold calling, SMS, and direct mail, you can start seeing leads come in relatively quickly. However, inbound channels like online SEO can take much longer to generate leads, sometimes up to six months or longer.
In terms of cost, outbound channels like direct mail and cold calling can be more expensive than inbound channels like online SEO. However, online SEO and PPC can also be quite costly, and radio and TV ads can be expensive as well.
When it comes to effectiveness, many successful investors use direct mail as a consistent part of their marketing strategy. Cold calling and SMS can also be effective, but they can be intrusive to homeowners. Online SEO and PPC can be effective, but they are highly competitive. Radio and TV ads can also be effective, but they require a higher budget.
Overall, when choosing real estate marketing channels, it’s important to consider your budget, timeline, and target audience. Outbound channels can be more expensive, but they offer more targeted outreach. Inbound channels can be more passive, but they can generate leads over a longer period of time. By choosing the right mix of channels, you can reach your target audience and generate more leads for your real estate business.