In a recent Q&A session with digital marketing expert Brian, he shared insights on effective marketing strategies for real estate investors.
One of the key topics discussed was Facebook advertising and how to optimize it for better results. In this blog post, we’ll dive into Brian’s tips and tricks for utilizing Facebook ads in the real estate market.
Brian emphasizes that any marketing approach can be successful as long as it’s consistent. He focuses on digital marketing, particularly Facebook advertising, as he has noticed its effectiveness in the real estate sector.
There are two ways to market on Facebook – Facebook lead forms and directing users to a website. Brian advises against using lead forms as they tend to generate low-quality leads. Instead, he suggests directing users to a website where they can fill out a form with their contact information and additional questions. This approach helps in vetting and attracting more qualified leads.
Run ads explicitly stating your intentions, such as “We Buy Houses Fast” or “Sell Your House Fast.” This approach may result in a higher cost per lead, but it also leads to a higher closing ratio.
Ensure that you have accurate conversion tracking set up on your website. Facebook and Google provide a code or pixel that needs to be placed on your entire website to monitor user behavior. Additionally, place an event tracking code on your thank you or post-submission page to better understand the demographics and behavior of users who convert into leads.
Set up separate campaigns for cold traffic and retargeting. The cold traffic campaign should target new people and exclude website visitors, leads, and engagers. Assign a larger portion of your budget to this campaign. The retargeting campaign should focus on people who have already engaged with your business and allocate a smaller portion of your budget to this.
Use different ad creatives for cold traffic and retargeting campaigns. For example, cold traffic ads can feature images of a beat-up house with a clear call to action. In contrast, retargeting ads can showcase testimonials or credibility-building content to convince users to choose your business.
Conclusion:
Real estate investors can succeed in digital marketing by following Brian’s expert advice on Facebook advertising. Focus on consistency, quality, and proper campaign segmentation to attract high-quality leads and improve your closing ratio.
