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Real Estate Platforms: Spaces for Investment & Crowdfunding

Real Estate Platforms: Spaces for Investment & Crowdfunding

Real Estate Platforms: Spaces for Investment & Crowdfunding

The evolution of technology has perennially altered the landscape of numerous industries over the last few years, with real estate standing out as a prime example. Various real estate platforms have emerged not only as systems for ease in property listing and searching but also as game-changers in how individuals and entities can invest in real estate. The transformative power of these platforms lies in their ability to democratize the investment process to the public, making real estate investments less of a wild aspiration and more accessible to a broader audience. The traditional barriers to entry in the real estate market, such as massive capital requirements and intricate industry knowledge, are being dismantled piece by piece in the advent of these innovative platforms.

Real estate platforms, in their most basic forms, provide various online marketplaces that connect buyers, sellers, and investors. Various real estate platforms offer a plethora of different tools and services, ranging from sites with property listings and virtual tours, such as Zillow, to market data analytic sites, such as NAR Research. This accessibility and convenience have significantly improved the efficiency of real estate transactions. For investors, these platforms opened up countless new avenues for portfolio diversification and asset allocation, enabling both seasoned and novice investors to tap into the wealth-generating potential of real estate.

The subset that has become especially transformative for investors is real estate crowdfunding. These online ecosystems take the form of real estate investment platforms blended with the concept of crowdfunding technology. 

What is Real Estate Crowdfunding? 

Real estate crowdfunding is essentially a collaborative investment concept, allowing a group of individuals to collectively invest in property by pooling their resources, which lowers the investment threshold significantly for the involved parties. By leveraging these real estate platforms, small-time investors with less immediate capital can participate in the economic returns of real estate ventures. Revenue opportunities that were once the exclusive domain of large institutional investors or ultra-high-net-worth individuals have become accessible to the general public.

The focus of crowdfunding real estate investments is based on the power of collective responsibility. Collective investment is a method where investors can buy shares or stakes of varying sizes in one property or real estate project and then share in the success and revenue without the complexities of property management. This collective crowdfunding approach to investment not only spreads the risks typically associated with the real estate industry but also enables the pooling of resources for investments that would otherwise be out of reach for individual investors.

The Rise of Crowdfunded Real Estate

Real estate crowdfunding has grown in popularity exponentially in recent years, prompting a monumental surge in the number of crowdfunding real estate platforms. Platforms such as these facilitate crowdfunded real estate investments, offering a spectrum of different property projects ranging from residential to commercial and from new suburban developments to income-generating places of business. 

Crowdfunding in real estate not only makes investment more accessible but also adds a layer of flexibility to the industry, allowing investors to select a variety of specific properties or projects to invest in. This allows even the lowest-stakes investors to diversify their portfolios geographically and manage their investments with greater control and transparency.

The attraction towards crowdfunding real estate platforms lies in their combination of simplicity and inclusivity. By choosing to crowdfund real estate investments, parties can participate with comparatively small amounts of capital when compared to solo investments. 

How does Real Estate Crowdfunding Work?

As we delve deeper into the dynamics of these real estate platforms, particularly focusing on the concept of real estate crowdfunding, it is essential to understand the intricacies of these platforms. They are not just about pooling collective capital investments; they are online systems for building professional communities, sharing economic growth between people at different stages of their careers, and democratizing one of the most valuable asset classes in the world. 

We’ve put together this article to guide you through the landscape of real estate platforms, with a specific focus on the burgeoning realm of real estate crowdfunding. Throughout this blog, we’re offering a comprehensive analysis of these platforms, expanding on how they work, what they offer to the modern real estate investor, and why they have become a cornerstone in the portfolios of many looking to begin, diversify, and strengthen their investment careers.

Why Use Crowdfunding Investment Platforms


Advantages for Buyers, Sellers, and Investors

  1. Accessibility

Real estate platforms, especially those focused on crowdfunding, make property investment more accessible to a broader audience. For investors who are earlier on in their careers or simply in slightly leaner times, these platforms lower the financial barrier to entry. They allow individuals to invest in real estate with smaller amounts of capital compared to traditional methods.

  1. Diversification

Investors can diversify their portfolios, gaining stakes in a wider array of projects, and accessing a variety of real estate opportunities across different markets, property types, and risk levels. This spread approach to investing can potentially reduce risks when it comes to putting in capital while increasing the chance of more stable returns.

  1. Transparency

With crowdfunding platforms, there is generally a high level of transparency across the board. When participating in these collective projects, investors can access detailed information about the properties, relevant market analysis, and projected returns before committing their funds. This helps every involved party in making informed decisions.

  1. Convenience

The entire process on these real estate platforms, from researching to investing in a property, can be done online, providing a level of convenience that traditional single-party transactions cannot match. This can be especially beneficial for buyers, sellers, and investors who appreciate efficiency and speed, which is the norm in the investment sphere.

  1. Expert Management

Many crowdfunding platforms offer professional property management as part of their investment schemes. This spares investors the day-to-day responsibilities of being a landlord while still enjoying some of the potential benefits and profits that come with property ownership.

  1. Potential for Returns

Crowdfunding can potentially provide higher or more consistent returns on investment compared to traditional bank-based savings and investment projects. By directly investing in real estate, investors can take advantage of things such as rental income and the capital appreciation of properties.

Disadvantages for Buyers, Sellers, and Investors

  1. Market Risks

Like any investment, real estate crowdfunding comes with the intrinsic risks of engaging with the market. Economic disarray, fluctuating property values, and the ever-changing nature of market dynamics can affect the performance of real estate investments.

  1. Liquidity Issues

Real estate investments are generally not as liquid or easily accessible as classic financial choices like stocks or bonds. Investors often find it challenging to withdraw their money before the end of the investment term without suffering significant penalties or losses.

  1. Management Fees

Crowdfunding platforms often charge certain management or administrative fees that can eat into the returns split among investors. Investors need to keep these costs in mind and consider how they affect the overall profitability of their investment.

  1. Platform Dependability

The success of crowdfunded real estate investments is partly dependent on the platform’s technical reliability and operational history. New, lesser-known, or untested platforms may carry additional risks compared to well-established ones with a track record of success.

  1. Limited Control

Investors have limited control over the actual property or how it is managed since they typically own only a small share of the project. The commanding of core decisions is generally left in the hands of the management team or through majority votes by investors, which might not always align with one’s personal preferences.

  1. Regulatory Risks

Crowdfunding is still a relatively new phenomenon, and the regulatory environment that dictates how it works is still evolving. This means collaborating parties might come up against compliance risks or changes in regulations that could affect the viability or structure of their real estate crowdfunding investments.

In conclusion, real estate crowdfunding platforms present an exciting yet somewhat intimidating mix of opportunities and challenges for buyers, sellers, and investors. 

The benefits of crowdfunding include its increased capacity for accessibility, potential returns, and portfolio diversification. However, these concepts are balanced out by the consideration of risks, including market volatility, liquidity, and control. As with any investment decision, participants need to conduct thorough due diligence, understand the nature of crowdfunding, and consider their risk tolerance before committing capital to crowdfunded real estate projects.

Best Real Estate Crowdfunding Platforms

The landscape of online real estate investment has expanded considerably in recent years, offering a plethora of platforms that cater to a wide range of different investor needs. From those designed for institutional investors to services open to the general public, the variety out there is extensive. Among the numerous options available, a few focused specifically on crowdfunding have risen to prominence for their reliability, user-friendly interfaces, and innovative approaches to investment. 

Below, we’ve put together a list discussing five of the top players in this market.


Fundrise has carved out a popular niche in the real estate crowdfunding sector. Established as a platform for bridging the gap between large-scale investors and the general public, Fundrise offers a unique proposition that allows investors of various levels to get involved in real estate markets that were previously out of reach for the average investor.


Low Minimum Investment:

Fundrise stands out from the crowd for its low entry barrier, allowing individuals to start investing with a minimal initial commitment. This feature is particularly enticing for newer investors eager to explore the realm of real estate without tying up substantial capital.

Open to All Investors:

Unlike some platforms that are reserved solely for accredited investors, Fundrise is accessible to non-accredited investors as well. Opening up this door is integral to truly democratizing real estate investment.

Easy-to-Use Website:

The user experience is critical in all online investment platforms, and Fundrise offers an intuitive and straightforward interface. Their approach simplifies the investment process, making it easier for users at every level of their careers to navigate investment options, track portfolios, and access educational resources.

IRA Accounts Available:

Fundrise provides the unique option to invest through an individual retirement account (IRA), known for offering enticing tax advantages. This makes it an attractive choice for those looking to incorporate real estate investments into their long-term retirement strategy.

Ideal for:

Investors with a Long-Term Outlook:

Real estate, outside the realm of wholesaling, is typically a long-term investment. Fundrise is perfectly suited for individuals looking for a prolonged engagement with their investments rather than those seeking quick flips or short-term gains.

Those Seeking Diversification Outside of Stocks and Bonds:

For career investors looking to diversify their portfolios beyond traditional stocks and bonds, Fundrise offers a tangible asset class with a different risk and return profile. Diversification is a popular, if not airtight, method in which portfolios can potentially smooth out portfolio volatility.

Investors Willing to Do Their Own Due Diligence:

While Fundrise offers extensive information on its offerings, the savviest investors willing to delve into the details will feel the most benefits. Doing one’s own research into properties and market dynamics is critical to understanding the nuances of each investment opportunity.

Fundrise has become a market leader in the real estate crowdfunding space, providing helpful services catering to a spectrum of investors. With its low barrier to entry, open access, user-friendly interface, and retirement account options, it’s become a highly appealing platform for individuals seeking to diversify their investments in real estate. 

As is the case in any investment, potential investors should consider their overarching financial situation, conduct thorough research, and, if necessary, consult with a professional financial advisor before embarking on their investment journey with Fundrise.


Groundfloor has emerged in the market as a non-traditional investment platform specializing in short-term, high-yield returns based in the real estate industry. Their platform caters to both seasoned and novice investors who are looking for alternatives to the fast-paced dynamics of the stock market, offering unique opportunities in the realm of real estate lending.


Short-Term Debt Investments:

Groundfloor allows investors to engage in short-term loans secured by real estate assets, offering a relatively quick turnaround on investments. This can be attractive to investors when compared to traditional real estate equity investments that often require a longer commitment.

Wealthtech Real Estate Platform:

The platform incorporates advanced Wealthtech technology to facilitate investment in fractional shares of private real estate projects. This makes it much easier for investors to include diverse assets into their portfolios seamlessly.

10% Average Annual Return:

Groundfloor advertises an impressive average annual return rate for its investors, drawing in individuals on the hunt for higher yield opportunities compared to what’s generally available through conventional savings or bond investments.

Empowering Investors:

Groundfloor allows investors to browse and select exactly which real estate deals they want to fund, providing a sense of empowerment and personal involvement in the investment process.

Democratized Fractional Possession:

The platform offers small-scale fractional ownership in a wide array of real estate projects. This allows for significant diversification in portfolios, even for those with small amounts of capital. These fractional opportunities come with low minimum investment thresholds, making it possible for nearly anyone to participate in real estate investment.

Rigorous Due Diligence:

Groundfloor is renowned for conducting thorough vetting of any potential real estate ventures that it advertises to investors. Only a fraction of opportunities pass their strict criteria, ensuring investors have access to high-quality, viable projects.

Transparent Asset Management:

The platform offers investors the ability to manage their involvement in assets in a clear, straightforward manner, providing transparency and trust in their operations and investment offerings.

Ideal For: 

Those Seeking Diverse Investments:

Groundfloor offers Investors a wide range of real estate projects, including residential flips, new construction, and income-producing properties, among others. With low entry thresholds and fractional shares, it’s perfect for investors seeking diversification from early in their careers. 

Short-Term Investors: 

As investors can engage in short-term loans, Groundfloor allows for faster investment turnarounds. This makes it a viable choice for those looking to make money in a shorter time, especially when compared with typical real estate investments. 

Groundfloor has broken through by offering a distinct approach to real estate crowdfunding, focusing on short-term lending with competitive returns. It also features a suitably inclusive model with technological integrations standing out as key advantages, allowing investors to conveniently diversify their portfolios with real estate assets. 

Groundfloor’s commitment to transparent operations and extensive due diligence make it easier for investors to feel confident about the quality of projects offered, making it a compelling choice for those looking to venture into the real estate industry.

Realty Mogul

Realty Mogul is a great option in the real estate crowdfunding space, emphasizing investor protection and choice. It’s designed to be accessible, catering to both accredited and non-accredited investors through a variety of real estate investment options, including private REITs and direct property investment.


“Pre-vetted” Investments:

Realty Mogul distinguishes itself from other real estate platforms with its rigorous vetting process. Every investment opportunity presented on Realty Mogul undergoes a comprehensive evaluation of the property, its location, and the borrower’s creditworthiness. These processes help to mitigate risks and increase investor confidence.

Extensive Background Checks:

In line with their vetting of the projects themselves, Realty Mogul is committed to guaranteeing the integrity of investment opportunities by conducting thorough background and criminal checks on the principals behind the investment projects. This offers an additional layer of security to investors.

In-Person Property Evaluation:

Realty Mogul takes due diligence another step above and beyond by having their underwriters personally visit each and every property. This approach allows for a tangible assessment of the investment, further reassuring investors that the property meets the platform’s standards.

No Capital Calls:

Investors can be confident that they will never be asked for additional capital above their initial investment. Realty Mogul structures its deals carefully to avoid surprise capital calls, which can be an unexpected burden for investors.

Ideal for:

Those Seeking Greater Control than Provided by REITs:

Unlike investing in basic REITs, where investments are spread across various properties, Realty Mogul offers the opportunity to invest in specific individual properties one at a time, granting investors far more control over where their money is placed. This can be especially attractive for those seeking to invest in real estate projects closer to home or in areas they are more familiar with.

Non-Accredited Investors:

Realty Mogul also provides private REIT options that are easily accessible to non-accredited investors. This opens up a wide range of opportunities traditionally available only to wealthier individuals or institutional investors, helping to democratize the real estate investment landscape.

Realty Mogul’s approach is rooted in a stringent process of meticulous due diligence, providing a secure and transparent investment environment for those interested in real estate crowdfunding. 

With a variety of investment opportunities tailored to a range of investor credentials, Realty Mogul is a robust platform for those seeking to diversify their portfolio into real estate without sacrificing a degree of control and security not commonly found in the sector.


DiversyFund has forged its own unique position within the crowdfunded real estate investment landscape. By directly owning and managing the properties and projects they offer to investors, they craft a more direct connection between the investment and the underlying real estate. This, in turn, eliminates some of the intermediaries that can be found in the typical crowdfunding model.


Open to Nonaccredited Investors:

One of the significant barriers to entry in the general real estate investment model is the requirement to be an accredited investor. DiversyFund lowers this barrier, allowing a broader range of individuals to actively participate.

Low Minimum Investment:

With a $500 minimum investment, DiversyFund is approachable for numerous individuals across various economic stances. This opens up the market to those new to real estate investing or who have limited capital to commit but still want exposure to this asset class.

Direct Property Ownership:

By owning and managing their investment properties directly, DiversyFund provides a level of engagement and control that is rare in the crowdfunded real estate market. This gives investors the potential for a more aligned, informed interest in the performance of their investments.

Ideal for:

Nonaccredited & Cost-Conscious Investors:

The easy access, low-cost threshold model of DiversyFund is well-suited to both career and casual investors seeking to add real estate to their investment mix. With no need for masses of capital or accreditation, their system is accessible to almost anyone.

Long-term Investors:

DiversyFund is perfectly suited for investors with a long-term investment strategy. This can be particularly attractive for those willing to invest their capital for several years, which can potentially yield higher returns as the properties appreciate over time. Patient investors who have a multi-year financial horizon and do not require immediate liquidity from their investments can find great rewards from DiversyFund.

DiversyFund’s distinctive model of investing offers a unique blend of accessibility and potential for growth, providing a platform tailored to those who may have previously considered real estate investing beyond their reach. 

With its lower financial barriers and commitment to making the real estate market more inclusive, DiversyFund stands as a great starting point for many investors looking to diversify their portfolios.


EquityMultiple has established itself in the real estate crowdfunding arena by offering investors a unique gateway into professionally managed commercial real estate. This platform provides a selection of commercial investment opportunities that span various aspects of real estate capital. Their range of available projects includes institutional-quality projects, senior debt, equity, and preferred equity options.


Access to Commercial Real Estate Investments:

EquityMultiple specializes in the commercial real estate sector, which can be a challenging market to enter, especially for less-experienced investors. This platform brings institutional-grade real estate deals to accredited investors at various career stages, usually reserved for high-net-worth individuals or institutional investors.

User-Friendly Online Experience:

Understanding the intricate complexities of commercial real estate investments can be daunting. EquityMultiple alleviates this pain point by being based on an easy-to-navigate website, making the search and investment process straightforward and accessible for users.

Potential for High Returns:

The allure of commercial real estate is tied to the potential for high returns and revenue-generating opportunities, and EquityMultiple is no exception. By providing access to one of the highest-performing investment sectors, investors have the unique chance to aim for stronger financial outcomes.

Investment Through Various Accounts:

Flexibility is a key appeal for many investors, and EquityMultiple caters to this. They do so by allowing for investments through self-directed IRAs, entities, trusts, and joint accounts, providing a range of options to suit various investor needs.

Ideal for:

Accredited Investors Seeking Diversification:

For those looking to broaden their investment portfolio beyond residential sale properties or rentals, EquityMultiple offers a direct path into commercial real estate. The higher-stakes world of commercial real estate calls for accreditation in EquityMultiple. 

Investors with Higher Capital Availability: 

With a minimum investment threshold typically starting at around $5,000, this platform is tailored towards individuals who are ready to allocate a more substantial amount to their real estate investments.

Individuals Interested in Commercial Real Estate: 

For those specifically interested in commercial real estate, whether for its potential returns, longer lease terms, or the stability of commercial tenants, EquityMultiple provides a curated selection of opportunities.

EquityMultiple serves as a robust, professional-first platform for those who are specifically targeting commercial real estate as part of their growing investment strategy. 

It presents a sophisticated yet approachable environment for accredited, likely more experienced investors to partake in the higher-tier real estate market. While it has a fairly high threshold for entry, it still makes the commercial sector more accessible than singular or small-group investors. 



The advent of real estate platforms for crowdfunding has transformed the landscape for buyers, sellers, and investors. By leveraging these platforms, individuals gain access to real estate markets that have long been the exclusive domain of the wealthy or well-connected. They democratize real estate investing, offer new avenues for portfolio diversification, and often provide a more streamlined and efficient transaction process.

Investors can now tap into markets and deals with potentially higher returns that have historically been out of reach. The shared economy concept, when applied to real estate, has opened doors to investments in both residential and commercial properties on scales suitable for all levels of investors.

However, with these benefits also come potential risks and challenges. Real estate is subject to market fluctuations, and investments can lock up capital for extended periods. Due diligence is essential, and understanding the terms, potential returns, and risks is critical. Moreover, a platform’s stability, track record, and transparency should be evaluated before committing funds.

The real estate platforms discussed—Fundrise, Groundfloor, Realty Mogul, DiversyFund, and EquityMultiple—each offer advantages, whether low entry barriers, diverse investment offerings, direct property ownership, or access to commercial ventures. 

Real estate platforms are more than a passing trend; they are reshaping the future of real estate investment. Embrace the change and acknowledge the risks, and you may find these platforms invaluable in achieving your real estate objectives.

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