List stacking is a marketing strategy involving various marketing channels to reach out to potential clients. It is an effective way to optimize your marketing budget and maximize your reachThis postwe will discuss list stacking and how to effectively stack different marketing channels to reach potential clients.
The key thing you need to do is to create a list of potential clients that you want to reach out to. You can use various sources such as crop screen best source or any other data source. Once you have your list, the first marketing channel to use is Ringless Voicemail (RVM). You can start by sending out RVMs to your list and adding the marketing info that you want to send them. Make sure to use a unique phone number as the lead source for your RVM campaign.
Once you have sent out RVMs, you will have two groups: those who call you back and those who don’t. Those who call you back are the ones you need to manage as leads. You can follow up with them and move them to your sales pipeline or automated follow-up sequence. Those who don’t call you back are still potential clients you can contact using other marketing channels.
The next marketing channel to use is SMS marketing. You can filter out those who haven’t called you back from your RVM campaign and send them SMS messages. Your SMS message should be brief and to the point, asking if they have any property to sell or any other message that you feel is appropriate. You will then have two groups of people again – those who reply and those who don’t.
Those who reply are potential clients that you can manage as leads, and those who don’t reply can be reached out to using other marketing channels. The next marketing channel to use is cold calling. You can filter out those who have yet to reply back from your SMS campaign and start calling them. So you will again have two groups of people – those you can connect with and those you can’t—those who you can connect with our potential clients that you can manage as leads.
Finally, you can use direct mail as your last marketing channel. You can send out direct mail to those who you are yet to be able to connect with through your other marketing channels. You will again have three groups of people – those who call you back, those who don’t, and those whose direct mail gets returned. Those who call you back are potential clients that you can manage as leads, those whose direct mail gets returned can be updated in your system, and those who don’t call back can be reached out to using other marketing channels.
In conclusion, list stacking is an effective marketing strategy that can help you reach potential clients and maximize your marketing budget. You can increase your reach and optimize your marketing efforts by stacking different marketing channels. Make sure to track your results and adjust your strategy as necessary. Good luck!
