You might think that property will sell itself, and while that may have some truth to it, knowing how to get clients in real estate is half of the battle. Whether you’re new to the real estate game or working in a highly competitive area, potential home buyers will be apprehensive about trusting you with their future.
Real estate clients don’t grow on trees and they’re not just going to flock to you – you need to proactively seek them out. Methods like cold calling with a strong script can be effective, but there are plenty of other effective ways to market yourself.
We’ve put together to show you how to find real estate clients, with ten proven methods and how to use them.
Like it or lump it, social media is here to stay. Data suggests that the average working-age internet user spends around 2.5 hours on social platforms every single day, and with the right post, you could capture their attention in a matter of seconds.
The term “overnight success” gets thrown around a lot when referring to social media sensations, and while it’s accurate for plenty of content creators, it’s unlikely to be the case in terms of your agency. However, when figuring out how to get clients as a new real estate agent, it should definitely be a part of your plan.
Some methods for using social media include:
People don’t just buy property, they buy into people. Knowing how to get more clients in real estate is largely about how you present yourself to the public, and hosting free public speaking events is a great way to utilize your inner showman.
Find an affordable events or office space and start putting together a presentation. It could be about the state of the housing market today, tips for first-time home-buyers, or any other interesting topic related to the industry. Just find your hook, advertise the event, and put the work into the performance. If you make an impression, you could find the phone starts ringing soon after.
This may sound counter-intuitive, as it can feel like you’re putting in work for someone else’s hustle. However, what you’re really doing is getting your face out there and proving to potential home-buyers that you know your stuff.
Speak to other realtors in your area to see if they need any help presenting the properties on their rosters, familiarise yourself with the house, then treat it as if it were your own listing. You’ll meet plenty of people by doing so, the vast majority of whom won’t actually be buying the home – but they’re still likely searching for one. It’s just another effective way to get your face out there.
In our increasingly digitized age, print marketing might seem like a thing of the past but in reality, it still has its place and purpose. A well-made, professional looking poster can still catch hundreds of eyes in your local area, while flyers and letters can put your face in the homes of potential clients.
Hire a good graphic designer, create the posters and flyers that you feel best represents you, find spots in your local area to pin them up, and start dropping smaller flyers in the letterboxes of nearby homes. You can even develop your own business cards, then leave them around local businesses, communicating your core contact information in a sleek, stylish way.
Showing an active interest in your local community is a key facet in figuring out how to find clients in real estate. People don’t just want to buy a home from a commission crony, they want to work with someone who actually cares. The value of community events can’t be understated.
Doing charitable work for the local area and sponsoring community events is a great way to put your name and face on things that people really care about. Potential events might be sponsored walks, local sports matches, or even something like a bake sale. Either way, putting in some time and money will show the people in your area that you’re more than just a salesperson.
Doing work for free is a daunting prospect sometimes, but it can be seen more as offsetting potential future income. Much like the free public speaking events that you can perform for real estate-interested parties in your community, you can also host smaller one on one meetings where you consult more directly about their future as a homebuyer or seller.
Showing a willingness to help out potential clients before they’ve signed any contracts or put any money down is an effective method for getting people through the door – once they’re in, the real selling begins.
While real estate is a competitive sport, there are plenty of ways to collaborate with other realtors, especially if you look outside of your local area.
Plenty of realtors have a niche that’s specific to them, and if you know someone with a niche that differs from yours, you can make a referral agreement with them to point leads in each others direction when the time is right. If you go outside of your general area, it can also teach you a lot about further markets, and make you a name worth looking to in said markets.
Search engine optimization or SEO has become one of the most important aspects of digital marketing in the modern age. The concept is essentially integrating keywords and phrases in the right structure into your online content, so it finds its way to the top of people’s searches online.
This can be used in the form of your website landing page, blogs(see next tip), and even social media posts. Just be cautious of “keyword stuffing” – the practice of massively overloading your content with keywords in an effort to make it more attractive. In reality, this practice is detrimental to your progress, as engines like Google can tell an organically written piece apart from something approached more robotically, and will penalize the latter on results pages.
Whether you set up your own blog or manage to get commissioned by a print/online publication, article writing is a great way to market yourself as a realtor. By writing interesting, SEO-driven articles about the real estate industry as a whole, you can showcase your expertise in the field effectively.
While getting commissions from more established publications might take some time, there are plenty of free blogging platforms that you can use to begin promoting yourself. After you’ve built a following off of your own content, you’ll find it easier to pitch to institutions with bigger audiences.
Knowing how to get real estate clients is largely about lead generation and management, which is tough if you’re trying to set up your own spreadsheet. There are countless CRM software solutions out there, which you can use to keep better track of your leads, along with more comprehensive information on how to generate more fruitful ones.
Creativity and community presence are all important, but remember that being a realtor is a business and you have to treat it as such.
As you can tell from this article, there’s not one best way to get clients in real estate. You’re only going to see the success that you deserve by putting in the work through a variety of different channels. Knowing how to get more real estate clients is knowing how to create a convergence of techniques, both online and out in the real world.
You’re not trying to be a TikTok star, so don’t expect overnight success, but with time, effort, and dedication, using these methods together will eventually breed truly impactful results.
For more on real estate and CRM, visit our website today.
