How to Create a High-Converting Direct Mail Campaign
Direct mail marketing is one of the most effective ways to generate leads for your real estate business. In this article, a real estate expert shares insights on how to make the most of direct mail marketing for real estate.
The first step is to filter the list you want to market to. For instance, if you have a driving list, you might want to make sure that the owners have at least two properties. Once you’ve done that, remove duplicate mailing addresses to clean up your list. This ensures that you’re not sending the same postcard to the same owner with multiple properties.
Direct mail can be expensive, and removing duplicates can save you a lot of money. If you’re using postcards, for example, removing duplicates from a list of 997 owners can save you about 150 records. That translates to $75 in savings if you’re using a 50 cent postcard.
Once you have a clean list, select the records you want to mail to and click on the “Order Direct Mail” button. This will push all the selected records to direct mail, and you can name the mailing to keep track of it. The expert recommends using a generic name like Kathy Davis for the return address and phone number.
When choosing the mail type, the expert recommends starting with postcards as they are the least expensive to send. Even after cleaning up your list, some records may come back as return to sender, and postcards are the cheapest way to see which records are not deliverable. The expert also recommends mixing up your mail types to keep it interesting.
It’s essential to have a separate phone number for each campaign. If you use the same phone number for all campaigns, it’s challenging to know which campaign generated the leads. Using a separate phone number for each campaign helps you allocate budgets and make better decisions.
In conclusion, direct mail marketing is a potent tool for generating leads in real estate. It’s crucial to filter your list, remove duplicates, and have a separate phone number for each campaign. Using a generic name for the return address and phone number can make it easier to track your campaigns. By following these tips, you can get the most out of your direct mail marketing efforts.