Propwire has carved out a unique position in the real estate investing space by offering something many competitors charge handsomely for: free access to an extensive property database. For investors who have balked at the monthly fees charged by data platforms, Propwire’s approach is refreshing. But as with any tool, understanding what it does well and where it stops is essential for making the right choice.
To write this Propwire review, We’ve analyzed the platform thoroughly. We believe it’s the ideal choice if:
However, Propwire might not be sufficient if:
In this case, you should consider REsimpli: a comprehensive all-in-one CRM software built specifically for real estate investors that handles everything from lead generation through closing.
Unlike Propwire, where you’ll need to connect multiple third-party tools for full functionality, REsimpli works immediately upon signup with no integrations required. The platform includes data access, marketing automation, a built-in phone system, deal tracking, and business operations all in one place.
We’ve included a detailed look at REsimpli later in this Propwire review. If you’re ready to explore a complete solution for your real estate business, you can start your free trial of REsimpli here.
Table of contents:
Propwire is a real estate data platform founded in 2022 by Jerry Norton, a well-known real estate investor with over 20 years of experience in wholesaling and house flipping.
According to Propwire’s marketing, the platform was designed to address a common barrier: many investors, particularly those just starting out, were priced out of the data tools they needed to find off-market deals.
The platform provides access to a nationwide database of over 157 million property records, including both MLS and off-market properties. What sets Propwire apart in the market is its freemium model: the core property data access is completely free, with no credit card required to get started. Revenue comes from optional paid services like skip tracing and a premium “Propwire Gold” membership.
Key features include advanced search filters to find motivated sellers (pre-foreclosures, absentee owners, vacant properties), a comparable sales tool for property valuation, list stacking to identify the most promising leads, and an MLS keyword search that scans listing descriptions for terms indicating motivation or investor ownership.
Propwire primarily serves real estate wholesalers, flippers, and agents who need property data without the overhead of expensive subscriptions. The platform is marketed toward new investors and those operating on tight budgets who appreciate free access to data that would otherwise cost hundreds of dollars monthly.
Pros | Cons |
✅ Free access to 157M+ property records | ❌ Data accuracy can be inconsistent |
✅ Up to 10,000 free property downloads monthly (unlimited with Gold) | ❌ CRM and pipeline features are basic |
✅ Investor-focused search filters and lead types | ❌ Marketing automation is limited |
✅ Lead stacking to identify motivated sellers | ❌ Communication tools are basic (texting, ringless voicemail) |
✅ MLS keyword search for hidden opportunities | ❌ Skip tracing mostly paid (free users get 10 credits/month) |
✅ Comparable sales analysis tool included | ❌ No KPI tracking or accounting features |
Propwire’s search functionality is built around helping investors quickly find properties that match their investment criteria. Users start by entering a geographic location (state, county, city, or zip code).
From there, the platform offers an extensive array of filters. Lead type filters include pre-foreclosures, auctions, bank-owned properties, bankruptcies, absentee owners, vacant homes, cash buyers, and more. Property characteristic filters cover beds, baths, square footage, lot size, and year built. Financial filters allow searching by estimated value and equity percentage.
The list stacking capability is particularly valuable. Users can upload multiple lists from various sources and work to identify properties that appear on multiple lists simultaneously. A property that’s both vacant and in pre-foreclosure, for example, likely has a more motivated seller than one with just a single indicator.
Source: Propwire
The MLS keyword search scans listing descriptions for over 105 terms that indicate motivation, such as “must sell,” “fixer-upper,” or “as is.” The platform also offers tools to identify investor-owned properties and those open to creative financing arrangements through its various filtering and AI-generated list features.
The Comps tool helps investors determine property values by analyzing recent sales of similar properties.
Users enter a subject property address, and the system populates a map with comparable properties within a customizable radius.
Source: Propwire
Filters allow refinement by sold date, sold price, time frame, and property characteristics like bedrooms, bathrooms, square footage, and year built. As users select relevant comps, the platform automatically calculates a “comp-based value” for the subject property using the average price per square foot of the selected comparables.
The tool displays properties both on a map and in a list format, making it easy to understand the geographic relationship between properties. Users can download their comp analysis as a report for sharing with partners or cash buyers.
While Propwire’s core data access is free, skip tracing to obtain owner contact information is a paid service at 10 cents per successful trace.
Source: Propwire
The platform only charges for successful matches, so if no data is found, no fee is incurred.
When a skip trace is run, the system can return multiple phone numbers (differentiated between mobile and landlines) and email addresses per property owner. Both single property traces and bulk tracing of entire lists are supported.
Propwire Gold members receive thousands of free skip traces per month included in their $119 monthly subscription (the exact number varies, with some plans offering 2,500 and others up to 10,000), along with access to AI-generated lists, training resources, and other premium features.
Once users have created targeted lists through searching and filtering, they can save those search criteria for future use.
Source: Propwire
The platform offers lead notifications via email or SMS when new properties matching saved search criteria enter the database, giving users a competitive advantage on fresh leads.
Downloaded lists export as CSV files, ready for use in marketing campaigns or import into other systems. The download process allows users to select from various available data fields, including property details and owner information.
While Propwire delivers significant value for property data access, several limitations become apparent when considering the full real estate investment workflow.
These constraints reflect a platform that, while expanding its features, remains primarily optimized for data discovery rather than complete business operations.
Data-First Design with Basic Workflow Tools: Propwire has recently added some CRM and pipeline features, including basic lead tracking and a drag-and-drop pipeline board. However, these tools are more limited compared to purpose-built CRM software.
Investors looking for integration between data, communications, and deal management may find they still need additional systems for a complete workflow.
Limited Marketing Automation: While Propwire has introduced basic texting and ringless voicemail capabilities, it lacks the drip campaign functionality, automated multi-step sequences, and integrated direct mail that more comprehensive platforms offer. Users seeking advanced marketing automation will need separate tools.
Basic Communication Tools: Propwire now offers some communication features like texting and ringless voicemail drops, but these are more limited than dedicated phone systems. Features like call recording, call forwarding to multiple team members, whisper coaching, and comprehensive call logging require external tools.
No KPI Tracking or Accounting Features: Propwire provides no accounting functionality, no KPI dashboards to track marketing ROI, no team performance monitoring, and limited deal management capabilities. Investors piecing together their tech stack will need additional software (such as QuickBooks for accounting and separate analytics tools for KPI tracking) for these operational needs.
Requires Multiple Third-Party Integrations: To build a complete real estate investing operation with Propwire, users typically need to connect external CRM software, a separate phone system or dialer, marketing automation tools, and accounting software. This means managing multiple subscriptions, logins, and data transfers between platforms.
Data Accuracy Concerns: User reviews consistently mention that Propwire’s data can sometimes be outdated or inaccurate compared to more established paid platforms. While free access is valuable, the cost savings may be offset by time spent pursuing leads with incorrect information.
These limitations don’t diminish Propwire’s value as a data platform; rather, they highlight the difference between a data-focused tool and comprehensive CRM software designed for real estate investors.
REsimpli approaches real estate investing from a different angle: rather than providing just one piece of the puzzle, it offers the complete picture.
Founded in 2016 by Sharad Mehta, an active investor who has completed hundreds of deals, REsimpli was built to merge the different tools that investors typically juggle into a single, unified platform.
The core philosophy behind REsimpli is immediate usability: users can sign up and start using all features right away without any configuration or third-party integrations. Whether you’re a solopreneur just getting started or an enterprise team with 10 or more people, REsimpli works immediately upon signup.
REsimpli includes its own list building capabilities, allowing users to pull targeted marketing lists directly within the platform.
Users can filter by absentee owners, tax delinquents, vacant properties, equity percentage, and more. The list stacking feature enables users to combine lists from multiple sources and identify properties with multiple motivation indicators. The system automatically removes duplicates and validates addresses against USPS data.
Source: REsimpli
REsimpli also includes driving for dollars functionality similar to specialized tools like DealMachine, allowing investors to scout neighborhoods, capture property information, and add leads directly from their mobile device. This feature is included free with any plan, not as an add-on or separate subscription.
Where REsimpli differs significantly is in skip tracing. Rather than charging per trace, all subscription plans include substantial free skip tracing credits each month: 10,000 on the Basic plan, 20,000 on Pro, and 50,000 on Enterprise. The skip tracing delivers up to 10 phone numbers and 3 email addresses per property, with a claimed 95% accuracy rate.
The real advantage is that these results flow directly into the CRM, ready for immediate outreach.
REsimpli has rolled out 9 AI agents that automate many tasks traditionally handled by human team members.
The Speed to Lead AI is particularly useful: when a seller submits information through an REsimpli website or form, the AI automatically calls the lead within seconds (while they’re still highly motivated), handles the conversation, qualifies the prospect, and can set appointments automatically.
Additional AI agents include Call Answer AI (answers inbound calls 24/7, qualifies leads, and books appointments), Call Grade AI (analyzes call recordings and provides coaching insights), Lead Score AI (prioritizes leads based on 150+ data points), and KPI Insights AI (monitors your dashboard and recommends actions). These AI capabilities work together to ensure no lead falls through the cracks.
REsimpli’s drip campaign functionality allows investors to create automated sequences across multiple channels: SMS, email, ringless voicemail, and even direct mail postcards.
Source: REsimpli
These campaigns can be triggered automatically when new leads enter the system, ensuring immediate and consistent follow-up.
Direct mail capabilities include over 90 pre-built templates for postcards and letters, with pricing starting at 50 cents per piece. The platform includes free NCOA list cleaning to ensure addresses are current before mailing.
REsimpli’s built-in phone and SMS system eliminates the need for external calling tools or third-party dialer integrations.
Source: REsimpli
Users can make and receive calls directly within the platform, and all communications are automatically logged to the corresponding lead record. The system supports multiple phone numbers for different marketing campaigns, enabling users to track which channels are generating responses.
Advanced features include in-app answering, call forwarding to multiple team members, and the ability to text from both local and toll-free numbers. For growing teams, the Enterprise plan adds agent monitoring, whisper coaching, and call barging capabilities. Unlike platforms that require users to connect separate dialing solutions, REsimpli’s dialer is ready to use immediately upon signup.
In REsimpli eads flow into a visual, customizable pipeline where they can be dragged between stages like “Contact Made,” “Appointment Set,” “Offer Made,” and “Under Contract.”
Each lead record maintains a complete history of all communications, notes, and activities.
Task management allows users to create, assign, and track tasks tied to specific leads. Automated task creation can be triggered when leads move between pipeline stages, ensuring nothing falls through the cracks. The 2-way Google Calendar integration keeps appointments synchronized across platforms.
The built-in e-signature capability allows contracts to be sent and signed without leaving the platform. Fields like property address and offer amount can auto-populate from lead records, and completed documents are stored automatically.
Source: REsimpli
REsimpli includes a full accounting system designed to replace QuickBooks for real estate investors.
Bank accounts can be connected for automatic transaction import, and each transaction can be mapped to specific properties or marketing campaigns. The system generates General Ledgers, Income Statements, and Balance Sheets.
The KPI dashboard provides real-time visibility into business performance, tracking metrics like leads, appointments, offers, and closed off-market deals. Marketing ROI is calculated automatically by comparing campaign expenses against revenue from resulting deals. For teams, a performance leaderboard displays each member’s deals, revenue, calls, and task completion.
Aspect | Propwire | REsimpli |
Primary Focus | Property data access | Complete business operations |
Target Users | Budget-conscious investors, beginners | Solopreneurs to enterprise teams |
Works Immediately (No Integrations) | ❌ Requires third-party tools | ⭐⭐⭐⭐⭐ Sign up and start |
Property Data | 157M+ records, free access | Built-in list builder |
Driving for Dollars | ❌ Not available | ⭐⭐⭐⭐⭐ Included free |
Skip Tracing | 10¢ per trace (or Gold membership) | Included: 10,000-50,000 free/month |
CRM/Pipeline | Basic (recently added) | ⭐⭐⭐⭐⭐ Full pipeline management |
Marketing Automation | Limited (basic texting, RVM) | ⭐⭐⭐⭐⭐ Drip campaigns, direct mail |
Phone/SMS System | Basic texting & RVM | ⭐⭐⭐⭐⭐ Built-in dialer with logging |
Deal Management | Basic pipeline tracking | ⭐⭐⭐⭐⭐ E-sign, task management |
KPI and Accounting | ❌ Not available | ⭐⭐⭐⭐⭐ Full system with bank sync |
AI Features | Limited (Gold only) | ⭐⭐⭐⭐⭐ 9 AI agents available |
Pricing | Free + $119/mo (Gold) | $97-$749/month |
The choice between Propwire and REsimpli depends on where you are in your investing journey and what you need from your tools.
Choose Propwire if your primary requirement is free access to property data without a monthly commitment. It’s well-suited for investors who are just getting started, testing a new market, or operating on a tight budget where every dollar matters.
The platform delivers value for property research, lead list building, and running comps. If you already have a CRM, phone system, and marketing tools you’re happy with, Propwire can serve as a cost-effective data source to feed into your existing workflow.
Get started with Propwire here.
Choose REsimpli if you’re ready to consolidate your tech stack and manage your entire real estate business from one platform. It’s the right fit for investors who have moved beyond the “finding leads” stage and need systems to consistently work those leads through to closing.
REsimpli works immediately upon signup with no integrations required, and includes the same features found in specialized tools (driving for dollars like DealMachine, list building like PropStream) plus a complete CRM, built-in dialer, marketing automation, and KPI tracking, all free with any plan. For teams especially, the shared pipeline, task management, and performance tracking capabilities keep everyone aligned and accountable.
Get started with REsimpli here.
The real insight here is that finding property data is only the first step. The off-market deals you will close come from consistent follow-up, organized pipeline management, and clear visibility into what’s working. Propwire helps you start that journey for free; REsimpli helps you complete it with an all-in-one CRM solution that’s ready to use from day one.