REsimpli Blog

Single Family Homes vs. Apartment Buildings Warren Buffett, the third richest man on the planet, has a simple investment philosophy – ‘Invest in What You Know’. Don’t try to invest in businesses or other vehicles that have an overly complex business model. Keep everything simple. That way you can evaluate it easily and know right […]

Hi Everyone! So starting with new year, I plan to start doing Direct Mail Marketing (DMM). As I am sure is the case with every market across the country, my market has gotten very competitive and in order to keep the deal flow going I am planning to start doing my own DMM. I am […]

5 Reasons You Should be Using a CRM for Your Real Estate Business “Customer service should not be a department, it should be the entire company.” ~ Tony Hsieh, CEO of ZapposIf there’s one thing every realtor will agree on, it’s the fact real estate is all about relationships. In fact, every single activity carried out […]

3 Crucial Metrics Every Direct Mail Marketer Needs to Know “You can’t manage what you can’t measure.” ~ W. Edwards DemingWhat was the first thing that came to your mind after reading the title?I bet it was response rate or for some, it could be conversion rate as well. While these two are crucial for measuring […]

Why You Should Use a Good CRM In a previous article, The Importance of CRM for Real Estate Investing, we discussed the importance of tracking and following up on all your leads with a good Customer Relationship Management (CRM) system. We mentioned that people use CRM systems ranging from an expensive off-the-shelf system for large corporations, […]

What Your Direct Mail Designer Never Told You About Your Mail Piece “Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin How did you choose that postcard for your direct mail campaign? What was your thought process? In most cases, the cost is the primary factor behind […]

5 Tips to Help Negotiate a Deal Let’s start off this blog post by stating the obvious – we can’t provide a complete negotiation course in one blog post. We can, however, give you some tips and techniques that are proven to help make your negotiations easier and more successful. Negotiation is the most important […]

Direct Mail vs Digital Marketing: Clash of the Titans “Find out what works, and do more of that.” ~ Steve De Shazer As a direct mail marketer, it is almost impossible to avoid this topic. This is our second visit to the same topic. Second, yes, we just couldn’t resist it! Our research revealed a lot […]

The Importance of CRM for Real Estate Investing Successful real estate investing very much depends on maintaining a continuous flow of leads. Many new investors make the mistake of cutting back on their marketing once they find a good deal. Some would rather start shopping for materials at Home Depot for their fix and flip than keep […]