DealMachine Review 2026: Is This Real Estate Investing App Right for You?

DealMachine has become one of the most recognized names in real estate investing software, particularly for its driving for dollars capabilities. With tens of thousands of customers and a reputation for making off-market property hunting more efficient, it has earned its place as a go-to tool for wholesalers, flippers, and agents looking to find off-market deals before they hit the market.

To write this DealMachine review, I’ve analyzed the platform extensively. I believe it’s the ideal choice if:

• You want the best mobile experience for driving for dollars
• You prioritize an intuitive, easy-to-learn interface
• You need quick access to property owner information in the field
• You want to send personalized direct mail with property photos
• You’re focused primarily on the lead generation and initial contact phases

However, DealMachine might not be the best choice if:

• You need built-in KPI tracking and accounting features
• You want an all-in-one CRM with no third-party integrations required
• You require multi-channel drip campaigns in one system
• You need detailed team performance analytics and leaderboards
• You want to manage your entire investing operation from one platform

In this case, you should consider REsimpli: an all-in-one CRM software for real estate investors that combines data management, marketing automation, sales tools, and full operational features (including KPI tracking and accounting) into a single platform. Built by an active investor who has completed over 750 deals, REsimpli offers nine specialized AI agents and comprehensive drip campaigns across SMS, email, ringless voicemail, and direct mail. Importantly, REsimpli requires no third-party integrations: you can sign up and immediately start calling leads without connecting external tools.

Because of that, I’ve included a detailed look at REsimpli later in this DealMachine review, as the best alternative for investors seeking a more comprehensive solution. If you’re ready to explore an all-in-one approach, you can start with REsimpli’s 30-day free trial here.

Table of contents:

• What is DealMachine?
• DealMachine Pros & Cons
• DealMachine Review: How it Works & Key Features
• Where DealMachine Falls Short
• Top DealMachine Alternative: REsimpli
• DealMachine or REsimpli: Comparison Summary
• Final Verdict

What is DealMachine?

DealMachine is a real estate investing software platform founded in 2017 by David Lecko, a software developer who built the initial version to solve his own problem. 

While driving through neighborhoods looking for distressed properties, Lecko was manually writing down addresses and often missing follow-ups. After losing a potential deal due to this inefficiency, he created a tool that would let him capture property information, find owner details, and send direct mail, all from his phone.
What started as a personal solution has evolved into a comprehensive platform serving tens of thousands of investors. The app became publicly available after a real estate meetup leader expressed willingness to pay for access, and the company has since grown rapidly, ranking #36 on the Inc. 5000 list with an 8,385% revenue growth from 2017 to 2020.

Today, DealMachine positions itself as an AI-powered platform for finding off-market deals. Core features include driving for dollars with route tracking, a list builder with access to over 150 million properties, unlimited skip tracing, direct mail campaigns with property photo customization, an AI assistant named Alma, and an AI-powered dialer. 

The platform targets real estate wholesalers, house flippers, and agents who want to find and contact property owners before their competition.

DealMachine Pros & Cons

Pros	Cons
✅ Intuitive mobile app with minimal learning curve	❌ No built-in KPI tracking or accounting features
✅ Unlimited skip tracing included in all plans	❌ Per-piece mail costs and per-minute dialer charges
✅ Direct mail with actual property photos	❌ Some users report occasional app stability issues
✅ AI assistant (Alma) for property analysis	❌ Limited multi-channel drip automation
✅ Route tracking to avoid duplicate efforts	❌ May require third-party integrations for full CRM functionality
✅ Team management for scaling operations

DealMachine Review: How it Works & Key Features

Driving for Dollars: The Mobile Experience That Built the Brand

DealMachine’s driving for dollars feature is central to the platform’s value proposition. 

The mobile app allows investors to identify distressed properties while driving, then capture property and owner information with a single tap. Users can either tap on a property on the map or take a photo of the house to add it as a lead.

Once a property is added, the app instantly provides owner details, mailing addresses, and property information pulled from county records. The route tracking feature records driving paths and color-codes them by age: green for the last 6 months, yellow for 6-12 months, and red for 1-2 years. This prevents wasted effort from covering the same streets twice.

Source: DealMachine

For teams, the platform displays team members’ routes with visual differentiation, providing visibility into collective coverage. A “Tap-to-Add” mode enables quick property additions without confirmation dialogs, which is safer and faster while driving. 

The satellite view option helps identify property conditions from above, and a virtual driving for dollars feature using a Chrome extension allows scouting via Google Street View from a desktop.

List Builder and Skip Tracing: Data Access at Scale

The List Builder provides access to a database of over 150 million properties across the United States. 

Users can filter by criteria including absentee owners, pre-foreclosures, high equity, vacant properties, tax delinquent, senior owners, and corporate ownership. Quick filters make common searches fast, while over 700 data points enable highly specific targeting.

Every list created is automatically a “Smart List” that updates daily based on the original filter criteria. Properties that no longer match are removed, and new matching properties are added. List stacking identifies properties appearing on multiple lists, a common indicator of motivated sellers.

Source: DealMachine

DealMachine includes unlimited skip tracing with all plans, providing up to 3 phone numbers and 3 email addresses per property owner. The data is updated monthly, and a corporate skip tracing feature can trace LLC ownership up to five levels deep to identify actual decision-makers.

Marketing Tools: Direct Mail with a Personal Touch

The direct mail feature allows users to send postcards and letters directly from the app. 

Available sizes include 4×6, 6×9, and 6×11 postcards, plus handwritten-style “ballpoint letters” through a partnership with Ballpoint Marketing. Users can choose from pre-designed templates or create custom designs.

A standout capability is adding a photo of the actual property to the postcard, which can be a picture taken by the user or an automatically captured street-view image. This personalization helps mail stand out in the recipient’s mailbox. Mail sequences automate follow-up by sending a series of different mailers at customizable intervals, typically every 21 days.

Pricing is variable based on subscription tier and mail type. For example, the Starter plan offers mail as low as $0.72 per piece, while Pro Plus goes as low as $0.62. Bulk mail deposits of $10,000 or more unlock additional discounts.

AI-Powered Features: Alma and the Dialer

Alma is DealMachine’s AI assistant, powered by OpenAI’s technology. 

It appears on each property card and can analyze deals based on investment strategy (wholesale, flip, or buy-and-hold), generate cold call scripts, estimate property values and rental prices, and answer general real estate investing questions. Alma builds context from conversation history within each property to provide increasingly relevant assistance.

The AI-Powered Dialer automates outbound calling with features including local presence dialing (using area codes matching the recipient), live call transcription, and AI-suggested responses during calls. An intelligent follow-up queue automatically sorts and prioritizes leads based on call outcomes and sentiment analysis.

Source: DealMachine

The AI Voicemail Drop feature uses voice cloning technology. Users record samples of their voice, and the AI leaves personalized voicemails in that cloned voice with a single click. This saves time while maintaining a personal touch. The system also provides call tracking numbers for attributing inbound leads to specific marketing campaigns.

Note that the dialer operates on per-minute pricing ($0.06/min on Starter, $0.05/min on Pro, $0.04/min on Pro Plus), with AI voicemails charged separately ($0.06-$0.08 per voicemail). Users who make frequent calls can purchase an Unlimited Dialer License for $99/month per user to avoid per-minute charges.

Where DealMachine Falls Short

While DealMachine excels at the driving-for-dollars-to-contact workflow, several limitations become apparent for investors seeking a more comprehensive CRM solution.

Limited Operational Features: DealMachine focuses on lead generation and initial contact but lacks built-in tools for managing the broader business. 

There’s no integrated KPI tracking or accounting system for tracking income, expenses, or calculating ROI across marketing channels. Investors who want to see their entire financial picture (from marketing spend to deal profit) need to use separate software like QuickBooks (accounting software).

Variable Costs Add Up: The pricing model includes per-piece charges for direct mail and per-minute charges for the dialer. 

While the base subscription includes unlimited skip tracing, investors running high-volume campaigns may find their monthly costs climbing significantly beyond the subscription fee. The AI Voicemail Drop also carries a per-drop charge.

Source: DealMachine

Single AI Assistant: Alma is capable for property analysis and script generation, but it’s a single generalist assistant. Investors who want specialized AI for different functions (such as separate agents for answering inbound calls, following up with leads, or grading sales team performance) would need to look elsewhere.

Basic Drip Automation: While DealMachine offers mail sequences for automated follow-up, the drip capabilities are primarily focused on direct mail. Investors who want sophisticated multi-channel drip campaigns that coordinate SMS, email, ringless voicemail, and direct mail in a single automated sequence will find the options limited.

Integration Requirements for Full Functionality: While DealMachine offers a CRM, the platform’s focus remains on lead generation rather than complete business operations. 

Many members export information from DealMachine to move it into external dialers, texting platforms, or other tools. Investors who want everything working seamlessly in one place without connecting third-party tools may find themselves managing multiple software subscriptions.

These limitations reflect DealMachine’s focus on being the best driving for dollars app rather than a comprehensive CRM. For investors who have outgrown their current operational setup or want everything in one place, a different approach may be needed.

Top DealMachine Alternative: REsimpli

REsimpli addresses DealMachine’s operational gaps by providing an all-in-one CRM software for real estate investors that covers data management, marketing, sales, and operations within a single platform. Founded in 2016 by Sharad Mehta, an active real estate investor with over 750 completed deals, REsimpli was built to solve the frustration of juggling multiple software subscriptions for different business functions.

The key differentiator: REsimpli requires no third-party integrations. Users can sign up and immediately start calling and managing leads without connecting external tools or configuring complex setups.

Comprehensive All-in-One CRM

REsimpli integrates the entire real estate investing workflow into one system. 

The data management suite includes list stacking with automatic duplicate removal, skip tracing credits (10,000 to 50,000 per month depending on plan), and a driving for dollars mobile app with route tracking and instant owner information. Importantly, driving for dollars and list building functionality come free with every plan, not as add-ons or separate charges. Properties added in the field sync directly to the CRM without export or import steps.

Source: REsimpli

The sales and CRM module features a visual pipeline for tracking leads through customizable stages, a built-in phone system with in-app calling, and two-way calendar integration with Google Calendar. 

Unlike platforms that charge per-minute for calls, REsimpli includes calling minutes in every subscription (250 minutes on Basic, 1,000 on Pro), with additional minutes available at 2.5 cents per minute. An E-sign feature allows sending contracts for electronic signature directly from the platform.

For buyer management, users can store cash buyer information and deal history, then send bulk email and SMS campaigns to market wholesale properties.

Nine Specialized AI Agents

Where DealMachine has Alma, REsimpli offers nine specialized AI agents designed for specific functions:

CallAnswer AI handles inbound calls when no team member is available. It answers calls, asks qualifying questions, and can book appointments, transfer calls, or schedule follow-ups based on the conversation.

VoiceFollow AI makes outbound calls to cold or unresponsive leads as part of drip campaigns. It can deliver pre-recorded messages or engage in scripted check-ins to re-engage dormant prospects.

SpeedToLead AI activates instantly when a new lead submits a web form. Recognizing that sellers are highly motivated at the moment they submit their information, the AI system immediately calls a team member first, then dials the lead and connects both parties within seconds of the form submission. This ensures no hot lead goes cold waiting for a callback.

CallGrade AI analyzes recorded sales calls and scores them based on factors like tone and objection handling. It provides summaries and coaching points without requiring manual review of every recording.

Additional agents include LeadScore AI for prioritizing leads, Conversational AI for text-based interactions, and others for meeting analysis and language translation.

Source: REsimpli

Built-in KPI Tracking and Accounting

REsimpli includes a full accounting system that can replace standalone software like QuickBooks. 

Users can connect business bank accounts for automatic transaction import, then map each transaction to specific properties, income types, or expense categories. The system generates General Ledger reports, Income Statements, and Balance Sheets.

Marketing ROI is calculated automatically by tagging expenses to campaigns and linking revenue from closed deals to their originating marketing source. The KPI dashboard displays metrics including cost per lead, cost per deal, total revenue, profit, and team performance.

Source: REsimpli

A Team Performance leaderboard shows real-time statistics for each team member: assigned revenue, deal counts, calls made, SMS sent, and average call duration. Administrators can filter by role, market, or time period.

Multi-Channel Drip Automation

REsimpli’s drip campaigns coordinate multiple communication channels in a single automated sequence. 

Users can create campaigns that send an SMS on day one, an email on day three, a ringless voicemail on day seven, and a postcard on day fourteen, all triggered automatically when a lead enters the sequence.

The platform offers pre-built drip campaign templates created by industry practitioners. An auto-stop feature halts the sequence when a lead responds via call or SMS, preventing unwanted messages. For direct mail, the platform offers over 90 templates including postcards, yellow letters, and business letters, with free NCOA list cleaning to update addresses and remove invalid entries.

SEO-optimized websites for capturing seller and buyer leads are included, with forms that automatically create new leads in the CRM. The Speed to Lead feature can then immediately connect a team member with that new lead while their interest is at its peak.

DealMachine or REsimpli: Comparison Summary

Aspect	DealMachine	REsimpli
Primary Focus	Mobile-first driving for dollars	All-in-one CRM solution
Target Users	Active deal-finders in the field	Investors wanting one platform for everything
Driving for Dollars	Best-in-class mobile experience	Included free with route tracking
List Building	150M+ property database	Included free with all plans
Skip Tracing	Unlimited in all plans	10,000 to 50,000 credits per month
Built-in Dialer	Per-minute charges ($0.04-$0.06/min) or $99/mo unlimited license	Included with minutes in subscription (2.5¢/min for additional)
Direct Mail	Property photos, mail sequences	90+ templates, NCOA cleaning included
AI Capabilities	Alma (single assistant)	9 specialized AI agents
KPI and Accounting	❌ Not included	✅ Full KPI tracking and accounting built-in
Team Leaderboard	Basic team tracking	✅ Detailed KPI dashboard
Multi-Channel Drip	Direct mail sequences only	SMS, email, RVM, and direct mail
Third-Party Integrations Required	May need external tools for full CRM	None required, works immediately
Starting Price	$99/month (annual billing)	$69/month (annual billing)
Free Trial	7 days	30 days

Final Verdict

The choice between DealMachine and REsimpli comes down to what you need from your real estate investing software.

Choose DealMachine if you want the best mobile experience for finding off-market properties in the field. 

Its intuitive app, instant property lookups, and seamless workflow from identifying a distressed house to sending a personalized postcard with its photo make it a top choice for investors whose primary focus is the driving for dollars strategy. The platform excels at getting you from “I see a potential deal” to “I’ve contacted the owner” with minimal friction.

Get started with DealMachine here.

Choose REsimpli if you want an all-in-one CRM software for real estate investors that manages your entire operation. 

With built-in KPI tracking and accounting, nine specialized AI agents, multi-channel drip automation, a built-in dialer with included minutes, and detailed team performance tracking, REsimpli is designed for investors who have outgrown piecing together multiple tools. REsimpli also includes driving for dollars and list building functionality free with every plan. 

If you’re tired of switching between your CRM, your dialer, your accounting software, and your marketing platform (and managing the integrations between them), REsimpli offers that consolidation with zero setup required.

Get started with REsimpli here.

Both platforms serve real estate investors well. DealMachine optimizes the front end of off-market deal-finding; REsimpli aims to be a complete CRM solution for your entire business. 

Your choice depends on whether you need a focused tool for the field or a comprehensive platform for the whole operation.