5 Best Website Builders for Real Estate Professionals in 2025

The real estate industry is constantly changing, with recent years demonstrating that a strong online presence is vital to success.

Your business’ website is its storefront in the modern age, and you need to ensure that it looks and operates perfectly so your potential clients feel confident from their first visit.

We’ve put together this article to break down what you should be looking for from a real estate website builder, in everything from the templates available to effective lead generation.

Pro Investor Tips: Make sure your skip tracing tool is accurate and up-to-date to ensure you’re targeting the right leads for your real estate deals. REsimpli CRM is a great option for just that. 

5 Best Website Builders for Real Estate on the Market

#1. REsimpli – Best Website Builder for Real Estate

REsimpli is one of the most well-respected comprehensive CRM software solutions on the market for real estate agents and investors. The platform has the best website builder for real estate businesses.

Versatility and Customization

REsimpli is an excellent choice for real estate agents and investors at any stage of their career, being well-equipped for the simple setup of various website sizes and designs.

This builder allows for quick and easy customization in terms of visual style and functionality, allowing you to create the website you need to connect with your clients effectively.

Effective Templates and SEO

Beyond offering free reign to customize the website to your own tastes, REsimpli’s builder also provides users with templates that are set up with everything a real estate business needs.

This includes built-in sections for landing, “About Us,” “FAQs,” and comparison pages from the moment you start designing.

The default designs in the real estate website template database aren’t just crafted with attractiveness and user interface in mind, with the default settings coming with SEO functionality built in.

Lead Generation and Closing

Outside of the bells and whistles of REsimpli’s website builder, it’s designed with business in mind.

This includes a contact form that links directly to specific leads, meaning that your correspondence with potential clients is never wasted time.

It also comes with a “Speed-To-Lead” feature, meaning that information on leads can be shared in a matter of seconds through SMS and phone calls.

Opportunity for Expansion

The REsimpli website builder also allows you to grow your business when it’s time to expand.

With a subscription to the website builder, you have the capacity to build unlimited websites, meaning that different sects of your business, whether geographical or operational, can have their own page.

Pricing

To create a website with this builder, it does require you to have a pre-existing REsimpli CRM account, with the most basic form priced at $99 a month.

You’ll get one website for free with a basic subscription, while unlimited additional websites come at the price of an additional monthly fee (separate from the other full package plans).

Pros:

• Easy, comprehensive customization
• Attractive templates to choose from
• Built-in SEO tools
• Unlimited websites
• Lead generation features
• Speed-to-Lead text updates
• Instant updates
• Geographical tools and expansion

Cons:

• Pre-existing REsimpli account required
• Additional fees for unlimited websites
• Plethora of features for investors may be overwhelming

#2: Carrot.com

Carrot.com is one of the most popular real estate website builders in the world and for good reason.

High Conversion Rates & Rankings

One of the key selling points of Carrot is that the pages it produces offer high conversion rates while ranking highly on Google.

Over the years, over 8,000 investors and agents have used the service, with many crediting their success in part to Carrot’s website builder.

Lead Management

Managing leads is a big part of the Carrot package, even with its cheapest plans.

With the Core Plan, you get access to its very own lead manager while also receiving SMS lead updates to your phone and two campaign tracking links.

SEO

Carrot’s Content Pro and Advanced Marketer plans both offer SEO tools, which are important for creating high-ranking websites.

It’s worth noting that the Core Plan doesn’t come with any SEO features built in, meaning a larger investment is required for the best chance of doing well on search engines.

Support

With the varying levels of Carrot websites, you get varying degrees of access to support.

The Core plan offers email and SMS support, the Content Pro plan provides group calls for coaching, and the Advanced Marketer plan gives you access to one-on-one phone call support sessions.

Pricing

Carrot’s website builder comes at three price points. The monthly fees are as follows:

• Core – $69 Yearly
• Content Pro – $99 Yearly
• Advanced Marketer – $199 Yearly

Pros:

• An industry-leading brand with lots of testimonials
• Affordable at each level of subscription
• Attractive websites with high conversion rates
• Support at each stage

Cons:

• Website quantity limited
• Limited SEO capacities
• Best features limited to highest paying clients
• Limited CRM capacities

#3: REI BlackBook

REI Blackbook is primarily a CRM software solution for real estate agents and investors. It also offers a dedicated website builder for entrepreneurs to create their platforms.

Easy to Use

Rather than being filled with a variety of different functionality systems, the REI Blackbook website builder is based on the use of rows and columns that you can customize with text and CTA buttons.

The website also offers simple tutorials on adding video, animated, image, and audio content to your landing page based on a pre-existing database.

SEO Tools

At every price plan, REI Blackbook’s websites come with the same SEO tools, meaning that you can produce high-ranking content regardless of the size of your business.

CRM & Lead Management

As a primarily CRM-based company, REI Blackbook’s websites are intrinsically linked to high-performance CRM software so that you can track the performance of your websites in real-time and in relation to your business as a whole.

Expansion Capabilities

The basic plan offers just one website with five landing pages.

At the different levels of the more comprehensive packages, though, you can have either 10 or 20 unique websites, each of which with unlimited landing pages.

Pricing

• Solopreneur package – $97 Yearly
• Small Business package – $197 Yearly
• Accelerator package – $297 Yearly

Pros:

• Very easy to use and customize
• Pre-existing content to choose from
• CRM included with the product
• SEO tools at every price point
• Potential to expand
• Lead organization
• Support at all price points

Cons:

• Websites come out fairly generic and basic-looking
• Not as refined as other choices
• Limits on expansion, even with the most expensive plans
• Only available as a website builder when purchased in full packages
• Fewer features than many competitors

#4: GoDaddy

While GoDaddy isn’t strictly a website builder for real estate alone, it can be used effectively for that industry.

Templates

GoDaddy features a wide variety of attractive, mobile-friendly templates. In fact, there are hundreds of templates dedicated entirely to the real estate industry, giving you a great jumping-off point.

These sites can be designed for original domains or WordPress (but more on those later).

Digital Marketing Suite

Beyond simply providing you with your own or an expertly-designed landing page, some of GoDaddy’s plans come with access to its digital marketing suite. You can use this to create high-conversion SEO-friendly content, social media posts, and email marketing campaigns.

Support

With GoDaddy’s more premium plans, you can access a lot of customer support, meaning that guidance is only a phone call away if you feel confused or overwhelmed.

Pricing:

• Basic – $9.99 Monthly
• Standard – $14.99 Monthly
• Premium – $20.99 Monthly
• eCommerce – $24.99 Monthly

Pros

• Plenty of templates
• Easy to use
• Customer support
• Free domain name included
• Digital marketing tools

Cons

• The basic plan is very limited
• Prices increase significantly after the first year of the subscription
• Lots of upselling

#5: Squarespace

Squarespace is another general website builder that’s being used by businesses all over the world and is a great choice for setting up a real estate website.

What is a Real Estate Website Builder?

The best real estate websites look professional, operate with ease, and allow for a free-flowing stream of valuable information.

And many of them will have used real estate website builders to get to where they are.

In this industry, a number of builders have real estate website design and functionality as their primary purpose, tailoring their services for agents and investors more specifically.

Factors to Consider When Choosing the Best Real Estate Website Builder

Before selecting the right builder for your real estate website, you need to consider the factors that make a builder more or less effective.

• IDX Integration: The Internet Data Exchange (IDX) software is what allows potential clients or investors to access the real estate listings on your Multiple Listing Service (MLS).
  
  When choosing your real estate website builder, you should select one that has IDX capabilities built-in, so you can readily share listings with ease—all the choices on our list include IDX Integration.
  
• Visual Appeal (Site & Properties): All the top real estate websites look great for a good reason. If your website doesn’t look the part, it’s going to put off potential clients.
  
  In keeping with this, the site needs to have video and image capabilities, so you can share clear pictures and shots of the properties you’re trying to sell.
  
• Search Engine Optimization (SEO): Online presence is more important than ever today, so appearing high on search engines is vital for lead generation.
  
  A good website builder should provide SEO-optimized content in its default templates, along with offering guidance on how to use trending keywords as time goes on.
  
• Versatility: Different types of real estate websites are out there, tailored for the size of the business, as well as designed for both agents and investors.
  
  The best website builders for real estate will provide you with various options throughout the stages of setup, so your website suits your business perfectly.
  
• Support in Use: Having a wide array of features and options is all good, but not if you’re unsure how to use them.
  
  The best website builder for real estate will provide guidance on how to best make use of its features while setting up your page—after all, you’re using a builder for a reason.
  
• Ongoing Support: Many real estate website builders will set you up with your website, only to leave you to your own devices.
  
  The best options will come with ongoing support on how to best use the website, along with answering any and all questions you might have moving forward.

Benefits of Using Real Estate Website Builders

Building a website for real estate with an online service comes with a lot of benefits, which could save you time and money in the long run.

• Cost Benefits: While most website builders do require a monthly or yearly financial subscription, this is generally more cost-effective than paying someone to build you a bespoke website from scratch.
  
  Web design is no easy task for one person to accomplish, and this is reflected in the pricing—a website with more sophisticated features can cost in the realm of a $30,000 investment!
  
• No Need to Code: Unless you have years of experience as a coder or software engineer, it’s unlikely that you’re going to be able to set up your own real estate website alone.
  
  By using a real estate website builder, you’ll draw from templates, pre-existing software, and plug-ins to build a professional website without needing a plethora of technical know-how.
  
• Freeing Up of Time: Running or starting up a real estate business takes a lot of work, and trying to build a website from scratch is a time-consuming task.

A website builder frees up more of your time so that you can focus more on the inner workings of your business.

Templates

Squarespace has a number of real estate website template options so that you can build an attractive, eye-catching base of operations. It’s worth noting that your website also comes with a free domain name on all of the Squarespace plans.

Business Features & Integration

With its more advanced plans, Squarespace offers a variety of handy business tools, including social media integration, website traffic monitoring, and even appointment booking, which is especially useful for a realtor.

It’s also worth remembering that Squarespace websites can be integrated with almost any CRM platform and IDX system, making them friendly to your existing business plan.

Lead Generation

Squarespace is a lead-friendly real estate website builder, allowing you to openly display your lead capture forms on your site with ease.

Its lead generation features also allow for the use of pop-ups and sticky announcement bars, which can lead to some valuable clicks.

Pricing

• Personal – $16 Monthly
• Business – $23 Monthly
• Commerce – $27 Monthly
• Advanced Commerce $49 Monthly

Pros

• Easy to use
• Lots of templates
• IDX and CRM integration
• Quick results
• Affordable

Cons

• Limited customer support (no phone line)
• Sub-navigation menu required
• Better for smaller businesses

Conclusion

The best website builder for real estate will reveal itself to you based on your specific requirements—depending on whether you simply need a website or are more focused on a complete business operations suite. 

It’s important to consider your priorities in terms of visual flair, operational options, features, built-in SEO tools, and more. That’s why we highly suggest REsimpli as the best overall website builder for real estate professionals. For more information on our software, along with our website builder, visit our website today.

Pro Investor Tips: Make sure your skip tracing tool is accurate and up-to-date to ensure you're targeting the right leads for your real estate deals.