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Best performing leads source for REI in 2022

By Sharad Mehta
3rd Apr, 2023

The Best Performing Leads Source for REI in 2022

What Marketing Channels Perform Best for Real Estate Investing?

As a real estate investor, you know that finding the right marketing channels is critical to success. But which channels perform the best in terms of generating leads and closing deals? In this post, we’ll take a look at the data and insights on the most effective marketing channels for real estate investing.

After reviewing data on all the deals that went through our system, we found that direct mail performed the best in terms of the number of deals closed. While it did not have the highest conversion rate from leads to deals, it did generate the most video support investors. On the other hand, referrals had the highest conversion rate from leads to deals, with 10% of leads converting to deals. Buying properties from other wholesalers also had a decent conversion rate, with a little over 3% of leads converting to deals.

PPC was in the middle, with the last quarter of the year being slow for this marketing channel. However, we are hopeful that the new year will bring better results. We also noticed that the number of leads coming in for already invested properties went up, so we shut down paper lead campaigns. Instead, cold calling and direct mail will be our focus as we advance.

It’s essential to remember that every market is different, and what works for one investor may not work for another. That’s why it’s crucial to review your data regularly and adjust your marketing strategy accordingly.


The data shows that direct mail and referrals perform the best in terms of generating deals while buying from other wholesalers, and PPC is in the middle. However, it’s paramount to keep in mind that the market can shift quickly, and what works today may not work tomorrow. By reviewing your data regularly and adjusting your marketing strategy,