REsimpli Academy

The Pillars of Real Estate Investing

Introduction

Welcome video

1.Welcome to REsimpli

REsimpli is an intuitive, all-in-one CRM software designed specifically for real estate investors. It requires little to no customization, allowing you to seamlessly manage your data, marketing, sales, and operations.

2.The Four Pillars of Real Estate:

Built on the operational foundation of REsimpli, these four pillars establish a robust framework for real estate investors to effectively plan and execute their strategies.

1.Data:

Data is a critical aspect of the real estate investing business. Investors compile lists of motivated sellers to present offers and acquire properties in their target areas. They typically collect data from sources such as Driving For Dollars, list aggregators like Listsource and Propstream, and county records, targeting properties based on area details, equity, vacancy status, and signs of financial distress that indicate a higher likelihood of selling.

2.Marketing:

Marketing involves how and when investors reach out to leads extracted from their data. It includes crafting messages that meet people's needs, being clear, transparent, and highlighting the benefits to the clients. Common techniques include Direct Mail, PPC, Pay Per Lead, Cold Calling, and SEO.

3.Sales:

Closing sales requires preparation. People tend to purchase from those they trust and like. Investors need to be empathetic, honest, and confident while analyzing, making offers, and negotiating to effectively close deals.

4.Operations:

Effective management of daily operations can significantly enhance efficiency and control within the business. REsimpli simplifies and aids in running your team, managing your financials, and keeping track of costs and expenditures, helping real estate investors to scale their operations.

3.Learn at Your Own Pace

REsimpli is designed to accommodate your learning style. Engage with the content at your own pace and feel free to focus on the sections that are most pertinent to your needs.

Targeted List Management

How to get 500 free leads every month using REsimpli Driving for Dollars

Driving for Dollars" is a popular strategy in real estate investing where investors drive around neighborhoods looking for properties that appear to be distressed or vacant. These properties can then be targeted for acquisition. REsimpli, a comprehensive real estate investment software, offers a feature that facilitates this process. Here’s how you can use REsimpli Driving for Dollars to get 500 free leads every month.

How to make Driving for dollars more profitable

We can make ‘Driving for Dollars’ much more profitable by using REsimpli. It’s an all-in-one CRM software built for real estate investors featuring the most effortless and efficient ‘Driving for Dollars’ system. Just open the app tap on “Start” before driving through neighborhoods and tap to save whichever property you like as you drive. You can take pictures, add notes, and pull up owner details and property information. Moreover, you can also instantly Skip Trace the owner, and send Direct Mail on the go!

Reach the most highly motivated sellers

To reach the most highly motivated sellers using REsimpli’s Driving for Dollars feature, you can employ several strategies to identify and target property owners who are more likely to be willing to sell. Here are the steps you can follow:

Get contact information of the sellers

To obtain the contact information of sellers using REsimpli’s Driving for Dollars feature, drive around neighborhoods to identify and log distressed properties using the app. Once logged, utilize REsimpli’s skip tracing feature to find the property owners’ contact details, including names, phone numbers, and email addresses. Verify the accuracy of the retrieved information and consider supplementing it with data from the county assessor’s office or other skip tracing services if needed.

How to build a list of high quality buyers

To obtain the contact information of sellers using REsimpli’s Driving for Dollars feature, drive around neighborhoods to identify and log distressed properties using the app. Once logged, utilize REsimpli’s skip tracing feature to find the property owners’ contact details, including names, phone numbers, and email addresses. Verify the accuracy of the retrieved information and consider supplementing it with data from the county assessor’s office or other skip tracing services if needed.

Online Presence Efficacy

Inbound Marketing Strategy ( coming soon )

Difference between Inbound and Outbound marketing

Inbound marketing focuses on attracting potential customers by providing valuable content and experiences tailored to their needs and interests. It aims to draw customers in through content that is relevant and helpful, often by using digital channels.

Outbound Marketing Strategy

Different drip campaigns for different situations

Creating different drip campaigns for various seller situations can significantly enhance lead conversion. For sellers facing financial distress, start with an empathetic introduction, offer solutions for quick sales to alleviate financial burdens, share success stories, and follow up with a no-obligation consultation. For vacant properties, begin by acknowledging the property's status, discuss the disadvantages of maintaining a vacant property such as vandalism and maintenance costs, and present your solution of a quick and hassle-free sale. Tailoring your communication to address the specific concerns and motivations of different sellers increases the likelihood of a positive response.

Market your deal properly to your buyers ( coming soon )

Marketing your deal effectively to buyers involves a strategic approach that highlights the value, benefits, and unique selling points of your offer. Here’s a comprehensive guide to help you market your deal successfully:

How to make offers ( coming soon )

Creating compelling offers involves several key steps to ensure they resonate with your target audience and drive conversions. First, thoroughly understand your audience by identifying their needs, pain points, and preferences. Segment your market to tailor your offers more precisely. Next, define a clear and strong value proposition by highlighting the unique benefits and advantages of your product or service. Emphasize how your offer solves specific problems or enhances the customer’s life, rather than just listing features. Ensure the offer is appealing by providing tangible value, such as discounts, bonuses, or exclusive access. Present your offer clearly and compellingly, making it easy for potential buyers to understand and act upon. Finally, leverage multiple channels to promote your offer, including email marketing, social media, and your website, ensuring consistency in your messaging across all platforms.

Direct Mail ( coming soon )

Direct mail is a traditional yet effective marketing strategy that involves sending physical mail to potential and existing customers. To maximize its effectiveness, start by defining clear objectives, such as increasing sales, promoting new products, building brand awareness, or driving traffic to your website or store. Next, carefully segment your audience to ensure the mail reaches those most likely to respond positively. Craft a compelling message that highlights the unique benefits and value of your offer, and make sure the design is eye-catching and professional. Include a strong call to action, directing recipients on what to do next, whether it’s visiting a website, calling a phone number, or using a coupon. Additionally, personalize the mail to make recipients feel valued and more inclined to engage. Finally, track and measure the results of your campaign to understand its impact and refine future efforts.

Cold Calling ( coming soon )

Cold calling is a proactive sales strategy where you reach out to potential customers who haven't previously expressed interest in your products or services. To be effective in cold calling, begin by thoroughly researching your target audience to understand their needs, pain points, and decision-making processes. Craft a concise and engaging script that introduces yourself, your company, and the value proposition of your product or service. Personalize the conversation as much as possible to make it relevant to the prospect. During the call, be polite, confident, and listen actively to the prospect's responses and objections, addressing them thoughtfully. Focus on building rapport and trust, and always end the call with a clear next step, whether it's scheduling a follow-up meeting, sending additional information, or closing the sale. Consistent practice and refining your approach based on feedback and results can significantly improve your success rate in cold calling.

SEO ( coming soon )

ReSimpli SEO is focused on optimizing the online presence of ReSimpli, a platform designed for real estate investors, to increase its visibility in search engine results and attract more qualified traffic. Here’s a comprehensive approach to enhance ReSimpli’s SEO:

Lead Response Time

Automate your leads follow up

To automate your lead follow-up, use REsimpli’s CRM tools to set up automated drip campaigns tailored to different seller situations. Configure sequences of emails, texts, and calls to be sent at regular intervals, addressing specific concerns such as financial distress or vacant properties. This ensures consistent and timely communication, increasing the chances of converting leads without manual effort.

Systematically Engage Leads ( coming soon )

Qualify your leads by asking the right questions

Qualifying leads through effective questioning involves understanding your ideal customer profile and tailoring your questions accordingly. Start by asking open-ended questions that encourage leads to share their challenges and goals. Probe deeper to uncover specific pain points and obstacles, and politely inquire about budget and decision-making authority. For instance, ask questions like, "What prompted you to seek a solution like ours?" or "Can you tell me more about your current workflow?" These questions not only help assess the lead's fit but also foster a deeper understanding of their needs, allowing you to tailor your pitch accordingly and increase the likelihood of a successful conversion. Welcome to REsimpli

Speed to Lead

Speed to lead refers to the time it takes for a business to respond to a lead after the lead has shown interest or made an inquiry. It's a crucial metric in sales and marketing because research shows that the faster a business responds to a lead, the higher the likelihood of converting that lead into a customer. Speed to lead is particularly critical in today's fast-paced digital landscape, where consumers expect rapid responses. By prioritizing quick responses to leads, businesses can capitalize on the momentum of a prospect's interest, engage them while they're still actively considering their options, and ultimately increase the chances of closing a sale. Therefore, minimizing the time it takes to follow up with leads should be a priority for any sales or marketing team looking to maximize conversion rates and drive revenue.

Lead Conversion Rate ( coming soon )

Tighten up the loose ends

In the context of ReSimpli, tightening up the loose ends involves ensuring that all aspects of the platform and its operations are well-organized, functioning smoothly, and aligned with the company's goals and standards. This may include reviewing the software for any bugs or glitches and promptly addressing them, refining user interface and experience to enhance usability, optimizing workflows and processes to improve efficiency, and ensuring that customer support is responsive and helpful in addressing any user queries or issues. Additionally, it may involve conducting regular audits and updates to keep the platform up-to-date with the latest technologies and market trends. By tightening up these loose ends, ReSimpli can deliver a seamless and satisfactory experience to its users, thereby maximizing user satisfaction and retention.

Data driven decisions to increase your net profit

Implementing data-driven decision-making processes is crucial for boosting net profit. By identifying key metrics relevant to business goals, such as customer acquisition cost and sales conversion rates, and collecting data from various sources, companies can gain valuable insights. Analyzing this data enables businesses to optimize marketing strategies, improve operational efficiency, and personalize the customer experience. By utilizing historical data for forecasting and planning, companies can anticipate future trends and demands, enabling better resource allocation and strategic decision-making. Overall, data-driven decisions empower businesses to make informed choices that maximize profitability and drive sustainable growth.

Sales Team Monitoring and Coaching

Monitor your team’s performance

To monitor your team’s performance using REsimpli, utilize its comprehensive dashboard to get a quick overview of key performance indicators such as leads generated, follow-ups, and deals closed. Access detailed activity logs to track individual actions like property logging, calls, and emails. Use the CRM to monitor lead statuses and team assignments, and generate performance reports to analyze metrics like conversion rates and deal closure times. Set clear goals and benchmarks, and schedule regular reviews to discuss performance data, identify improvement areas, and recognize top performers, ensuring accountability and productivity within your team.

Lead Assignment Accuracy

KPI Tracking

Wholesale Disposition ( coming soon )

Dispo secrets to increase your profit from each deal

To monitor your team’s performance using REsimpli, utilize its comprehensive dashboard to get a quick overview of key performance indicators such as leads generated, follow-ups, and deals closed. Access detailed activity logs to track individual actions like property logging, calls, and emails. Use the CRM to monitor lead statuses and team assignments, and generate performance reports to analyze metrics like conversion rates and deal closure times. Set clear goals and benchmarks, and schedule regular reviews to discuss performance data, identify improvement areas, and recognize top performers, ensuring accountability and productivity within your team.