When starting a real estate marketing campaign, it’s important to prioritize the least expensive marketing channels to maximize your budget. This approach allows you to filter your leads and target the most qualified prospects for your business.
Understanding the different types of marketing is crucial for any business looking to grow and expand. This article will discuss outbound marketing versus inbound marketing and how to effectively use both to generate leads.
Outbound marketing is any marketing where the initial contact is made by the marketer, typically through direct mail or cold calling. Inbound marketing, on the other hand, is when marketers put out generic marketing to the public, such as TV or radio ads, and then wait for interested parties to contact them.
To start your marketing efforts, it’s best to begin with the least expensive marketing channel you have. For instance, when you have a list of a thousand people, start with RDM, SMS, or code calling before moving on to more expensive options like direct mail.
As you move through the funnel, you’ll find that you’re refining your list and filtering out individuals who may be interested in something other than your product or service. As a result, by the time you reach direct mail, you’ll have a much more targeted audience, and, therefore a higher chance of a conversion.
The funnel works as follows: you start with your marketing efforts, such as RDM, SMS, or code calling. You then move on to leads, which are qualified by a sales team. Once qualified, the sales team will go on appointments, make offers, and close deals.
It’s important to understand the different marketing types, as well as the funnel process, in order to optimize your efforts and generate leads effectively. By using both outbound and inbound marketing, starting with the least expensive option, you can save money while still reaching your target audience.
Tracking your results and adjusting your strategies is imperative to further optimize your real estate marketing campaign. By analyzing your conversion rates and ROI for each marketing channel, you can determine the most effective for your business and allocate your budget accordingly. This can also help you identify areas for improvement and make necessary changes to your sales process.
In addition to tracking your results, following up with your leads consistently is important. Many leads require multiple touchpoints before they convert into a sale, so a strong follow-up system is crucial. This can include regular phone calls, emails, or even direct mail pieces to stay top-of-mind with your prospects.
Finally, consider leveraging technology to enhance your marketing efforts. Digital marketing channels like social media and email marketing can be cost-effective ways to reach a wider audience and stay engaged with your leads. In addition, tools like REsimpli CRM software can help you streamline your lead management process and track your progress more efficiently.
By combining these strategies with a strong understanding of outbound and inbound marketing and the sales funnel process, you can create a powerful real estate marketing campaign that generates high-quality leads and drives business growth.
