How to Manage Your Active Leads Pipeline
Keeping a clean and organized active pipeline is critical for the success of any real estate investor. It lets you stay on top of your leads, prioritize your efforts, and close deals quickly. This post will discuss how to keep your active pipeline clean and organized.
What is an Active Pipeline?
An active pipeline is a list of leads that you’re actively working on. These are leads that you’ve identified as potential deals, and you’re in the process of following up with them to try and close the deal. An active pipeline typically includes leads you’ve contacted recently and believe are interested in selling their property.
How to Keep Your Active Pipeline Clean
To keep your active pipeline clean, you must clearly understand what qualifies as an active lead. As mentioned earlier, an active lead is a lead that you can close within the next 30 to 60 days. If you don’t think the lead is interested in closing the deal within that timeframe, it’s best to move it to a drip campaign and take it off your active pipeline.
A drip campaign is one of the most effective ways to keep your active pipeline clean. A drip campaign consist of a series of automated emails that are sent to your leads over a period of time. The primary goal of a drip campaign is to keep your leads engaged and interested in working with you. By setting up a drip campaign, you can ensure that you’re staying in touch with your leads, even if they’re not actively engaged in the sales process.
Another important factor in keeping your active pipeline clean is prioritizing your efforts. You should focus your attention on the leads that are most likely to close a deal with you. These are the leads that have shown the most interest in working with you and that have the highest probability of closing a deal. By prioritizing your efforts, you can ensure that you’re maximizing your chances of closing deals quickly.
Keeping your active pipeline clean and organized is critical for the success of any real estate investor. By understanding what qualifies as an active lead, using drip campaigns, and prioritizing your efforts, you can ensure that you’re making the most of your time and resources. If you’re not already using these strategies, it’s time to start implementing them into your business processes.