In real estate investing, there are several ways to reach out to property owners to find potential investment opportunities. From cold calling to direct mail to door knocking, there are a variety of marketing channels that investors can use to contact potential sellers. However, with so many options available, it can be difficult to know where to start.
This article will explore some of the pros and cons of different marketing channels and provide tips for finding property owner information. However, for additional information, you can get it here. Let’s dive into the article!
Before diving into marketing channels, it’s important to note that not all properties are created equal. That’s why it’s important to filter down on the properties that you want to go after. To do this, you can use an app like REsimpli to add properties and filter them based on equity or other criteria. Once you’ve added your list and filtered down the properties, you can start thinking about the marketing channel you want to use.
One of the easiest ways to contact property owners is through SMS or direct mail.
With an app like REsimpli, you can easily add a property and tap a button to skip trace it. This will give you up to three phone numbers and four emails to contact the property owner. While SMS is quick and easy, it can also be impersonal and spammy. Direct mail, on the other hand, is more personalized and targeted.
With the app, you can even include a picture of the house on the postcard to remind the homeowner of the property’s condition. However, direct mail can be relatively more expensive and have a lower response rate compared to SMS.
Another marketing channel is door-knocking and door hangers. While this can be more time-consuming, it’s also a more personal way to connect with the homeowner. You can build a rapport with the homeowner and establish trust, which can go a long way in helping you secure the property. In addition, door-knocking is free and can be a great way to overcome the fear of talking to motivated sellers.
If you’re starting out, we recommend doing some door-knocking to get that fear out of the way and to build confidence. It’s also a great way to write down the list of questions people are asking and how to answer them. Then, as you become more comfortable, you can start to explore other marketing channels.
Of course, to contact property owners, you need to find their phone numbers and addresses. With an app like REsimpli, you can push a button to skip trace and get up to three phone numbers and four emails. If you need to use other skip tracing services, you can try sites like White Pages or Been Verified to look up the owner’s phone number and property address.
If you come across a mid-construction property with no address on Prop Stream, you can go to your local County Assessor or Treasurer’s website to type in the property address and find the owner’s name and mailing address.
In conclusion, there are many marketing channels available for real estate investors to contact potential sellers. Whether you choose SMS, direct mail, door knocking, or another channel, it’s important to filter down on the properties that you want to go after and establish trust with the homeowner.
You can find great investment opportunities and build a successful real estate portfolio with the right approach and tools.
