Top 10 Best CRM Software for Real Estate Investors in 2025

In real estate investing, speed and follow-up can make or break a deal. If you’re not on top of your leads, someone else will be. That’s why a real estate-specific CRM isn’t just helpful; it’s essential.

In 2025, CRM platforms will do more than just store contacts. They’re stacking your lists, tracing seller contact info, automating your follow-ups, and now, thanks to AI, even answering your calls and summarizing appointments for you.

We reviewed top sources like Forbes, The Close, FindMyCRM, and more to bring you the definitive ranking of the 10 best CRM platforms for real estate investors in 2025, plus a side-by-side comparison at the end.

1. REsimpli – Best All-in-One CRM Built for Real Estate Investors

REsimpli is the only CRM on this list that was created by a real estate investor, specifically for investors.

Whether you’re a solo wholesaler, flipper, or a large-scale acquisitions team, REsimpli replaces 6–7 other tools by offering:

• Built-in List Stacking and Skip Tracing (with skip tracing included for free)
  
• Fully mobile Driving for Dollars
  
• Integrated Dialer, Drip Campaigns, SMS, and Direct Mail
  
• Customizable SEO-optimized websites (Carrot-style, built-in)
  
• And now, 8 new AI Agents that handle follow-ups, answer seller calls, write summaries, score leads, and track KPIs
  

You also get a clean UI, Gmail integration, and full accounting – all under one login.

Pricing: $149–$599/month
Best For: Investors looking for a dedicated, scalable, all-in-one system

2. Follow Up Boss – Best for Team Collaboration

Follow Up Boss is purpose-built for real estate agents and teams who value speed-to-lead and collaborative follow-up. Its strengths lie in:

• Auto-assignment of leads
  
• Built-in call, text, and email logging
  
• Deep integrations with lead sources like Zillow and Realtor.com
  

However, it lacks REI-specific features like skip tracing, direct mail, or list stacking.

Pricing: $69–$499/month
Best For: Agent teams focused on traditional real estate sales

3. kvCORE – Most Comprehensive for Brokerages

kvCORE offers a powerhouse suite designed for brokerages with multiple agents. Its automation tools include

• Behavior-based smart campaigns
  
• Lead scoring
  
• Built-in websites and landing pages
  

While impressive, kvCORE can be overkill for investors who don’t need MLS integration or buyer-side tools.

Pricing: Varies (usually part of brokerage packages)
Best For: Large real estate offices and brokerages

4. Pipedrive – Great for Sales-Focused Teams

Pipedrive is a well-loved CRM that’s not built for real estate, but is incredibly easy to customize for it.

With simple drag-and-drop pipeline views and customizable stages, it’s great for:

• Acquisition teams that love visual CRMs
  
• Users integrating with Zapier for automation
  

But you’ll need external tools for skip tracing, D4D, or mailing.

Pricing: $21–$99/month
Best For: Sales teams who can customize workflows with tech

5. FreedomSoft – Investor-Focused CRM with Strong List Tools

FreedomSoft has long been a favorite among real estate wholesalers. It offers:

• Lead lists and filters
  
• SMS and ringless voicemail marketing
  
• Built-in phone system and websites
  

While powerful, its interface hasn’t evolved much in recent years, and it’s on the pricier side.

Pricing: Starts at $197/month
Best For: Investors who want a legacy platform with built-in tools

6. GoHighLevel – Best for Custom Automation

GoHighLevel (GHL) is the Swiss Army knife of CRMs. It’s popular among marketers and can be configured for any niche, including REI.

It features:

• Visual workflow builders
  
• Funnels, websites, SMS, and more
  
• White-labeling capabilities
  

However, it requires setup time and isn’t designed specifically for real estate out of the box.

Pricing: $97–$297/month
Best For: Tech-savvy investors or agencies that want max flexibility

7. Salesforce (with LeftMain REI) – Most Customizable (But Expensive)

Salesforce is the ultimate customizable CRM. When paired with LeftMain REI or similar overlays, it becomes REI-ready.

You can create

• Custom lead pipelines
  
• Automation rules
  
• Detailed reporting dashboards
  

But expect high setup costs and complexity unless you have an admin or consultant.

Pricing: $$$ Enterprise-level
Best For: Teams needing deep customization and enterprise features

8. Zoho CRM – Best for Mobile Task Management

Zoho CRM is known for:

• A strong mobile app
  
• Custom views and automations
  
• Budget-friendly pricing
  

Great for investors who are constantly on the move and want basic task tracking and lead management on their phone.

Pricing: $14–$52/month
Best For: On-the-go solo investors

9. Wise Agent – Solid Entry-Level CRM for Solo Agents

Wise Agent offers an approachable, REI-friendly CRM with:

• Drip campaigns
  
• Lead import tools
  
• Task scheduling
  

Its interface is basic but does the job for those starting out.

Pricing: $32/month
Best For: Beginners or solo wholesalers with simple needs

10. HubSpot – Best Free CRM with Upgrade Potential

HubSpot is best known for its generous free tier. It provides:

• Contact tracing
  
• Deal pipelines
  
• Email templates and analytics
  

Its real strength is in marketing automation, though it’s not tailored for real estate workflows.

Pricing: Free to $800/month
Best For: Investors starting small and scaling slowly

Feature-by-Feature Comparison Table

How to Choose the Right CRM for Your REI Business

Here’s a quick breakdown:

• Solo wholesaler? → REsimpli, Wise Agent, or FreedomSoft
  
• Scaling up with a team? → REsimpli, Follow Up Boss, or GoHighLevel
  
• Big brokerage? → kvCORE or Salesforce
  
• Techy and want max control? → GoHighLevel or Salesforce (LeftMain)
  

But if you want everything under one roof – list stacking, calling, AI, marketing, and websites, REsimpli is the clear front-runner in 2025.

Final Thoughts

There’s no one-size-fits-all CRM for real estate investors. But if you want to close more deals without juggling 5–6 tools, REsimpli stands alone with its investor-first design, all-in-one feature set, and powerful new AI agents. Start your FREE 30-day trial with REsimpli today and experience the CRM built to help you close 2.3x more deals.