REsimpli vs REISift: List Stacking and CRM in One Place

Real estate investing is hard enough without having to juggle five different tools just to manage your leads. If you’re using one tool for list stacking, another for CRM, and yet another for marketing, you’re probably wasting more time syncing data than closing deals.

That’s exactly where this comparison between REsimpli and REISift comes in.

Both platforms offer list management tools, but they approach it very differently. REISift is known for its granular data organization, while REsimpli aims to do everything list pulling, stacking, skip tracing, CRM, marketing automation, and even AI call handling in one place.

So if you’re wondering:

• Which one gives you more bang for your buck?
  
• Which one saves more time?
  
• And which one can actually help you close more deals?
  

You’re in the right place.

Let’s break it down.

What is REISift?

REISift is a data management platform built for real estate investors who want to take control of their lead lists. It’s known for its ability to clean, organize, and segment large datasets so you can make smarter decisions about whom to contact and when.

Key Features of REISift 

• List Stacking & Filtering
  REISift excels at organizing messy lead lists. You can tag records, filter based on list overlaps, and track touchpoints with high precision.
  
• Record Tagging & Notes
  Add custom tags to records to mark their source, marketing status, or seller behavior. This allows for ultra-targeted marketing sequences.
  
• Vacancy Checks & Skip Tracing Tools
  While REISift itself doesn’t offer built-in skip tracing, it integrates with third-party services to help users append phone numbers and emails.
  
• Cold Calling & SMS Integrations
  You’ll need to connect REISift with tools like Launch Control or smartphone dialers for SMS and outbound calls. It doesn’t come with native calling or automation features.
  

Who Is It For?

REISift is best suited for data-focused real estate investors who want full control over their lead lists and don’t mind stitching together multiple tools for calling, CRM, and marketing. If you already have a tech stack and just need something to keep your data clean, REISift is a strong option.

What is REsimpli?

REsimpli is an all-in-one CRM platform designed specifically for real estate investors. Unlike REISift, which focuses on organizing data, REsimpli lets you take immediate action from pulling and stacking lists to skip tracing, calling, following up, and closing deals all from a single dashboard.

Key Features of REsimpli

• Built-In List Builder & Stacking
  No need to purchase lists elsewhere. REsimpli lets you pull data using filters like absentee ownership, equity percentage, years of ownership, number of bedrooms, and more, and stack those lists instantly.
  
• Free Skip-Tracing
  You can skip-trace your leads directly within REsimpli without any additional cost or third-party tool. It’s built-in and unlimited based on your plan.
  
• AI-Powered Agents
  REsimpli includes 8 AI tools to automate lead scoring, appointment summaries, KPI analysis, call grading, and more. One of the most impactful? CallAnswer AI, which picks up your inbound seller calls, gathers details, and schedules appointments for you.
  
• CRM + Marketing in One
  Run SMS campaigns, email drips, RVMs, and even direct mail without leaving the platform. You can track every touchpoint and automate follow-ups.
  
• Built-In Accounting & KPI Dashboard
  Track your marketing spend, deal flow, ROI, and team performance inside REsimpli without spreadsheets or integrations.
  
• Mobile App With Driving for Dollars
  The mobile app lets you save off-market leads as you drive, initiate calls/texts, skip trace, and send direct mail on the go.
  
• AI Features
  Tools like CallAnswer AI pick up inbound calls 24/7, VoiceFollow AI automatically calls back missed leads, and CallGrade AI analyzes every conversation to highlight strengths and gaps. It’s like having a trained assistant, closer, and coach – all in one.
  
• List Pulling
  REsimpli’s List Pulling lets you instantly access motivated seller data—no need for outside tools. Filter by absentee, vacant, pre-foreclosure, and more directly inside your CRM.

Who Is It For?

REsimpli is for real estate investors who want to simplify their tech stack, move faster, and close more deals. Whether you’re a solopreneur tired of juggling 4 or 5 tools or a scaling team looking for better collaboration and automation, REsimpli gives you everything in one place.

Feature-by-Feature Breakdown

Here’s how REISift and REsimpli compare across key features real estate investors care about:

List Stacking Comparison: REISift vs REsimpli

Both REISift and REsimpli offer list stacking, but they approach it from different angles.

REISift: Deep Segmentation, Manual Execution

REISift is known for its ability to organize data with surgical precision. You can:

• Tag each record based on the list source, status, or contact attempts
  
• Filter by list overlaps or missing data (like phone numbers or addresses)
  
• Export those filtered lists for marketing via third-party tools
  

This makes REISift powerful for investors who want to build targeted campaigns manually and don’t mind handling outreach through other platforms.

But it has one major drawback: you still need external tools to do anything with the list.

REsimpli: Stack, Trace, Market – All-in-One

REsimpli takes a more action-oriented approach. Once you’ve pulled a list using the built-in List Builder, you can:

• Stack it based on ownership length, equity, property type, and more
  
• Instantly skip-trace the stacked list for free
  
• Launch a multi-channel campaign (SMS, email, RVM, direct mail) right from the dashboard
  

You can even assign leads to team members, start follow-up sequences, or send direct mailers, without ever exporting a CSV.

If REISift is like a high-powered spreadsheet, REsimpli is like a full real estate command center.

CRM + Marketing in One Place: Where REISift Falls Short

REISift’s strength lies in organizing your data, but when it’s time to act on that data, the cracks start to show.

To run a full campaign, you’ll likely need:

• A CRM like Podio or LeftMain
  
• A dialer or call tool
  
• A skip tracing platform
  
• An email/SMS automation tool
  
• A spreadsheet to track it all
  

That’s five tools, five subscriptions, and a lot of copy-pasting.

REsimpli: Everything Under One Roof

REsimpli was built to eliminate that complexity. It bundles everything a real estate investor needs into one platform:

• CRM: Manage every lead, task, and note with custom statuses and pipelines.
  
• Marketing Automation: Create drip sequences across SMS, email, RVM, and direct mail.
  
• Calling & Inbound Routing: Use the built-in dialer and AI to follow up or answer calls.
  
• Skip Tracing: Instantly append contact data without leaving your screen.
  
• Team Collaboration: Assign leads, control permissions, and track performance with roles and KPIs.
  
• Accounting + KPIs: Understand your ROI and cash flow in real time.
  

With REsimpli, you’re not just managing leads; you’re moving them through your pipeline faster, smarter, and without hiring extra help.

Use Case Scenarios

Still unsure which platform fits your business? Here’s a quick guide based on real-world investor profiles:

In short:

• REISift is for investors who love spreadsheets and don’t mind connecting five different tools.
  
• REsimpli is for investors who want to close deals without toggling between tabs.

REISift or REsimpli: Which One Should You Choose?

Let’s keep it simple:

Choose REISift if:

• You already have separate CRM and marketing tools in place.
  
• You want granular tagging and filtering above all else.
  
• You prefer to control each step in your workflow manually.
  
• You’re okay with exporting data and using third-party dialers or mailers.
  

Choose REsimpli if:

• You want to do everything inside one platform: list pulling, stacking, skip tracing, CRM, marketing, and automation.
  
• You’re tired of duct-taping tools together and dealing with syncing issues.
  
• You value time-saving AI tools that handle repetitive tasks for you.
  
• You want a system that’s simple enough for a solo investor but powerful enough for a team.
  

If your business depends on speed, simplicity, and scale, REsimpli is the clear choice.

Final Verdict

If you’re the type of investor who loves organizing lists, tagging records, and integrating tools manually, REISift will give you the control you want.

But if your priority is moving faster, closing more deals, and managing everything from one clean dashboard, REsimpli wins hands down.

It’s not just a CRM. It’s:

• A list builder
  
• A list stacker
  
• A skip tracing engine
  
• A marketing automation tool
  
• A virtual assistant (thanks to AI)
  
• A KPI tracker
  
• And a full mobile command center for your business
  

In 2025 and beyond, real estate investing rewards those who act fast. REsimpli is built to help you do exactly that.