Choosing the right CRM can be the difference between a growing deal pipeline or a pile of missed opportunities. Two platforms dominate the real estate investor CRM space in 2025: REsimpli and FreedomSoft.
Both were built specifically for real estate investors. But they serve different types of users, and one is clearly better suited for modern investor workflows.
This article breaks down REsimpli vs. FreedomSoft so you can confidently choose the tool that helps you close more deals.
Feature | REsimpli | FreedomSoft |
Built for REI | ✅ Yes | ✅ Yes |
Skip Tracing | ✅ Free | ✅ Paid |
AI Capabilities | ✅ 8 AI Agents | ❌ None |
List Stacking | ✅ Yes | ✅ Yes |
Driving for Dollars | ✅ Mobile App | ❌ None |
Custom Websites | ✅ Included | ✅ Included |
Drip Campaigns | ✅ Yes | ✅ Yes |
Pricing | $149–$849/month | $197+/month |
REsimpli’s rapid rise in 2025 comes down to its investor-first feature stack, including:
While FreedomSoft hasn’t evolved as quickly, it still delivers on core needs:
However, it lacks modern design, mobile tools, and AI enhancements that are becoming standard in 2025.
FreedomSoft helped define investor CRMs, but REsimpli is redefining what’s possible.
If you’re serious about lead generation, follow-up, and reducing manual work, REsimpli is the better choice.
Don’t just listen to us, watch the numbers and read the objective analysis. Compare REsimpli to 9 other top CRMs in our full guide.
Yes. REsimpli has a faster setup, cleaner UI, and automation built in.
Yes, but it’s a paid add-on. REsimpli includes it for free.
REsimpli offers more automation, AI, and mobile capabilities ideal for scaling.