REsimpli vs Carrot: Which is the Best for Real Estate Investors?

Choosing the right CRM platform can make or break your real estate business. With so many options available, two names often come up: REsimpli and Carrot.

Both platforms promise to help real estate investors find motivated sellers, generate leads, and close more deals, but which one truly delivers on those promises?

So if you’re asking yourself:

• “Should I use Carrot or REsimpli?”
  
• “Is REsimpli a good Carrot alternative?”
  
• “What’s better for managing leads and closing deals?”

This breakdown is for you.

Whether you’re a beginner or an expert in the real estate market, this guide will help you identify the strengths and limitations of each platform.

Overview of REsimpli and Carrot

REsimpli

Founded with the goal of streamlining real estate investing, REsimpli is a powerful all-in-one CRM tailored specifically for real estate investors.

Its core strength lies in combining robust lead generation tools, AI agents, automation workflows, a customizable deal pipeline, and built-in accounting features, all under one roof.

REsimpli’s platform includes unique functionalities like list stacking to find motivated sellers, Driving for Dollars for discovering off-market properties via mobile, free skip tracing, and automated multi-channel drip campaigns (SMS, email, direct mail, RVM). 

With a fully mobile-enabled app, intuitive dashboards, and real-time KPI tracking, REsimpli caters to all levels of real estate investors who want to work smarter, not harder.

Carrot

Carrot, originally known for its real estate investor-focused websites, has expanded into lead generation and marketing automation. It offers SEO-optimized websites designed to attract motivated sellers and capture leads efficiently. 

Carrot also provides email drip campaigns and some basic CRM functions aimed at nurturing leads.

While Carrot excels at building attractive lead capture sites with a focus on content marketing and SEO, its CRM capabilities and automation tools are more limited compared to comprehensive platforms like REsimpli.

Feature Comparison: REsimpli vs Carrot

To help you quickly grasp how these two platforms stack up, here’s a side-by-side comparison of key features real estate investors care about most.

CRM & Lead Management: Where Carrot Falls Short

Carrot does not have a built-in CRM.

You’ll need to:

• Connect to Podio or Follow Up Boss
  
• Set up third-party tools to manage leads
  
• Manually move contacts between systems
  
• Handle follow-ups with no visibility

REsimpli includes:

• Visual lead pipelines
  
• Auto-triggered follow-up sequences
  
• AI to answer calls, text leads, or re-engage cold prospects
  
• Team task assignments and mobile app access
  
• Built-in KPI tracking and lead source attribution

With REsimpli, you never lose a lead due to human delay.

AI Features: The Game-Changer for Real Estate Investors

Carrot offers zero AI functionality.

REsimpli’s built-in AI does the heavy lifting:

• CallAnswer AI: Instantly answers calls, engages sellers, then transfers, sends booking links, or schedules callbacks, ideal for after-hours or busy times.
  
• CallGrader AI: Evaluates your team’s calls on connection, negotiation, and closing, giving actionable feedback to improve performance.
  
• MeetGrade AI: Records and transcribes in-person seller meetings via the app, then creates clear summaries with key insights and next steps.
  
• LeadScore AI: Scores and prioritizes leads using 150+ data points, highlighting hot leads based on engagement, property info, and past deals.

These features run automatically, allowing your business to stay in motion 24/7, with zero human effort required.

Mobile App & On-the-Go Tools

REsimpli’s dedicated mobile app is designed for investors and agents working in the field. Features like Driving for Dollars, skip tracing, and call management keep your pipeline updated in real time, no matter where you are.

Carrot websites are mobile responsive, but they do not have a dedicated CRM app or field tools, which can limit investors who rely on mobile workflows.

Marketing Automation: Who Saves You More Time?

Carrot lacks automation capabilities. You’re on your own for:

• SMS or email sequences
  
• Ringless voicemails
  
• Cold calling
  
• Direct mail or follow-up reminders

REsimpli includes:

• Full SMS and email campaign tools
  
• Voicemail drops and power dialers
  
• Trigger-based automations for every lead stage
  
• Direct mail integration
  
• Drip campaigns tied to pipeline status

You don’t need five tools or a VA to keep up with follow-ups, just REsimpli.

Accounting and Financial Management

REsimpli includes built-in accounting tools to track expenses, revenue, and profitability, streamlining your back-office work without needing separate software.

Carrot does not provide any accounting or financial management features, so you’ll need external tools for bookkeeping.

Support & Community: Who Has Your Back When It Matters?

Carrot:

• Email and content support
  
• Weekly group coaching
  
• Self-service documentation

REsimpli:

• 1-on-1 onboarding and personalized support
  
• Live chat and Live Zoom (waiting time: under 1 min)
  
• Weekly Mastermind coaching calls with expert investors
  
• Tactical training, case studies, and webinars
  
• Built by real estate investors, not just software people

When you need real help, REsimpli delivers it with context and urgency.

Pricing and Value for Money

Pricing is always a critical factor for real estate investors choosing a CRM. Let’s break down the costs and value propositions of REsimpli and Carrot.

Is REsimpli Worth the Price?

REsimpli’s pricing may appear higher than Carrot’s base website plan, but it’s important to consider what you’re getting. REsimpli offers an all-in-one system that eliminates the need for multiple separate tools.

For investors looking to scale, the time savings and efficiency from integrated automation, mobile tools, and financial tracking often translate into closing more deals faster, making REsimpli a high-ROI investment.

Carrot’s more affordable entry price suits investors or agents focused primarily on building strong SEO websites with basic lead nurturing. However, Carrot’s limitations may require additional software purchases, which can add up.

Final Verdict: Which CRM Should Real Estate Investors Choose?

If you want a CRM that does it all, from lead generation and multi-channel marketing automation to deal tracking and financial management, REsimpli is the clear choice. 

Its mobile tools and investor-focused features enable investors at any level to scale efficiently and close deals faster.

Carrot is a great option if your primary goal is a high-performing website with SEO baked in and you want simple drip email sequences, but you may quickly outgrow it if you need a fully integrated investor CRM.

Ready to See How REsimpli Can Transform Your Real Estate Business?

Take the leap with confidence, start your free trial today, and experience the all-in-one platform built to help real estate investors like you close more deals, automate marketing, and manage your entire business seamlessly.