REsimpli Mastermind Recap – Getting Your First Leads Fast with Rob Syfert (20th January, 2026)

Today we hosted our weekly REsimpli Mastermind session featuring Rob Syfert, the new Head of Customer Success at REsimpli. Rob shared a highly tactical walkthrough focused on one core objective: helping investors get real seller conversations fast without adding more tools, subscriptions, or complexity.

Below is a structured recap of the key topics, lessons, and takeaways from the session.

Topic: Getting Quick Wins and Leads Inside REsimpli

Challenge: Newer investors often believe they need more software, more integrations, or more marketing channels before they can start. In reality, this mindset delays the only thing that creates deals: talking to sellers.

Advice:
Rob demonstrated how to go from zero leads to live seller calls in under 10 minutes using only built-in REsimpli features:

• Use List Builder to pull a simple, high-probability list:
  
  • Target one city
    
  • Filter by single-family homes
    
  • Equity above 30–50%
    
  • Vacant properties
    
• Push the list directly into List Stacking
  
• Skip trace the list (included in the subscription)
  
• Call or text sellers immediately from inside the CRM

No dialer. No exports. No extra tools.

Key Insight:
If you are not actively talking to sellers, nothing else matters. Simplicity beats complexity, especially early on.

Topic: Eliminating Noise and “Rabbit Hole” Marketing

Challenge: Many investors stall because they chase shiny tools, new platforms, or “perfect” setups instead of taking action.

Advice:

• Stop adding tools. Start removing friction.
  
• Focus only on what gets you conversations today.
  
• You do not need a dialer, PPC, or direct mail to get started.
  
• Make offers first. Optimize later.

Rob emphasized that most investors do not have a marketing problem, they have an execution problem.

Key Insight:
More software does not equal more deals. More conversations do.

Topic: Calling Sellers Without Fear of Spam Flags

Challenge: Investors worry about phone numbers being flagged as spam or losing A2P-compliant numbers.

Advice:

• Expect some spam flags at scale. This is normal.
  
• REsimpli scrubs against DNC and includes spam detection.
  
• If a number shows low contact rates (below ~10%), replace it.
  
• Avoid dialing extreme volumes per number per day.
  
• Monitor performance weekly, not emotionally per call

Rule of Thumb:

• About 10% contact rate is healthy for cold calling
  
• Consistently lower rates signal a number issue, not a strategy issue

Key Insight:
Spam risk is unavoidable. Managing it intelligently is part of the business.

Topic: Skip Tracing Quality and Data Expectations

Challenge: Users often ask whether REsimpli skip tracing is better or worse than other providers.

Advice:

• Nearly all major platforms use the same 2–3 enterprise-level data providers
  
• Differences are marginal unless you are doing high-volume, multi-market operations
  
• For beginners and small teams, built-in skip tracing is more than sufficient
  
• Better input data (owner name + address) leads to better results than switching providers

Key Insight:
Skip tracing quality is rarely the bottleneck. Activity and follow-up are

Topic: Following Up With Unqualified or “Maybe Later” Leads

Challenge: Many investors do not know what to do with owners who are verified but non-committal.

Advice:

• If ownership is confirmed and interest exists, move them into leads
  
• Use automated drip campaigns and task reminders
  
• Avoid over-segmentation by timelines (“spring,” “3 months,” etc.)
  
• Follow up every 4–8 weeks at minimum
  
• Most deals come from long-term follow-up, not first contact

Industry Reality Shared: Over 50% of deals at scale come from follow-up, not initial outreach.

Key Insight:
Automation exists to protect you from forgetting. Use it.

Topic: SMS Best Practices and Deliverability

Challenge: Users worry about text deliverability, TCPA issues, and being flagged by carriers.

Advice:

• Keep daily SMS volume conservative
  
• Use short, simple introductory messages
  
• Avoid trigger words like “cash offer”
  
• Engagement improves deliverability
  
• Less copy outperforms longer explanations

Rob also clarified that carrier behavior varies by network, and filtering decisions are largely carrier-driven, not CRM-driven.

Key Insight:
Your first message should aim to start a conversation, not explain your business.

Topic: Account Managers and Customer Success Changes

Update Shared: REsimpli is transitioning to U.S.-based investor account managers for higher-level strategy support.

• Prior onboarding focused on technical setup
  
• New model focuses on investor strategy, workflows, and simplification
  
• Account managers help ensure you only use features you actually need
  
• Live chat and Zoom support remain available for technical questions

Key Insight:
Support is shifting from “how to click” to “how to win.”

Topic: Choosing the Right Marketing Channel

Challenge: Users ask which channel works best: cold calling, SMS, direct mail, PPC, or driving for dollars.

Advice:

There is no universal “best” channel.

Choose based on:

• Your budget
  
• Your consistency
  
• Your ability to stick with one channel for 90 days

Lower budgets favor:

• Cold calling
  
• SMS
  
• Targeted driving for dollars
  
• Small, niche direct mail lists

Higher budgets allow:

• PPC
  
• Facebook lead ads
  
• Larger inbound campaigns

Key Insight:
The best channel is the one you will execute consistently without quitting.

Best Advice From the Session

The investors who succeed are not the ones with the most tools. They are the ones who:

• Talk to sellers every day
  
• Simplify instead of stacking software
  
• Follow up longer than their competition
  
• Accept imperfect data and act anyway
  
• Commit to one strategy and execute it relentlessly

As Rob put it clearly:
If you talked to 100 sellers a day for 100 days, your outcome would be inevitable.

Consistency, not creativity, is what closes deals.