Today’s REsimpli Mastermind featured Chad Young, owner of Easy Homebuyer, who broke down two of the most overlooked lead sources in real estate investing: one completely free and one low-cost with massive ROI. Chad shared real numbers, case studies, and the exact systems his team uses to generate hundreds of deals per year without chasing crowded lists or auctions.
Context:
Chad operates in the Spokane, WA and Coeur d’Alene, ID markets and runs a five-year-old business that closes over 200 deals per year across wholesaling, fix-and-flip, new construction, and rentals. His company employs around 20 team members and spends roughly $300,000–$350,000 per month, with approximately $170,000 allocated to inbound marketing.
Key Insight:
At scale, deal flow is less about chasing new tactics and more about finding repeatable, unfair advantages that others overlook.
Challenge:
Most investors rely on public auctions, where competition is high, pricing is aggressive, and properties are often purchased sight unseen.
Advice:
Chad introduced the National Community Stabilization Trust (NCST), a little-known program formed after the 2008 housing crisis to stabilize neighborhoods by placing REO properties with qualified local buyers.
Key details:
Key Insight:
If your competition is not signed up, they cannot compete. NCST creates a true first-look advantage with almost no buyer competition.
Challenge:
Many investors assume government or nonprofit programs are difficult to access or not available to for-profit operators.
Advice:
Chad clarified that while NCST partners with nonprofits and developers, for-profit investors can qualify if they demonstrate rehab experience.
Deal mechanics:
Key Insight:
NCST is strict, fast-moving, and relationship-based, but the trade-off is extremely high-quality deals with minimal competition.
Case Study 1:
Case Study 2:
Case Study 3:
Key Insight:
Existing leads that fail to convert today can turn into highly profitable opportunities later when paired with the right channel.
Challenge:
Many investors ignore realtors as a lead source or approach them with vague, low-impact messaging.
Advice:
Chad shared a postcard-based campaign targeting active real estate agents.
Key strategy:
Messaging focused on:
Results:
Key Insight:
Realtors already have motivated sellers. Position yourself as the easiest solution, not another buyer
Challenge:
Investors often overthink messaging and constantly change strategies instead of sticking with what works.
Advice:
Key Insight:
Most deals go to the investor who stays visible the longest, not the one with the flashiest marketing.
Challenge:
High-volume operations leave money on the table by ignoring leads that fall outside their buy box.
Advice:
Chad shared plans to launch an in-house real estate team:
Key Insight:
Every lead has value. If it does not fit your acquisition model, it can still produce revenue through listings.
The biggest opportunities in real estate are rarely new tools or secret lists. They come from:
Investors who win long-term are not the ones chasing hype. They are the ones quietly building systems their competitors never see.