REsimpli Mastermind Recap – Building a Location-Free Real Estate Business with Eric McAvoy (13th January, 2026)

Today we hosted our weekly REsimpli Mastermind, featuring a deep and practical conversation with Eric McAvoy, a wholesaler and land investor who runs his real estate business remotely while traveling the world.

Eric shared his journey from struggling solo operator to building a systems-driven business that supports a location-independent lifestyle. Below is a breakdown of the key lessons, frameworks, and strategies discussed.

Topic: From Solo Operator to Systems-Driven Business

Challenge: Many investors try to do everything themselves for too long, believing it saves money but ultimately limiting growth and freedom.

Advice:

• Eric spent his early years trying to be a one-man band, handling lead generation, acquisitions, and dispositions alone.
  
• The turning point came when he hired a strong acquisition manager, allowing him to step out of daily lead work.
  
• Hiring the right people mattered more than hiring fast.
  
• Systems, clear expectations, and training allowed the business to operate without constant oversight.

Key Insight:
Freedom in real estate doesn’t come from more hustle. It comes from building systems and trusting people to run them.

Topic: Why Eric Chose Wholesaling Over Flipping

Challenge: Flipping houses added stress, overhead, and operational complexity that didn’t align with Eric’s lifestyle goals.

Advice:

• While virtual flipping is possible, Eric found wholesaling far more scalable and flexible.
  
• Wholesaling allowed him to remove construction risk, rehab timelines, and on-the-ground management.
  
• He optimized for simplicity, predictability, and peace of mind.

Key Insight:
The “best” strategy is the one that aligns with how you want to live, not just how much you want to make.

Topic: Designing a Business Around Lifestyle (Not the Other Way Around)

Challenge: Many investors rely on yes/no questions or rush to price.

Advice:

• Eric reverse-engineered his business using a “perfect day” exercise.
  
• He defined what an ideal random Tuesday looked like before scaling.
  
• His goal was not maximum revenue, but maximum quality of life.
  
• He intentionally avoided chasing scale for ego or social media optics.

Key Insight:
If your business doesn’t support the life you want, it will eventually burn you out, no matter how profitable it is.

Topic: Core Systems Needed to Run Real Estate Remotely

Challenge: Running a real estate business across time zones requires clarity, structure, and delegation.

Advice:

• Identify the most time-consuming tasks first and delegate them in this order:
  
  • Lead generation
    
  • Acquisitions
    
  • Dispositions
    
• Build a simple management structure:
  
  • Acquisition Managers work leads
    
  • Disposition Managers sell contracts
    
  • Sales Managers oversee both
    
• Eric now spends most of his time meeting with sales managers and partners, not handling deals directly.

Key Insight:
You don’t need dozens of systems. You need a few reliable ones that don’t depend on you.

Topic: Training, Hiring, and Retaining Talent

Challenge: High churn among acquisition and disposition managers often comes from poor training and misalignment.

Advice:

• Eric uses structured SOPs combined with roleplay-based training.
  
• AI roleplay tools are now used to simulate seller conversations before reps ever touch live leads.
  
• Clear metrics and deadlines are set from day one.
  
• During hiring, Eric focuses heavily on understanding a candidate’s long-term personal goals.

Key Insight:
Retention improves dramatically when employees can achieve their personal goals while working for you.

Topic: Digital Nomad Reality – Challenges & Tradeoffs

Challenge: Traveling while running a business is not a vacation.

Advice:

• Early mistakes included treating travel like downtime.
  
• Eric now sets strict work schedules and plans exploration separately.
  
• Internet reliability was solved with tools like Starlink.
  
• Productivity may drop slightly, but the tradeoff is intentional and worth it.

Key Insight:
Location freedom requires discipline, not less work.

Topic: Transitioning Into Land Investing

Challenge: Many investors believe land is complex or harder than residential deals.

Advice:

• Land simplified Eric’s business by removing rehab, tenants, and ARV calculations.
  
• His team built relationships with national and regional developers.
  
• Buy boxes were defined down to zip codes, streets, and exact criteria.
  
• Marketing is now hyper-targeted to known buyer demand.

Key Insight:
Land investing becomes simple when you start with buyers, not properties.

Topic: Building Buyer Relationships (Not Buyer Lists)

Challenge: Mass email and text blasts waste time and weaken buyer trust.

Advice:

• Eric prioritizes deep relationships with repeat buyers.
  
• Deals are sent only when they fit exact buy criteria.
  
• VIP buyers always see deals first before any broad distribution.
  
• This approach increases speed, trust, and closing certainty.

Key Insight:
Strong buyer relationships outperform massive buyer lists every time.

Topic: Marketing Priorities for New & Busy Investors

Challenge: Limited time and budget can stall deal flow.

Advice:

• Choose between investing time or money. You must commit to one.
  
• With budget: Pay-Per-Lead services can generate fast results.
  
• Without budget: Build buyer lists and JV deals through Facebook groups.
  
• On-market deals can work if you learn investor math and educate agents.

Key Insight:
Deals don’t require capital. They require commitment, consistency, and problem-solving.

Topic: Biggest Failure & Breakthrough Moment

Challenge: Eric spent over $35,000 on marketing before closing his first deal.

Advice:

• He nearly quit after seven months with nothing to show for it.
  
• Took a commission-only sales job to survive.
  
• Hired a single cold caller, then closed $25,000 within 60 days.
  
• Used that momentum to go full-time and rebuild confidence.

Key Insight:
Most people quit right before the skill compound effect kicks in.

Best Advice from the Session

The investors who build freedom-focused businesses are not the ones chasing:

• Lamborghinis
  
• Instagram validation
  
• Maximum scale at all costs

They are the ones who:

• Define their ideal life first
  
• Build systems intentionally
  
• Hire slowly and thoughtfully
  
• Solve real problems for sellers
  
• Stay aligned with what actually matters to them

Real estate is a tool. When used intentionally, it can fund not just wealth, but freedom, peace, and fulfillment.