REsimpli Features You Didn’t Know You Needed (Until Now)

Introduction

You probably know REsimpli as a CRM built for real estate investors. But if you’re only using it to track leads, you’re barely scratching the surface.

In 2025, REsimpli has evolved into a fully integrated operating system complete with list building, free skip tracing, marketing automation, and now, game-changing AI Agents.

If you’ve ever felt overwhelmed by follow-ups, lead prioritization, or even remembering what happened in a seller call, this article will show you how REsimpli now does the heavy lifting for you automatically.

What Makes REsimpli Different From Other CRMs?

Most CRMs help you store information. REsimpli helps you use it.

Instead of stitching together 4–5 tools to manage lists, call sellers, send texts, and track deals, REsimpli brings everything into one platform built specifically for real estate.

You get:

• CRM
  
• List Builder + Stacking
  
• Free Skip Tracing
  
• Built-in Dialer & Inbox
  
• SMS, RVM, Email, and Direct Mail campaigns
  
• Full Accounting & KPI Dashboard
  

And now, you get AI agents that help you work faster, smarter, and more efficiently than your competition.

The Core Features That Power Your Business

Even before AI, REsimpli stood out with:

• List Builder: Pull absentee owners, high-equity leads, and more without needing external list services.
  
• List Stacking: Combine and prioritize lists based on overlap and motivation filters.
  
• Free Skip Tracing: Append phone numbers and emails to your leads, no third-party needed.
  
• Campaign Automations: Send SMS, emails, and RVMs automatically based on lead behavior.
  
• Lead Pipelines: Customizable to match your workflow, with visual drag-and-drop functionality.
  
• Driving for Dollars App: Add leads on the go and launch campaigns from your phone.
  
• Full Accounting: Track expenses, revenue, and ROI per deal, campaign, or team member.
  

Now, with the release of REsimpli 5.0+, you don’t just automate workflows; you let AI handle entire tasks for you.

Meet REsimpli’s 8 AI Agents

Here’s how each AI Agent removes busywork so you can focus on closing:

1. CallAnswer AI

Automatically answers inbound seller calls, asks pre-set qualifying questions, and books appointments for your team so you never miss a hot lead again.

2. VoiceFollow AI

Sends follow-up voicemails to leads who didn’t respond the first time. Great for reactivating dead leads without lifting a finger.

3. Speed-to-Lead AI

Detects new leads from your forms or marketing campaigns and initiates contact instantly via SMS or voice. No more delays = higher conversion.

4. Conversational AI

Engages in back-and-forth messaging with leads using natural language. Perfect for handling FAQs, appointment setting, or initial screening.

5. CallGrade AI

Analyzes your team’s recorded calls and scores them based on tone, keywords, and outcome, helping you train faster and close better.

6. MeetGrade AI

Summarizes appointments using AI transcription, giving you clear next steps and decision insights without having to re-listen to calls.

7. LeadScore AI

Automatically ranks leads based on data points, urgency, and interaction history. Focus on the top 10% instead of chasing everyone.

8. KPI Insights AI

Surface performance trends, underperforming campaigns, and ROI insights across your business without you digging through reports.

How These Features Work Together

Let’s say a seller calls your campaign number:

• CallAnswer AI picks up and gathers the property info.
  
• The lead is added to your pipeline.
  
• Speed-to-Lead AI follows up instantly via SMS.
  
• LeadScore AI ranks the lead based on its urgency and data.
  
• If a call or meeting happens, CallGrade AI and MeetGrade AI summarize it.
  
• Your team gets the insights. You make the decision. AI handles the rest.
  

The result? Faster responses, cleaner pipelines, and more deals closed with less effort.

Why Investors Are Switching to REsimpli

Real estate investors are moving to REsimpli not just because it’s powerful but because it saves time, cuts tools, and scales with you.

• Say goodbye to Zapier chains and spreadsheet hell.
  
• Replace 4-5 tools with one that just works.
  
• Stay ahead of the competition with AI tools they haven’t adopted yet.
  

👉 Curious how REsimpli compares with older data tools like REISift? Here’s the full breakdown.