55+ Real Estate Video Statistics: Market Game-Changer (2025)

Video marketing has transformed real estate, with data showing dramatic impacts on listings and sales. We’ve compiled 55+ statistics from leading industry sources including NAR, Zillow, and PhotoUp to show you exactly how video can reshape real estate in 2025.

Top Real Estate Video Statistics (Editor’s Pick)

Video marketing has emerged as a game-changing tool in real estate, yet there remains a significant gap between its effectiveness and industry adoption. These statistics showcase the video’s impact on engagement, retention, and conversion rates while revealing how this powerful medium is reshaping real estate marketing strategies.

• Real estate listings with professional video get 118% more engagement
• Only 38% of agents use video for their listings
• Consumers retain 95% of a message when watching a video, compared to only 10% when reading text
• 92% of marketers reported that video provides them with a positive ROI
• Facebook is the most popular (75%) social channel for marketers to post videos, followed by YouTube (70%), and Instagram (58%)
• More than 80% of marketers say video has increased dwell time on their website
• 73% of homeowners say they are more likely to list with a real estate agent who offers video marketing
• Short-form videos are expected to grow at an annual rate of 10.04% between 2024 and 2028 
• 93% of businesses consider video a crucial part of their marketing strategy

Real-Estate Specific Impact

The data reveals a striking disconnect between video marketing’s proven effectiveness in real estate and its current adoption rate. These statistics show the direct impact of video on listing performance and engagement, demonstrating why video has become essential for competitive real estate marketing in 2025.

• Listings with video receive 403% more inquiries than those without
• Homes listed with video tours sell up to 31% faster than those without video
• 73% of homeowners say they are more likely to list with a real estate agent who offers video marketing
• Real estate listings with professional video get 118% more engagement
• Real estate listings with drone videos receive 68% more engagement
• Century 21 increased its home sales rate by 20% after running a video campaign on social media platforms
• Zillow reports that real estate video tours help listings sell 14% faster than listings without one
• Only 38% of agents use video for their listings
• Only 9% of agents create listing videos
• 80% of active listing agents rely on drone videography to market their listings
• More than 20% of commercial drone video shoots are now done for or related to a real estate goal

Sources: NAR, PhotoUp, Rechat, Inman

Consumer Behavior & Preferences

Understanding how consumers interact with video content is essential for real estate professionals in today’s digital landscape. These statistics reveal how viewing habits and preferences have shifted dramatically toward video content.

• 91% of consumers prefer video content
• 78% of people watch online videos every week, and 55% watch videos daily
• 54% of consumers want to see more video content from brands they support
• People are 52% more likely to share video content than other types of content
• 60% of US adults would now rather watch online videos than television
• The percentage of US adults who watch videos online has grown from 52% in 2008 to 82% in 2022
• Consumers retain 95% of a message when watching a video, compared to only 10% when reading text
• 90% of users say videos help them make purchase decisions
• 68% of consumers prefer watching an explainer video over contacting customer support for queries
• On average, people around the world watch 17 hours of video per week
• 58% of US adults aged 18-34 use their devices to watch digital videos daily

Sources: PhotoUp, Statista, Dash, Zight, Hour One, Pew Research

Business Results & ROI

For real estate professionals, understanding the concrete business impact of video marketing is crucial for making informed investment decisions. These statistics demonstrate video’s measurable effect on key performance metrics, from conversion rates to lead generation, revealing why it has become an essential tool for real estate marketing success.

• Video content on landing pages can increase conversion rates by up to 80%
• Including a video in email marketing leads to a 300% increase in click-through rates
• More than 80% of marketers say video has increased dwell time on their website
• Real estate videos increase brand awareness by 139%
• Marketers who use video receive 66% more leads than those who don’t
• 75% of experienced marketers say video has a more substantial ROI than photos alone
• 92% of marketers reported that video provides them with a positive ROI
• 87% of marketers have attributed steady growth in traffic to their websites to video content
• Landing pages that feature explainer videos see an 86% increase in conversion

Sources: Demand Sage, Dash, HubSpot, PhotoUp, Zight, Wyzowl

Video Production & Resources

Understanding how businesses approach video creation and allocate resources is vital for real estate professionals planning their content strategy. These statistics reveal current trends in video production methods and emerging technologies, from traditional teams to AI solutions.

• 62% of companies rely on individuals at the workplace to create videos
• 46% of marketers have an in-house video production team
• 21% of businesses opt for freelancers for video creation
• 16% work with video production agencies
• 57% of marketers use webcam or screen recordings for video creation
• Small businesses create an average of 15 videos per year
• Medium businesses create 84 videos per year
• Large businesses create 118 videos per year
• 59% of businesses plan to use AI to auto-generate captions or transcripts
• 50% of businesses will use AI to generate video scripts and outlines
• 35% of businesses plan to use AI to generate visuals or fix overdubs in videos
• 44% of marketers use generative AI tools for video and image creation

Sources: HubSpot, Wistia

Platform & Distribution Specific

Understanding where and how video content performs across different platforms is crucial for maximizing reach in real estate marketing. These statistics reveal viewing patterns and engagement rates across major social platforms, from YouTube to TikTok.

• Google is the most popular search engine, YouTube is the second
• YouTube is utilized by 90% of video marketers
• Nearly 241.8 million people in the US watch YouTube
• 167 million hours of TikTok video content is watched every minute
• Instagram video posts receive twice the engagement of other kinds of posts
• About 44% of Gen Z users claim that TikTok aids them in discovering new things
• 38% of Facebook users have inquired about a brand’s product after watching their story
• Facebook is the most popular (75%) social channel for marketers to post videos, followed by YouTube (70%), and Instagram (58%)
• 70% of viewers have purchased after seeing a brand on YouTube

Sources: Dash, Wyzowl, HubSpot, eMarketer, PhotoUp

Content Type Performance

Understanding which video formats and lengths drive the best results is critical for real estate professionals crafting their content strategy. These statistics reveal the effectiveness of different video types and durations, from live streams to short-form content, helping marketers optimize their video content for maximum engagement.

• Live videos get 10x more engagement than pre-recorded videos
• Videos under 60 minutes have a retention rate of 62%
• The highest video conversion rate (13%) is for videos around 60 minutes in length
• Short-form videos have a conversion rate of 1% to 4%
• 75% of individuals watch short-form video content on their mobile devices
• 83% of marketers believe that short videos should be less than 60 seconds in length
• 39% of marketers say videos between 30 to 60 seconds give the best ROI
• 58% of consumers find user-generated content (UGC) more authentic than branded content

Sources: Dash, Wistia, Wyzowl, Hour One

Industry & Market Size

Understanding the scale and growth of video marketing across industries provides crucial context for real estate professionals considering their digital strategy. These statistics demonstrate video’s dominance in digital communication and marketing budgets, revealing how different sectors are increasing their investment in this essential medium.

• Video streaming and downloads accounted for 82% of global internet traffic in 2022
• Ad spending in video advertising is expected to reach $191.3 billion in 2024 and $241.9 billion by 2028
• There are over 3.5 billion digital video viewers worldwide
• 93% of businesses consider video a crucial part of their marketing strategy
• Real estate companies have increased video creation by 132%
• Financial services have increased video creation by 83%
• The education industry has the highest video play rate of 46%
• Short-form videos are expected to grow at an annual rate of 10.04% between 2024 and 2028 

Sources: Statista, Vidyard, Wistia, Oberlo

Conclusion

Video marketing has proven transformative, with listings receiving 403% more inquiries when using video, yet only 38% of real estate agents currently utilize it. This gap between effectiveness and adoption represents a significant opportunity in the industry. 

As AI tools and short-form video continue to evolve, video content is set to become the standard for engaging with audiences in real estate.