65+ Real Estate Social Media Statistics: Power of Platforms (2025)

Discover how digital platforms are transforming real estate marketing with our collection of 65+ essential social media statistics for 2025. 

Drawing from REsimpli’s research and trusted industry sources, these insights cover everything from lead generation and content performance to consumer behavior and ROI, giving you a clear picture of what’s working in real estate social media today.

Top Real Estate Social Media Statistics (Editor’s Pick)

Social media has revolutionized how real estate professionals connect with and market to potential clients. These statistics highlight the effectiveness of digital marketing strategies and demonstrate why social platforms have become essential tools in modern real estate.

• Facebook ads for real estate have an average click-through rate of 1.59%
• 52% of leads from social media are of better quality than MLS leads (26%)
• Instagram posts with at least one hashtag receive 12.6% more engagement than those without
• 63% of Gen Z consumers appreciate direct mail marketing
• 78% of marketers who have used social media for 2 years or more report increased traffic to their websites
• YouTube is the second most visited website in the world and an essential platform for real estate video marketing
• 57% of Realtors believe social media helps maintain client relationships
• 63% of real estate agents use video content in their social media marketing strategy to advertise listings
• One-third of all online activity is spent watching videos
• 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts

Lead Generation

Lead generation is the lifeblood of real estate success in today’s digital landscape. These statistics reveal which channels are most effective at attracting qualified leads and converting prospects into clients, helping agents optimize their marketing efforts for maximum results.

• 451% increase in qualified leads through marketing automation software
• Portals generate 32% of agent leads they work with
• Organic search sees a 3.2% conversion rate for real estate leads
• Paid search has a conversion rate of 1.5%
• Email marketing has a conversion rate of 1.4%
• 38% of conversions happen via phone calls
• 61.7% of organic search users call the real estate agent
• 75.4% of paid ad clicks lead to calls to the real estate agent via a referral
• The average cost per lead for paid search ads is $30-$50
• 52% of leads from social media are of better quality than MLS leads (26%)
• 38% of new clients came from social media
• 44% of real estate agents generated at least one high-quality lead in 2020 from social media
• LinkedIn generates 277% more leads than Facebook and Twitter when used correctly for real estate marketing
• 92% of U.S. realtors use Facebook for Lead Generation
• Email marketing converts 40% better than social media

Sources: REsimpli, HubSpot, Porchlyte, Predis.ai, ValPal Network, Hootsuite, Canarian Properties, Ruler Analytics

Content Performance

Content effectiveness can make or break a real estate agent’s digital presence. These statistics reveal which formats and strategies drive the highest engagement across social platforms, helping agents optimize their content for maximum impact.

• Videos on social media generate 1,200% more shares than text & images combined
• Email marketing has an average open rate of 21.5% across industries, but real estate emails see higher open rates of around 23%
• Instagram posts with at least one hashtag receive 12.6% more engagement than those without
• Tweets with images are 150% more likely to get retweets
• 57% of website visitors come from combined organic and paid search marketing efforts
• Social media posts with videos have 48% more views
• 45.8% of consumers would rather communicate with a business through a messaging app than email
• Instagram ads have a higher engagement rate compared to other platforms, with an average rate of 1.22% for real estate businesses
• Facebook ads for real estate have an average click-through rate of 1.59%

Sources: REsimpli, Ubisend, Destinations by LeadingRE, Hubspot, ValPal Network, Adweek, Predis.ai

Consumer Behavior

Modern home buyers have transformed the real estate journey into a predominantly digital experience. These statistics reveal how different generations search for properties and what they expect from real estate professionals in today’s digital landscape.

• 96% of home buyers search for their dream home online
• 97% of homebuyers consider online reviews before making a decision
• 74% of surveyed homebuyers used a mobile device in their home search process in 2022
• 63% of Gen Z consumers appreciate direct mail marketing
• 99% of millennials and 90% of baby boomers begin their home search online
• 50% of home buyers found their homes online
• 88% of buyers expect virtual tours when looking for homes online
• 73% of consumers say positive reviews make them trust businesses more
• 71% of buyers choose agents with a strong social media presence

Sources: REsimpli, Realtor.com, NAR, Outbound Engine, ValPal Network, Hootsuite

Agent Investment

Understanding how successful real estate agents invest in technology and marketing is crucial for business growth. These statistics reveal the relationship between technology spending and income levels, helping agents make informed decisions about their business investments.

• More than 50% of real estate agents earning $100,000 or more spent over $2,500 on technology
• 25% of high-income earners in real estate reported spending $5,000 or more on technology
• 83.6% of middle-income earners (earning $50,000–$100,000) spent around $2,500 on technology
• 26.2% of real estate agents were classified as high-income earners ($100,000-$200,000+ annually)
• 21.3% of real estate agents were middle-income earners ($50,000-$100,000 annually)
• 21.5% of real estate agents earned less than $30,000 annually
• 70% of real estate agents send postcard campaigns in batches of 750 or less
• 67% of real estate marketers plan to increase their social media marketing budgets in 2024

Sources: REsimpli, ValPal Network, BrandonGaille

Marketing Tools

The right digital tools and technologies are reshaping how real estate professionals manage their online presence and marketing efforts. These statistics illuminate the current state of marketing tool adoption and AI integration in real estate, showing how agents are leveraging technology to streamline their operations and enhance customer experiences.

• 30% of Realtors use social media management tools daily
• 44% of marketers now use AI to help real estate agents be more efficient
• 33% of people believe AI and machine learning tools enhance customer experience by saving time
• In 2024, 48% of marketing teams aim to increase the adoption of AI in marketing
• Users believe AI & ML tools save time & improve customer experiences
• 70% of marketers want to learn more about messenger bots
• Only 44% of marketers agree they can measure their social media ROI
• 64% of marketers say that social media management is just one of their job responsibilities
• 82% of real estate businesses use social media platforms for marketing
• 90% of real estate agents use Facebook, followed by 52% on Instagram and 48% on LinkedIn

Sources: REsimpli, Fronetics Real Estate, Predis.ai, Statista, ValPal Network, Hootsuite

Digital Marketing ROI

Understanding the return on investment from digital marketing efforts is crucial for real estate professionals. These statistics reveal which strategies deliver the highest returns and how top performers achieve above-average results in today’s market.

• 60% of real estate agents say they get their highest ROI from social media marketing
• Top-performing real estate brokers see conversion rates over 12%, compared to the industry average of 4.7%
• Two-thirds of real estate agents think social media is better than a blog
• 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts
• 78% of marketers who have used social media for 2 years or more report increased traffic to their websites
• Marketers who use video grow revenue 49% faster than non-video users
• 57% of Realtors believe social media helps maintain client relationships

Sources: REsimpli, Predis.ai, Fronetics Real Estate, Hootsuite, ValPal Network, The Close 

Visual Content Impact

Visual content has become a game-changing force in real estate marketing. These statistics demonstrate how professional photography and video content directly impact property engagement and sales velocity in today’s digital marketplace.

• 403% more inquiries for real estate listings with video
• One-third of all online activity is spent watching videos
• Homes listed with professional photos sell 32% faster than those without
• 73% of homeowners are more likely to list with a realtor who uses video marketing
• 63% of marketers use video content in their social media marketing
• 23% use live video, and 77% plan to increase video content
• 63% plan to increase live video in the next year
• YouTube is the second most visited website in the world and an essential platform for real estate video marketing
• 63% of real estate agents use video content in their social media marketing strategy to advertise listings

Sources: REsimpli, Alexa Internet, Fronetics Real Estate, Porchlyte, Redfin, Predis.ai

Conclusion

The data shows real estate marketing is decisively shifting digital, with 96% of buyers searching online and video content generating 403% more listing inquiries, while marketing automation has boosted qualified leads by 451%.

This transformation suggests that digital and visual content mastery are becoming essential skills for real estate success.

As AI and social platforms evolve, agents who effectively blend digital innovation with personal connection will likely thrive in tomorrow’s market.