7 Real Estate Drip Campaign Examples That Actually Convert

Need real estate drip campaigns that actually lead to closings, not just opens?

We’ve tested and reviewed dozens of follow-up sequences used by top investors. Below are 7 drip campaign examples across email, SMS, voicemail, and direct mail designed to build trust, spark conversations, and move leads down your funnel.

Use these as-is or plug them into your REsimpli campaigns to get started fast.

1. The “Just Checking In” SMS (Day 1)

“Hey [Name], saw your property at [123 Main St], any chance you’re still looking to sell?”

Simple. Non-pushy. Perfect for recently added cold leads.

2. Voicemail Follow-Up After Missed Call

“Hey [Name], it’s [Your Name]. I noticed I missed a call from you about your property. Give me a call back or text if now’s a good time.”

You can automate this inside REsimpli with voicemail drops or even AI CallAnswer.

3. Post-Offer Nurture Email (Day 2)

Subject: Quick check-in on our offer

“Hey [Name], wanted to make sure you saw our offer on [Address]. Happy to discuss or adjust if needed. Let me know your thoughts.”

4. Direct Mail + SMS Combo

• Mail a postcard with an offer or intro
  
• Follow up 2 days later with:
  

“Hi [Name], did you receive the mail we sent about your property at [Address]? Just checking in.”

5. The “No Pressure” Reminder (Day 7)

“Totally understand if now’s not the right time. Just wanted to keep in touch in case something changes.”

Great for staying top of mind without being annoying.

6. Monthly Newsletter-Style Email

Subject: Local Home Sales & Opportunities

“Thought you might find this helpful, properties in [Zip Code] sold for [avg price] last month. If you’re curious what yours could go for, I’d be happy to run the numbers.”

Adds value and keeps your name in their inbox.

7. Final Close-Out Text (Day 21)

“We’re wrapping up offers for [Area] this week. Would you like to chat one last time before we move forward with other properties?”

Adds urgency without pressure.

This guide goes into real estate drip campaign strategies further.

Conclusion

Each message in a drip campaign should feel like a nudge, not a pitch. These examples work because they’re friendly, respectful, and consistent.