80+ Real Estate Agent Statistics: Market Mastery Guide (2025)

Discover the current state of real estate through our collection of 80+ essential statistics, compiled from various reliable sources. From market performance and buyer demographics to digital marketing trends and agent success metrics, this guide delivers key insights to help real estate professionals thrive in 2025.

Top Real Estate Agent Statistics (Editor’s Pick)

From the total number of active realtors to client acquisition patterns, these hand-picked statistics reveal the current state of real estate professionals and their interactions with clients. Discover the key metrics that are shaping agent success in today’s market.

• There are 1,554,604 realtors working in the United States.
• About 41% of listings receive a price reduction before getting an offer.
• About 89% of buyers purchased through an agent or broker.
• The average salary needed to purchase a single-family home is $102,557.
• Approximately 43% of clients found their agent through family or friend referrals, while 26% used their previous agent.
• About 22% of realtors spend $50-$250 monthly on lead generation.
• Approximately 52% of agents use social media for lead generation.
• Around 90% of agents with websites use them to showcase listings.
• Nearly 81% of sellers contacted only one agent, and 75% would use their agent again.

1. Market Performance & Pricing

Real estate market performance and pricing trends are vital signs of the industry. These statistics showcase current home sales activity, regional price movements, and expert forecasts to help you navigate today’s evolving market landscape.

• Existing home sales increased by 9.5% to 4.4 million in February 2024. 
• The Pending Home Sales Index increased to 75.6 in February 2024 by 1.6%. 
• New listings increased by 14.8% year-over-year in February 2024. 
• The housing affordability index was 105.5 in January 2024. 
• Private housing construction rose to 1.52 million annually in February 2024. 
• The median sales price reached $388,700 in February 2024, with Goldman Sachs predicting a 4.4% growth in 2025. 
• Unsold listings increased by 5.9% month-over-month. 
• The real estate market is expected to reach $637.80 trillion by 2024.
• The 15-year fixed mortgage rate stands at 6.13%. 
• The 30-year fixed mortgage rate stands at 7.1%. 
• Irvine, California experienced a 22.2% sales price growth. 
• Long Beach, California saw a 21.6% sales price growth. 
• Dallas, Texas achieved a 20.7% sales price growth.
• West Palm Beach, Florida recorded a 20.0% sales price growth.
• Paradise, Nevada showed a 19.8% sales price growth. 
• Sacramento, California experienced a net population inflow of 6,300. 
• Phoenix, Arizona had a net population inflow of 5,600.
• Los Angeles experienced a net population outflow of 35,600.
• Goldman Sachs predicts a 4.4% growth in home prices in 2025. 
• Mortgage Bankers Association predicts a 3.3% price increase. 

Sources: TheClose, Housing Wire, Agent Advice, Google Trends

2. Buyer Behavior & Demographics

Understanding who’s buying homes and how they make their decisions is crucial for success in real estate. These statistics reveal the demographic makeup and purchasing patterns of today’s homebuyers.

• Gen Z makes up 3% of all home buyers.
• Younger Gen Y/millennials constitute 17% of home buyers.
• Older Gen Y/millennials represent 21% of home buyers. 
• Gen Xers account for 24% of home buyers.
• Younger boomers make up 19% of home buyers. 
• Older boomers comprise 12% of home buyers. 
• The Silent Generation represents 4% of home buyers. 
• First-time home buyers represent 32% of all buyers, an increase from 26%. 
• Married couples make up 59% of home buyers, with a median household income of $95,900 for first-time buyers. 
• Single females account for 19% of home buyers. 
• Single males represent 10% of home buyers. 
• Unmarried couples constitute 9% of home buyers.
• The average salary needed to purchase a single-family home is $102,557. 
• The median duration of homeownership is 13.2 years. 
• Only 5% of buyers spent 0-15 minutes viewing their purchased home. 
• About 23% of buyers made 2 visits to their purchased home. 

Sources: NAR, Realtrends, Ruby Home, Hubspot

3. Agent Demographics & Business

Who makes up today’s real estate workforce? These statistics offer a detailed look at agent diversity, income, and experience levels across the industry, providing valuable insights into the professionals driving the real estate market.

• There are 1,554,604 Realtors working in the United States. 
• Women make up 56.6% of real estate agents, while men account for 43.4%. 
• The average real estate agent is 49 years old. 
• White agents make up 70.3% of the workforce. 
• Hispanic or Latino agents represent 13.0% of the workforce. 
• Asian agents constitute 6.8% of the workforce.
• Black or African American agents make up 5.2% of the workforce. 
• Male agents earn an average income of $92,081. 
• Female agents earn an average income of $87,645. 
• The median experience level is 11 years. 
• Spanish is spoken by 57.2% of agents as a second language. 

Sources: Zippia, NAR

4. Digital Marketing & Technology

In today’s digital age, technology, and online marketing have become essential tools for successful real estate promotion. These statistics reveal the dramatic impact of visual content, from professional photography to virtual tours, on property engagement and sales velocity.

• Video marketing increases product understanding according to 94% of marketers.
• Listings with video receive 403% more inquiries. 
• YouTube is the primary search platform for 51% of home buyers. 
• Social media videos generate 1200% more shares compared to images and text. 
• Properties with aerial photos sell 68% faster.
• Adding floor plans increases click-throughs by 52%. 
• Professional real estate photos cost an average of $230. 
• Homes with professional photography sell 32% faster.
• Virtual tours led to purchases for 63% of homebuyers in 2020. 

Sources: Ruby Home, Agent Advice, TheClose, NAR, Hubspot, Wordstream 

5. Client Service & Relationships

The foundation of real estate success lies in building strong client relationships. These statistics highlight how referrals and quality service drive agent selection and client loyalty.

• About 89% of buyers purchased through an agent or broker. 
• Approximately 43% of clients found their agent through family or friend referrals, while 26% used their previous agent. 
• Nearly 81% of sellers contacted only one agent, and 75% would use their agent again.

Sources: NAR

6. Transaction Data

Transaction metrics provide crucial insights into market performance and property valuations. These statistics reveal current timelines, price trends, and returns across different real estate sectors.

• The median time on the market before receiving an offer is 40 days. 
• Final sale prices typically match 100% of the listing price. 
• About 41% of listings receive a price reduction before getting an offer. 
• The average home seller gains 29% equity when selling. 
• The office sector shows 0.7% rent growth with an 8.4% cap rate. 
• The multifamily sector has 0.7% rent growth with a 5.9% cap rate.
• Retail spaces show 3.1% rent growth with a 6.8% cap rate. 
• The industrial sector shows 5.3% rent growth with a 7.3% cap rate. 

Sources: NAR, TheClose, Agent Advice

7. Agent Marketing & Lead Generation

In today’s digital-first real estate market, effective marketing and lead generation are vital for agent success. These statistics reveal how agents are leveraging digital platforms and marketing tools to connect with potential clients.

• About 22% of realtors spend $50-$250 monthly on lead generation.
• Approximately 52% of agents use social media for lead generation.
• Facebook is used by 92% of agents for business.
• Instagram is used by 68% of agents for business.
• LinkedIn is used by 52% of agents for business. 
• YouTube is used by 26% of agents for business. 
• About 53% of agents consider video marketing more important than websites.
• Approximately 47% of agents feel confident with social media skills. 
• About 80% of realtors planned to increase their social media presence.
• Zillow receives 281 million monthly visits. 
• Craigslist receives 231 million monthly visits. 
• Realtor.com receives 111 million monthly visits. 
• About 66% of realtors maintain a website. 
• Around 90% of agents with websites use them to showcase listings.

Sources: Realtor.com, SEMRush, TheClose, NAR

Conclusion

The real estate industry is embracing digital transformation while maintaining the value of personal relationships, with agents increasingly adopting new technologies and marketing strategies. Success in the field will continue to depend on effectively balancing these digital tools with authentic client connections.