15 Strategies on How to Get Listings in Real Estate

A Comprehensive Guide to Building a Robust Listing Portfolio

In real estate, listings represent not just potential sales, but also your public image in the marketplace. They are a clear indicator of your industry experience, dedication, and connections. 

This blog post will arm you with practical strategies on how to get real estate listings and amplify your standing in the competitive real estate market.

The Significance of Real Estate Listings

In case you’re new to the property game, real estate listings are essentially a public announcement that a property is on the market and available for sale or lease.

These listings provide critical information about the property, including its location, features, size, and price, along with photographs and contact details of the listing agent.

They are advertised through multiple platforms such as real estate websites, social media platforms, and Multiple Listing Service (MLS) databases.

Real estate listings are a critical tool for real estate professionals for several reasons:

1. Visibility and Exposure: Real estate listings increase an agent’s visibility in the market, exposing them to potential buyers, sellers, and investors.
   
   A strong portfolio of listings can boost an agent’s credibility and demonstrate their expertise in the market.
   
2. Generating Leads: Listings are a powerful lead generation tool. Every listing an agent gets puts them in front of potential buyers and sellers, helping to build a database of contacts and future prospects.
   
3. Income Opportunities: For realtors, listings are a primary source of income. The more listings an agent has, the more opportunities they have to earn commissions.
   
   A 2020 report from the National Association of Realtors found that the typical agent completed 12 transactions in 2019, representing both the buyer and seller in nearly half of these.
   
4. Building a Professional Image: The number and quality of an agent’s listings often reflect their reputation and standing in the real estate community.
   
   A successful agent is one who can secure and sell listings effectively.

Therefore, learning how to get real estate listings fast and efficiently is integral to growing a successful career in real estate.

Strategies, Tools, and Techniques to Drive Your Real Estate Listings Portfolio

If you are unsure how to get listings as a real estate agent, you’ll be pleased to know there are a wealth of strategies and actions you can take to improve your listings game.

Construct a Robust Online Presence

The internet is the primary tool used by 97% of home buyers during their search.

Developing an engaging website that offers a user-friendly experience, detailed listings, engaging content, and strong SEO can drive your visibility on search engines and attract potential clients. 

Furthermore, optimize your profile on real estate listing websites like Zillow, Realtor, and Trulia to reach a wider audience.

Tap into Expired Listings

One of the best ways to answer the question of how to get more listings as a real estate agent. 

Expired listings are homes that didn’t sell during their contract period. These sellers may feel let down by their former agent, providing an opening for you. 

Avoid criticizing the previous agent. Instead, seek to understand why the client thinks the property didn’t sell by asking open-ended questions.

Consider offering new and original marketing strategies or suggesting adjustments to their selling approach to turn their disappointment into a new opportunity for you.

Master Social Media Platforms

Social media platforms, particularly Facebook, Instagram, and LinkedIn, are becoming increasingly popular for real estate listings. Each platform targets different demographics, allowing you to tailor your approach. 

For instance, Facebook is popular among baby boomers, while Instagram appeals to millennials.

Tools like Hootsuite and Buffer can streamline your social media management, while real estate hashtags, such as #JustListed or #DreamHome can improve your posts’ visibility.

Engage FSBO Sellers

FSBO (For Sale By Owner) sellers often need professional help to navigate the complexities of the real estate market.

Provide them with a compelling value proposition that outlines how you can help them sell their property faster and at a higher price.

Network, Network, Network

In real estate, who you know matters as much as what you know. Regularly attend local events, community gatherings, and real estate conferences to connect with potential buyers and sellers. 

Consider joining real estate associations, business groups, or volunteer organizations to further extend your reach.

Revive Direct Mail Campaigns

In the digital age, a well-crafted direct mail campaign can actually be a great way to stand out and capture attention.

Send personalized postcards or letters offering your services, sharing local market data, or inviting recipients to upcoming open houses.

Cultivate Long-Term Relationships

Stay in touch with past clients through regular newsletters, holiday cards, or personal emails.

This can lead to repeat business and referrals, as according to the National Association of Realtors, 41% of sellers choose agents referred to them by friends or neighbors.

Harness Cold Calling

While daunting, cold calling can get positive results when done correctly.

Use software tools like Mojo or REDX to streamline the process. Ensure you follow up with potential leads and maintain a friendly yet professional approach. And don’t take anything personally.

Amplify Referrals

Encourage satisfied clients to refer you to their friends and family, as 39% of sellers use agents referred to them by previous clients. Offering a referral reward can also incentivize clients to spread the word about your services beyond their usual circle.

Host Informative Real Estate Seminars

Hold seminars on buying or selling real estate to demonstrate your expertise and value proposition.

These can be in-person events or webinars to accommodate a larger audience and allow people to access your insights from all over the world. Be sure to follow up with any leads following the event

Leverage Real Estate CRM Software

CRM software, like REsimpli, can help manage data, organize leads, track interactions, and streamline marketing efforts, facilitating a more efficient way to grow your listings.

Forge Strategic Partnerships

Building relationships with industry peers such as real estate attorneys and divorce lawyers can provide a steady stream of potential clients.

They can refer clients who need to buy or sell properties due to legal circumstances.

Organize Open Houses

Open houses attract potential buyers and curious neighbors.

Hosting successful open houses can help you showcase your expertise to potential sellers in the area and get the neighborhood talking.

Dominate a Specific Neighborhood

By consistently marketing to a particular neighborhood, you can position yourself as the go-to real estate expert in that area.

Tools like Geographic Farm can help you target and monitor a specific area.

Prioritize Customer Service

Exceptional customer service leads to satisfied clients, which in turn can increase referrals and repeat business. Ensure clear communication, transparency, and personalized service in all your dealings.

Embarking on these strategies can vastly enhance your ability to get more listings in real estate.

While implementing these, remember that building a successful real estate business takes time and consistent effort. 

Keep visiting our blog for more valuable insights that add value to your real estate career.