In real estate investing, finding motivated sellers is the key to consistent deal flow. These are the owners who need to sell, not just want to.
Whether it’s due to financial hardship, life changes, or property issues, motivated sellers are often more flexible with price and terms, making them ideal targets for wholesalers, flippers, and buy-and-hold investors alike.
But how do you find these sellers before your competition does? It’s not enough to pull a list of addresses and hope for the best. You need a strategy, the right filters, and the right tools to identify real signs of motivation.
This article breaks down exactly what makes a seller “motivated,” which data points to look for, and which platforms investors are using to track them down.
A motivated seller is someone who has a pressing reason to sell their property. The motivation could be personal, financial, or situational. Common examples include:
These scenarios often lead to time-sensitive decisions, which means motivated sellers may be open to cash offers, flexible terms, or quick closings.
When pulling data or canvassing a neighborhood, here are some signs of seller motivation to look for:
Individually, these traits may not mean much, but stacked together, they can point to highly motivated leads.
Let’s look at the platforms that help real estate investors filter through thousands of records to find the sellers most likely to say yes. Let’s look at the platforms that help real estate investors filter through thousands of records to find the sellers most likely to say yes.
REsimpli offers a built-in List Builder designed specifically for real estate investors looking to streamline their marketing efforts.
You can search by location, ZIP, city, or county, and apply filters like vacancy, high equity, ownership duration, loan balance, and more.
What sets REsimpli apart is its ability to combine these filters into stacked lists that highlight leads matching multiple motivation signals.
REsimpli’s list-building feature provides investors with the ability to find off-market deals by going through different motivations:
This helps investors target sellers who are not just in distress, but show multiple indicators of being ready to sell, increasing your chances of closing more deals.
But REsimpli’s List Builder isn’t just about building smarter lists; it’s about speed and execution. Once you’ve generated a targeted list, you can:
The real magic lies in how seamlessly List Builder integrates with REsimpli’s end-to-end CRM. There’s no need to export/import files, bounce between tools, or pay extra for outside data platforms.
Whether you’re just getting started or scaling your marketing, you can pull, clean, skip trace, and reach out, all within one platform.
It’s not just a data tool, it’s a deal flow engine.
Motivated sellers are the foundation of a successful real estate investing business. By using the right data points and combining them in smart ways, you can identify owners who are most likely to make a deal.
Platforms like PropStream and BatchLeads help you filter through the noise, while integrated systems like REsimpli offer a streamlined workflow from building lists to making contact within a single platform. Regardless of which tool you choose, the key is consistency, speed, and focus.
Finding the right seller doesn’t have to be hard. You just need the right signals and the right system to act on them.
Unlike standalone platforms, REsimpli combines list building, lead management, automation, and outreach into one CRM—so you don’t need to export/import data or manage multiple subscriptions. It’s a true all-in-one system.
One motivation flag might not be enough. When a property shows multiple signals, like being vacant and tax delinquent and owned by an absentee owner, he likelihood of the owner wanting to sell increases significantly.
Consistency is key. You should pull and refresh your lists regularly, either weekly or biweekly, depending on your market size and campaign strategy.
Set up automated follow-up campaigns inside your CRM using REsimpli’s tools. Many deals close on the 5th, 6th, or 7th touchpoint, so staying persistent is crucial.