How to build your marketing list using Driving for Dollars

How to Build a Marketing List Using Driving for Dollars Strategy

When it comes to building a successful real estate business, having a solid marketing strategy is crucial. While there are many different marketing channels to choose from, one strategy that should be considered is driving for dollars. In this article, we’ll discuss why driving for dollars should be a part of your real estate marketing strategy.

Why is Driving for Dollars Important in your Marketing Strategy?

While there are many different marketing channels you could use to promote your real estate business, driving for dollars offers several key benefits.

1. Highly Targeted Lists – Driving for dollars allows you to create a highly targeted marketing list. By focusing on distressed or vacant properties, you can create a list of property owners who are more likely to be motivated to sell. This can save you time and money by ensuring your marketing efforts focus on the most promising leads.
2. Inexpensive – Driving for dollars is also an inexpensive way to build your marketing list. Unlike other marketing channels, such as online advertising or direct mail campaigns, driving for dollars doesn’t require any upfront costs. All you need is a vehicle and some time to drive around your target neighborhoods.
3. Personal Touch – Another advantage of driving for dollars is that it allows you to get a personal feel for the neighborhoods you are targeting. By driving through these neighborhoods, you can get a sense of the local real estate market and the available properties. This can help you better understand your target audience’s needs and preferences.

How to Implement Driving for Dollars in Your Marketing Strategy

If you’re interested in using driving for dollars as an essential part of your real estate marketing strategy, here are some tips to get you started:

1. Define Your Target Area – Before you start driving around, you need to define your target area. This will depend on your market and the types of properties you are interested in buying. Once you’ve defined your target area, you can start driving around and taking note of distressed or vacant properties.
2. Use a Mobile App – To make the process of taking notes on properties easier, consider using a mobile app. There are many apps available that allow you to take notes on properties and record their location. This can help you to build a more accurate and comprehensive marketing list.
3. Follow Up with Targeted Marketing – Once you’ve identified distressed or vacant properties, you can use this information to create a targeted marketing list. This could include direct mail campaigns, cold calling, or even door-knocking. By following up with targeted marketing, you can increase your chances of finding motivated sellers who are interested in selling their property quickly.

In conclusion, driving for dollars is a cost-effective and highly-targeted way to build your real estate marketing list. In addition, by focusing on distressed or vacant properties, you can create a list of motivated sellers who are more likely to be interested in selling their property quickly. So, the next time you’re looking to build your marketing list, consider hitting the road and driving for dollars.