If you’re choosing between Follow Up Boss and REsimpli, the right decision comes down to one thing: your business model. Are you working MLS listings as an agent, or hunting off-market deals as an investor?
In this quick guide, we’ll break down the features that matter most depending on your goals and why real estate professionals are moving toward CRMs tailored for their workflows.
Follow Up Boss: Built for Real Estate Agents
Follow Up Boss is ideal for agents who:
- Manage listings
- Rely on MLS integrations
- Communicate with clients about open houses and home searches
- Need call tracking and calendar syncing
It shines for traditional agents focused on long-term relationships and client branding. But it starts to fall short when you need tools for sourcing, qualifying, and closing investment deals.
REsimpli: Purpose-Built for Investors
REsimpli is designed for real estate investors who:
- Generate leads from Driving for Dollars, cold calling, or lists
- Need skip tracing and list stacking
- Automate follow-ups across SMS, email, RVM, and direct mail
- Want AI tools to answer calls, score leads, and optimize appointments
It replaces multiple tools by centralizing everything from lead capture to deal conversion.
Feature Comparison
| Feature | Follow Up Boss | REsimpli |
| MLS Integration | Yes | No |
| Skip Tracing | No | Yes |
| Driving for Dollars | No | Yes (Mobile App) |
| AI Lead Scoring | No | Yes |
| Drip Campaigns | Basic Email | SMS, Email, Mail, RVM |
| Call Answering AI | No | Yes |
The Verdict
Follow Up Boss is the better fit if you’re an agent working traditional listings. If you’re an investor trying to scale lead generation and automate follow-ups, REsimpli will save you time, money, and effort.
[Read: CRM for Real Estate Agents vs Investors: What’s the Difference?]
Try REsimpli with a 30-day free trial and experience the difference.
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Sharad Mehta