Cold Calling Script and Tips for Real Estate Wholesalers

Introduction

Cold calling is one of the fastest ways to build your pipeline of motivated sellers. While many investors shy away from it due to fear or lack of training, the truth is cold calling still works, and works well.

If you are a real estate wholesaler looking to sharpen your acquisition strategy, a strong cold calling process can uncover deals others miss, start conversations faster, and build seller trust from the first ring.

In this guide, you will get:

• A proven cold calling script that works in today’s market
  
• Smart conversation techniques to qualify sellers
  
• Objection responses that keep the call going
  
• Tips for managing, tracking, and scaling your cold calling
  

Why Cold Calling Still Works for Wholesalers

Even in 2025, cold calling remains a core strategy used by successful investors for one simple reason: it creates instant connection.

Texting and email are easy to ignore. Mail takes time. Ads can get expensive. But when you pick up the phone and talk to someone directly, you get real-time feedback and build a human relationship.

Cold calling works especially well for:

• Off-market deals
  
• Stacked lists (vacant, absentee, tax delinquent)
  
• Sellers in pre-foreclosure or with inherited properties
  
• Follow-ups on old leads that went cold
  

It is not just about the script. It is about making real contact with people in a scalable, repeatable way.

Proven Real Estate Wholesaling Cold Call Script

Let’s break down a script that feels natural, professional, and flexible for different seller responses.

Step 1: The Introduction

“Hi, is this [Seller’s First Name]?”

“Hey [First Name], my name is [Your Name]. I’m reaching out about a property I believe you own at [123 Main Street]. Did I catch you at a bad time?”

This opener works because it feels polite and gives them control without sounding too salesy. Most people will appreciate that you’re being considerate and direct.

Step 2: Establish the Reason for the Call

“I work with a small group of local buyers and we’re looking to buy a few more houses in the area. I wanted to see if you’ve thought about selling that property recently?”

If they say yes or maybe:

“That’s great. Would it be okay if I asked you a couple of quick questions to see if this might be a good fit for both of us?”

Step 3: Ask the Right Questions

Here are four simple questions to pre-qualify motivation:

1. “What’s the current condition of the property?”
   
2. “Is it currently rented or vacant?”
   
3. “If you were to sell, how soon would you want to do that?”
   
4. “Do you have a price in mind for the property?”
   

Let the seller talk. Take notes inside your CRM. These answers will tell you whether they are motivated or just curious.

Step 4: Set the Next Step

“That helps a lot. I’ll take this back to my team and see what kind of offer range we might be able to work with. What’s the best number and time for me to call you back?”

If they sound ready now, you can offer to book an in-person appointment or start comp analysis right away.

Bonus Section: Handling Common Objections

Even a great call will face pushback. Be ready.

“How did you get my number?”
“I totally understand. We actually use public records and marketing tools to reach out to homeowners in your area. Just wanted to see if selling is something you’ve considered. Totally no pressure.”

“I’m not interested.”
“No problem at all. If things change in the future, is it okay if I follow up down the road?”

“Just give me an offer.”
“Sure thing. To make sure it’s a fair offer, I’d just need to ask a few quick questions about the condition, timeline, and any updates done recently. Would that be okay?”

Real Estate Cold Calling Tips That Actually Work

1. Use a CRM Dialer That Logs Everything

REsimpli’s dialer automatically records call history, tags your leads by call outcome, and tracks how many calls each rep makes. No manual tracking required.

2. Keep Your Script Flexible

Scripts should be a framework, not a crutch. Listen more than you talk. The best cold callers sound like helpful neighbors, not telemarketers.

3. Smile While You Speak

It might sound cliché, but it works. Your tone is warmer, and sellers are more open when they can hear positivity in your voice.

4. Call at the Right Times

Best times to call:

• Weekdays from 9 AM to 11 AM and 4 PM to 6 PM
  
• Saturdays from 10 AM to 1 PM
  Avoid lunch hours and early mornings.
  

5. Measure and Improve

Use REsimpli’s dashboard to:

• Track contact rate per list
  
• Compare conversion by call script
  
• Filter results by lead source and tag
  This helps you refine scripts and scale what works.
  

Cold Calling Campaign Example Inside REsimpli

Let’s say you just pulled a stacked list:

• Absentee owners
  
• 10+ years of ownership
  
• Tax delinquent
  
• Single-family homes in Memphis
  

You load the list into REsimpli:

• Tag leads based on motivation level
  
• Assign to your calling rep
  
• Auto-assign scripts and call dispositions
  
• Schedule follow-up tasks if no contact is made after 3 calls
  

Everything stays inside REsimpli’s CRM, no third-party dialer needed.

Conclusion

Cold calling is not dead. It is just evolving. And the investors who master it will continue to win the best off-market deals before their competitors even see them.

With the right script, tools, and mindset, cold calling becomes a powerful lead generation engine for your wholesaling business. And with REsimpli, every conversation, note, and call outcome is tracked for maximum conversion.