5 Game-Changing Drip Campaigns Every Real Estate Investor Needs

Automation isn’t just a luxury for real estate investors—it’s a game-changer.

Following up with leads manually?

It’s time-consuming and inefficient.

But when you automate your follow-ups with Drip Campaigns, you free up time to focus on closing deals.

With Drip Campaigns, you can stay top-of-mind with motivated sellers, nurture leads over time, and even close deals years after your first touchpoint.

Let’s dive into how this feature can transform your business.

Watch the Top 5 Drip Campaigns for Real Estate Investors

What’s a Drip Campaign?

A Drip Campaign automates your follow-ups by sending a series of SMS, emails, calls, and even direct mail based on pre-set rules.

It ensures no lead falls through the cracks and keeps you connected with sellers until they’re ready to make a decision.

Why Drip Campaigns Are a Must-Have Tool

Boost Efficiency

Spend less time chasing leads and more time closing deals. Automate your follow-ups to ensure every lead gets the attention it deserves.

Increase Conversion Rates

By mixing communication methods—texts, calls, emails, and direct mail—you build trust and stay top-of-mind with sellers.

Stay Organized

Forget juggling spreadsheets or random notes. With REsimpli, every follow-up is streamlined and tracked in one place.

The Top 5 Drip Campaigns You Need

1. Online Lead Drip Campaign

Perfect for leads from your website, PPC, or SEO.

1. Send a personalized email immediately: “Hi, i just received your info that you submitted on our website just a few mins ago!”
2. Follow up with an SMS two hours later.
3. Alternate between calls, voicemails, and SMS over the next few days.
4. Pro Tip: Use REsimpli’s Speed to Lead feature to instantly connect with new leads.
   

2. Offer Made Drip Campaign

When a seller goes quiet after you’ve made an offer:

1. Mix calls, SMS, and emails to re-engage the lead.
2. Add a personal touch with direct mail, especially if they came through direct mail initially.

3. Missed Appointment Drip Campaign

For when sellers miss a scheduled appointment:

1. Send a friendly SMS to reschedule.
2. Follow up with calls and direct mail to stand out.
3. Keep communication simple and focused on convenience.

4. Missed Call Drip Campaign

For missed calls without voicemail or details:

1. Automate an SMS: “Sorry I missed your call! Can you text me the property address?”
2. Pro Tip: Use REsimpli’s List Stacking and Skip Tracing to personalize follow-ups with property details if the number matches your records.

5. Long-Term Drip Campaign

For leads that aren’t ready yet but could be in the future:

1. Reach out monthly with alternating SMS, calls, and direct mail.
2. Keep it light: “We’re still interested in your property. Let us know if your situation changes.”

How to Start Using Drip Campaigns

1. Set Up Your Drip Campaigns

Tailor the messaging and timing for each type of campaign to fit your process.

2. Leverage Automation Features

Use REsimpli’s tools like Speed to Lead, List Stacking, and Skip Tracing to maximize your efficiency.

3. Track and Optimize

Monitor your campaign performance in REsimpli’s dashboard and tweak messaging based on results.

Why It Works

Drip Campaigns are one of the most powerful tools for real estate investors:

1. Automate repetitive tasks and save hours of work.
2. Stay top-of-mind with leads for months—or even years.
3. Close deals you might have otherwise missed.
   

Pro Tip: Some REsimpli users have drip campaigns running for over five years, nurturing leads until they’re ready to sell.