89+ Real Estate Marketing Statistics: Key Trends to Watch (2025)

The Real Estate Market is constantly evolving and so are the Real Estate Marketing Trends. To stay ahead, you need the latest data. We’ve collected 89 key statistics for Real Estate Marketing in 2025.

The data comes from REsimpli’s survey and our various studies combined with other trusted sources. These statistics cover trends like Digital Marketing, Social Media, SEO, Lead Generation and buyer behavior. Use these insights to improve your strategy and stay competitive.

Top Real Estate Marketing Statistics (Editor’s Pick)

These standout statistics highlight the most impactful trends shaping real estate marketing today.

1. Real estate marketing trends in New York have grown by 268% in the past decade.
2. 96% of buyers start their home search online.
3. Listings with video get 403% more inquiries.
4. Email marketing converts 40% better than social media.
5. 3D tours get 87% more views than regular listings.
6. SEO brings 53% of website traffic for agents.
7. Homes with professional photos sell 32% faster.
8. Direct mail earned REsimpli $26.67 million in revenue.
9. Virtual tour listings get 40% more clicks.
10. 71% of buyers choose agents with a strong social media presence.
11. Personalized lead systems can increase your sales by 20%.

1. General Real Estate Market Trends

Tracking real estate market trends is essential for staying ahead in a dynamic industry. This section highlights key insights on buyer demographics, regional growth, and market shifts, offering a clear view of where the industry is heading.

• Real Estate Marketing Trends in New York have risen by 268% over the last 10 years, compared to the growth in states like Washington, Ohio, Illinois, and others.
• New-home sales are currently running at 20%, compared to the typical 10%.
• The global real estate market is projected to hit $637.80 trillion by 2024, with the US market alone valued at $47 trillion.
• First-time home buyers made up 26% of all buyers in 2022, down from 34% in 2021.
• Millennials represent a significant portion of first-time home buyers, with 70% being younger millennials.
• Millennials constitute the largest share of home buyers at 38%.
• The total value of residential real estate agent marketing in the United States is between $4.2 billion and $16.2 billion.
• Projected home sales for 2023 forecast a 6.8% decrease compared to 2022.
• Millennials are willing to forego key amenities and home features in favor of their ideal location, with 84% prioritizing location.
• Research from REsimpli shows that the fix-and-flip strategy has been the most profitable exit type, yielding an average profit of $38,820 per deal last year.
• 78% of homebuyers value neighborhood quality over home size, with 57% preferring a shorter commute.
• States such as Texas, California, Florida, Ohio, and North Carolina have shown the highest real estate activity, contributing significantly to revenue generation.

Sources: REsimpli, Google Trends, llc buddy, Digital Agency Network, Reibarmarketing, Leanprop, Inman, 

2. Digital Marketing in Real Estate

Digital marketing is now essential for real estate success, with most buyers starting their home search online. These statistics highlight how digital efforts drive traffic, generate leads, and improve conversions, offering insights to optimize your strategy.

• 96% of home buyers search for their dream home online.
• 54.2% of real estate agents marketing budgets are allocated to digital marketing in 2024.
• Digital marketing accounts for 54.2% of real estate agent’s total marketing budget in the U.S. and is expected to increase to 58.6% in 2023.
• Digital marketing efforts drive 300% more traffic to real estate websites.
• 32% of real estate agent’s leads came from digital marketing in 2020.
• Personalization in your lead management system can improve sales by up to 20%, making it a necessary part of your marketing campaign.
• The average cost per lead for real estate PPC ads ranges from $30-$50.
• 87% of real estate agents rank more exposure as the primary benefit of digital marketing.
• Automated email campaigns increase lead conversion by 30%.
• The digital marketing industry is predicted to reach $807 billion by 2026.
• Most U.S. real estate agents spend between $100 and $499 monthly on digital marketing.
• Direct mail turned out to be the most successful marketing channel for REsimpli, generating $26.67 million in revenue, outperforming cold calling and pay-per-lead approaches.

Sources: REsimpli, Hootsuite Blog, Digital Agency Network, Trend Statistics, llc buddy, Valpal, Fronetics Real Estate, Shaker

3. Social Media Marketing

Social media is a vital tool for real estate professionals to connect with clients and generate leads. These statistics showcase how platforms like Facebook, Instagram, and LinkedIn are driving engagement, boosting visibility, and shaping marketing strategies.

• 82% of real estate businesses use social media platforms for marketing.
• 92% of U.S. realtors use Facebook for Lead Generation.
• 90% of real estate agents use Facebook, followed by 52% on Instagram and 48% on LinkedIn.
• 63% of real estate agents use video content in their social media marketing strategy to advertise listings.
• Instagram ads have a higher engagement rate compared to other platforms, with an average rate of 1.22% for real estate businesses.
• 71% of buyers say they are more likely to work with agents who have a strong social media presence.
• 67% of real estate marketers plan to increase their social media marketing budgets in 2024.
• Social media posts with videos generate 1,200% more shares than text and image content combined.
• Facebook ads for real estate have an average click-through rate of 1.59%.
• 57% of Realtors believe social media helps maintain client relationships.

Sources: llc buddy, Digital Agency Network, Fronetics Real Estate, Valpal, WinSavvy, Hootsuite Blog

4. Video and Virtual Tour Marketing

Video and virtual tours are game-changers in real estate, making listings more engaging and accessible. The statistics in this section show how these tools boost lead quality, increase views, and drive faster sales.

• Listings with video get 49% more qualified leads.
• 73% of homeowners say they prefer to list with an agent who uses video.
• Video walkthroughs increase buyer confidence by 28%.
• Properties marketed with 3D tours receive 87% more views compared to those without.
• Listings with virtual tours get clicked on 40% more than those without.
• Realtors using video marketing grow revenue 49% faster than non-video users.
• Listings with video generate 403% more inquiries than those without.

Sources: Digital Agency Network, llc buddy, Rolla video, Valpal

5. SEO and Website Optimization

A strong online presence is vital in real estate marketing. This section highlights how SEO, mobile-friendly design, and fast-loading pages drive traffic, boost conversions, and help sell properties faster.

• SEO accounts for 53% of website traffic for real estate agents.
• Long-tail keywords (e.g., “homes for sale near me”) drive 70% of real estate search traffic.
• Fast-loading pages lead to a 30% higher conversion rate.
• Mobile-first design influences 80% of real estate website traffic.
• Organic and paid search drive 57% of website visitors for real estate businesses.
• Conversion rates are significantly higher from search compared to social media.
• Listings with descriptive, keyword-rich property descriptions sell 23% faster.

Sources: Digital Agency Network, Reibarmarketing, Ruler Analytics, llc buddy

6. Email Marketing

Email marketing is a powerful tool for real estate, offering exceptional ROI and direct engagement with buyers and sellers. These statistics highlight its effectiveness, from high open rates to the benefits of personalization and segmentation.

• Real estate email campaigns have an ROI of up to 4,200%.
• Personalized emails generate 6x higher transaction rates compared to non-personalized ones.
• Email campaigns have a click-through rate of approximately 2.5% for real estate.
• Email marketing in real estate converts 40% higher than social media.
• Email campaigns segmented by audience behavior have a 76% higher click-through rate.
• Real estate emails have an open rate of 23%, compared to the overall industry average of 21.5% in 2022.
• Direct-mail response rates more than doubled in 2016.
• The average expected return on investment (ROI) for email marketing is $40 for every $1 spent.
• Email marketing remains a valuable tool in real estate, with a 42% higher open rate compared to other industries.
• Email campaigns yield a click-through rate of 3.8%, higher than other marketing channels.

Sources: Ruler Analytics, Digital Agency Network, Valpal, Psprint, Taylorscherseo, WinSavvy, Ardorseo

7. Buyer and Seller Behavior

Understanding buyer and seller behavior is key to effective real estate marketing. This section highlights how buyers search for homes, the tools they use, and the features they value most, offering insights to refine your strategies.

• 97% of purchasers use the internet to look for property.
• 41% of recent purchasers started their house hunt online.
• 50% of homebuyers use a laptop or desktop.
• 50% of homebuyers made use of mobile devices.
• 83% of homebuyers want to see pictures of properties online.
• 78% of homebuyers value smart home features like security and climate controls.
• 9% of buyers wish to find information about the buying process online.
• 48% of the buyer leads did not receive a response, incurring a direct business loss of up to 50%.
• Insights from our data show that Texas led in total revenue generated, followed by high-performing states such as California, Florida, Ohio, and North Carolina.

Sources: REsimpli, Digital Agency Network, WinSavvy, Reibarmarketing, Shaker, REsimpli

8. Lead Generation and Conversion

Lead generation and conversion are essential for real estate success. These statistics reveal key strategies, tools, and insights to help agents turn prospects into clients effectively.

• On average, real estate agents allocate 10-20% of their annual budget to marketing and lead generation efforts.
• Realtors who use CRM systems experience a 41% increase in lead conversions.
• The average real estate PPC cost per click ranges between $0.50 to $4.00.
• 72% of real estate buyers trust online reviews as much as personal recommendations.
• 46% of Realtors consider social media the best tool for generating quality leads, compared to 30% who prefer MLS.
• Listings with video content receive 49% more qualified leads.
• PPC ads for real estate convert at a rate of 1.5%.
• 50% of businesses view lead generation as their top marketing priority.
• Over the past year, our 42.83% of real estate leads were categorized as inactive or dead, underscoring the importance of effective follow-up and nurturing strategies.
• According to our survey, only 1.5% of leads converted into completed deals, requiring approximately 66 leads for each successful transaction.

Sources: REsimpli, llc buddy, Ardorseo, REsimpli, Valpal, Hootsuite, Rolla video, Ruler Analytics

9. Emerging Technologies and Tools

Technology is revolutionizing real estate marketing, making it easier to engage buyers and streamline processes. These statistics highlight the impact of AI, AR, virtual tours, and more, showing how these tools are shaping the future of the industry.

• Virtual staging can increase buyer interest by 30%.
• 90% of marketing professionals globally use AI tools to streamline customer interactions.
• 54% of real estate professionals say that AI-powered tools help them identify high-quality leads.
• 67% of buyers say they would like more AR options for viewing properties remotely.
• Listings marketed with 3D tours get 87% more views.
• Virtual tours are preferred by 52% of buyers over in-person visits.
• In 2023, the number of smart households in the U.S. reached 64.43 million, reflecting a 10% growth compared to 2022.

Sources: REsimpli, WinSavvy, Ardorseo, Valpal, llc buddy

10. Photography and Staging

First impressions matter, and quality photography and staging are essential in real estate. These statistics show how professional visuals and descriptions can speed up sales, attract buyers, and increase property value.

• Listings with professional photos sell 32% faster than those without.
• Homes with drone photography are 68% more likely to sell faster.
• Properties with sharp photos sell 44% of the time at a higher price and 32% faster.
• Listings with descriptive, keyword-rich property descriptions sell 23% faster.
• High-quality photos increase the perceived value of a property for 83% of buyers.

Sources: Digital Agency Network, Psprint, Reibarmarketing, winsavvy

Conclusion

In 2025, Listings with videos receive 403% more inquiries, and digital marketing contributes 53% of website traffic, highlighting the growing impact of online tools. Technologies like AI and virtual tours are transforming how buyers engage with properties. Adapting to these trends is crucial for real estate professionals to stay competitive in a digital-first market. The future of real estate marketing will be defined by innovation and leveraging advanced strategies to meet buyer expectations.