The story
5 calls. 13 texts. One family that needed time.
This lead came in through Google Ads — a family that had just lost someone and was sitting on a house they didn’t want to manage. The temptation in this business is to push. Sharad did the opposite.
The lead lands
A PPC lead hits the pipeline. It’s a probate situation — emotional, no urgency on the seller’s side. It gets logged and assigned immediately so it can’t fall through the cracks.
Patient follow-up
5 phone calls and 13 text messages over several weeks — each one scheduled and triggered automatically. No pressure, no scripts. Just staying in touch while the family made up their mind on their own time.
The numbers decide the exit
ARV is $365k. A flip pencils out — but it ties up cash, time, and contractors. Sharad runs the math and picks the faster, cleaner payday: assign the contract and move on.
Closed & assigned
Contract assigned. $59,000 profit, no rehab, no holding costs, no hammer. 45 days from first contact.
“In a probate deal, don’t rush to close. Let the decision-makers take their time and make sure they feel comfortable selling to you. There are a lot of emotions involved.” Sharad Mehta · Founder & CEO, REsimpli · 750+ deals