The New REsimpli goes live in

Deal of the Week · Real investor, real numbers

One burned building made him $10k a day for twenty-one days.

A 60-second response landed Evan a fire-damaged multifamily under contract. Two major setbacks nearly killed the deal, but 21 days later, he closed with a $210,000 assignment fee.

Here’s the full story of what went wrong, what kept the deal alive, and how it finally closed.

The fire-damaged multi-family property in Fresno, California
The propertyFresno, CA · Multi-family · 16 bed / 8 bath

The story

Sixty seconds to answer. Twenty-one days to $210,000.

Here’s how the deal played out:

  1. The seller only had one day

    He lived out of the area and was in Fresno for the day. When the lead came in, Speed to Lead put Evan’s team in contact within 60 seconds and out at the appointment within 60 minutes. A fire-damaged multifamily across two separate APNs went under contract.

  2. The payoff almost blows up the deal

    The mortgage company miscalculated the seller’s payoff, with the seller’s insurance company already in the mix on the fire damage. The math the whole deal was built on no longer worked, and the deal almost collapsed.

  3. The buyer’s lender won’t fund the fee

    Evan’s team steadied the payoff, and then the second blow landed: the buyer’s lender refused to fund the $210,000 assignment fee. This is where most wholesale deals quietly die. Evan had a decision to make.

  4. The conversation that saved the deal

    He didn’t hide how much he was making. He showed the buyer the entire assignment fee, then helped coordinate a cash-out refinance on the buyer’s other rentals so the purchase could close in cash. Because he was transparent, the fee survived the conversation.

Twenty-one days later…

$210,000

His biggest assignment fee ever. And one of the easiest deals to lose.

$10,000 earned per dayTwo major obstacles overcomeClosed in 21 days

Numbers on this deal

Deal sheet · Multi-family · 2 parcels Verified in REsimpli
Purchase price$500,000
Estimated rehab (fire damage)$400,000
After-repair value (ARV)$1,400,000
Exit strategyWholesale
Assignment fee$210,000
The $1.4M ARV, split
$500k buy
$400k rehab
≈$290k
$210k fee
Purchase · $500k Rehab (fire damage, buyer’s) · $400k Costs & buyer margin · ≈$290k Evan’s fee · $210k
The pace · 21 days at $10,000 a day
First contact · 60 seconds  |  21 days lead-to-close

Deal snapshot

Everything on one screen

The kind of numbers you’d log in your CRM after the wire clears.

Market
Fresno, CA
Lead response
60 seconds via Speed to Lead
Seller situation
Out-of-area owner · In town for the day
Property
Multi-family (2 parcels) · 16 bed / 8 bath
Purchase
$500,000
Rehab est.
$400,000
ARV
$1,400,000
Fee
$210,000
Only on this page · the buyer’s math
Buyer’s all-in (buy + rehab + fee)$1,110,000
After-repair value$1,400,000
Buyer’s remaining margin≈$290,000
This is why a fully disclosed $210,000 fee survived scrutiny: even with the fee on the table, the numbers still worked for the buyer, before his holding and transaction costs.
“Be transparent with your buyers. If the numbers work for them, then they shouldn’t have a problem with your fee.” Evan Rocha

Investor spotlight

Evan Rocha

A real estate investor in Fresno, California. This deal was his biggest assignment fee ever: a fire-damaged multifamily across two parcels that survived a miscalculated payoff and a lender who wouldn’t fund the fee, closing 21 days after the first call.

His edge is speed and straight talk: first to the seller, honest with the buyer, and quick to choose the exit the math supports.

$210k
this deal
21 days
lead to close
60 sec
to first contact

The real reason

Why this deal actually closed

It wasn’t because the property was easy. It wasn’t because the numbers were perfect. And it certainly wasn’t because everything went according to plan. It closed because Evan won three races:

The race to the sellerThe race through escrowThe race to keep the buyer

Take it to your next deal

What to steal from this one

  • 01
    Speed is a strategy. The window on this lead was hours, not weeks. Sixty seconds to contact and sixty minutes to the appointment is what put Evan in the room before anyone else.
  • 02
    Let the math pick the exit. Fire-damage rehabs mean hairy paperwork and months before profit. Evan ran the opportunity cost and took the faster, cleaner assignment, then reinvested.
  • 03
    Transparency survives scrutiny. Evan disclosed the full $210,000 fee to his buyer. The numbers worked, so the deal closed anyway, with the relationship intact for the next one.

Behind the scenes

How REsimpli kept this deal on track

Every step that kept this deal alive ran inside REsimpli, from the 60-second first contact to the e-signed documents.

Speed to Lead

The lead triggered instant contact: seller reached in 60 seconds and the team out at the appointment within 60 minutes, while he was still in town.

Offers & contracts

The offer was generated in the system and the signed purchase contract uploaded the same evening the seller said yes.

Team collaboration

Evan handled offers and statuses while his teammate uploaded photos, opened buyer escrow, and tracked down access issues, all on the same deal record.

Notes on the lead

The payoff snag and the $210k spread lived in notes where the whole team could see them. Nothing was left to memory when escrow got messy.

Transaction pipeline

After going under contract, the deal moved through Under Contract → Marketing → Assigned → Sold, so everyone knew where it stood.

Files, photos & e-sign

Property photos went up on day one, contracts stayed on the deal, and documents went out for e-signature from the same system.

Why investors trust it

Not just Evan’s deals

2,547+
reviews across platforms
360
5-star Google reviews
10+
tools replaced by one login

“I went from 1–2 motivated leads every couple of months to 15–30 a week. The difference is having one system that actually works the leads instead of just storing them.”

Casey Gregersen, REsimpli investor

Run your deals the same way

Try the system Evan closed this on

One login instead of five tools. Be first to the seller, keep every offer, note, and contract on one deal record, and hold it all together when the deal gets messy, the way this one did.

  • Speed to Lead built in, the same 60-second response that won Evan a one-day seller
  • Offers, notes, contracts, and e-sign on one record, the paper trail that carried this deal through two near-death moments
  • A pipeline from Under Contract to Sold, so your whole team knows where every deal stands
  • 14-day free trial, so you can run it on your own leads the way Evan ran this one
Start your 14-day free trial
Plans from $149/mo · cancel anytime · cheaper than the tools it replaces

Before you ask

Straight answers

Do I need REsimpli to find deals?
No. REsimpli works the leads you already have, from any source. This deal’s lead was answered within 60 seconds through Speed to Lead, and the seller was at the appointment within the hour.
Is REsimpli only for wholesalers?
No. Wholesalers, house flippers, BRRRR investors, buy-and-hold landlords, and virtual investors all run on it. Evan wholesaled this one, but the same platform runs wholetails, flips, rentals, and full portfolios.
Can it really replace multiple tools?
That’s the whole point. One login covers your CRM, dialer, calling and SMS, webform lead capture, and AI call summaries: the pieces most investors stitch together from separate tools. One subscription, one bill.
How long does setup take?
About 2 minutes. Sign up, connect a phone number, and start working your leads. No developers, and no one to hire to configure it.
Is there onboarding support?
Yes. You get guided onboarding plus ongoing support, not just an email address. Start the free trial and you can book a setup call to get your account dialed in fast.